Posts Tagged ‘electronics’

CE China 2018 – Successfully bridging brands to consumers

Saturday, May 5th, 2018

Today, CE China 2018 draws to a close after three days of connecting brands to manufacturers, retailers and consumers in the pan-Asian region. Tech4tea.com reports as an official media partner for CE China 2018.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products.

On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers.

tech4tea.com is an official media partner for CE China 2018.

tech4tea.com is an official media partner for CE China 2018.

CE China 2018 demonstrated a clear growth in quality compared to previous installments.

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CE China 2018 – Interview with Jens Heithecker & Dirk Koslowski

Friday, May 4th, 2018

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin; while Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Here are some thoughts from the men behind CE China 2018.

Question: In 2017, you had 120 exhibitors showcasing their innovations to 11,500 visitors from 38 countries, within one exhibition hall with 15,000 square metres of exhibition space. This year, the scale is similar. I understand CE China focuses more on quality and focus rather than on size, but in terms of future evolution, is this the ‘steady-state’ size of the show that you’re looking at for the next five years, or are you planning to scale it up in terms of size.

Koslowski: That’s correct. Anyone who has experienced CE China since its premiere in 2016 has witnessed the level of quality that the organisers of IFA pursue with our international retail events. It continues to be our objective to provide all our partners with the most efficient and effective platform for the continuous exchange between brands and retail, outside of political intentions and issues, purely focused on the core purpose of doing business.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Koslowski: This does not necessarily go hand in hand with huge growth spikes in exhibition space, especially during the introductory phase. What matters more to us is a consistent, credible qualitative development that is based on partnerships – just like outlined above. We may be acting very German in this regard – however, that is exactly what we aspire to and what our partners expect from us.

Jens Heithecker on the roles and significance of CE China 2018.

Question: How do you envisage CE China 5 years from now, in 2023 – in terms of scale and nature? What is your vision for CE China in that timeframe?

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CE China 2018 – Opening & Day 1 with IFA Retail University

Thursday, May 3rd, 2018

CE China kicked off its third installment this morning in an opening ceremony attended by Shenzhen Vice Mayor Chen Biao. The first of three days for CE China 2018 saw the successful completion of the new IFA Retail University.

Ribbon cutting at the opening ceremony of CE China 2018 at the Shenzhen Convention & Exhibition Center in China.

Ribbon cutting at the opening ceremony of CE China 2018 at the Shenzhen Convention & Exhibition Center in China.

IFA Retail University is a new format in CE China where international exhibitors at trade show presents their latest products and share their brands’ strategies and visions in short 20-minute “power briefings” in the IFA-GPC style.

From right: Guest-of-Honour for the opening of CE China 2018, Chen Biao (Shenzhen Vice Mayor) with Dai Fengjun (EVP, South China, Suning.com Group).

From right: Guest-of-Honour for the opening of CE China 2018, Chen Biao (Shenzhen Vice Mayor) with Dai Fengjun (EVP, South China, Suning.com Group).

Industry analysts from GfK and IHS Markit also presented their findings on trends and forecasts for the region.

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CE China 2018 – Welcome reception marries brands & retailers

Wednesday, May 2nd, 2018

Representatives of government, business, media, sponsors and partners networked at the welcome reception prior to tomorrow’s opening of the third edition of CE China 2018.

“Suning has been the chief strategic partner of CE China for the past three years. The show has provided a very good platform for domestic and oversees businesses and consumers. That is one of the reasons we are cooperating with CE China,” said Dai Fengjun, South China Executive President and General Manager of Guangzhou Suning Group.

“Suning has been the chief strategic partner of CE China for the past three years. The show has provided a very good platform for domestic and oversees businesses and consumers. That is one of the reasons we are cooperating with CE China,” said Dai Fengjun, South China Executive President and General Manager of Guangzhou Suning Group.

Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin welcomed the nearly 100 attendees of the evening.

“CE China is about a highly efficient convention to support international brands as well as retailers. With this approach that made IFA the globally leading trade show for consumer electronics and home appliances, we are convinced that we serve the Chinese consumer market more effectively and that we correspond well with the initiatives by the Chinese government,” said Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

CE China is designed to link up global brands with Chinese retailers who are keen to introduce new products to their customers.

Retail giants such as Suning, Tmall/Alibaba and JD.com – who are official partners of CE China 2018 – offer international brands a complete spectrum of services, simplifying access to the Chinese market.

Heithecker explained during the reception that the key idea for CE China 2018 is “really to get high quality trade visitors, combined with the public who are really interested in new technology”.

To him, “it’s not about mass, or the largest number – it’s all about the right number”.

By way of key performance indicators for CE China 2018, Heithecker explained that he will try measure how many retailers are addressed, how many retailers are in the room, and the atmosphere between the retail and the brands.

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Event forecast: CE China 2018 in Shenzhen, China

Sunday, April 29th, 2018

Currently in its 3rd installment, CE China this year will be from 3 – 5 May, 2018. The annual consumer electronics & home appliances show is a “prolongation” of IFA for the Chinese market.

* IFA is one of the world’s most significant trade show for consumer electronics and is taking place from 31 August to 5 September 2018 in Berlin, Germany.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, global industrial partners, and the presentation of innovative branded products.

In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space.

More than 140 journalists visited the show, 15 percent of which came from abroad.

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IFA GPC 2018 – Global Press Conference for IFA 2018

Saturday, April 21st, 2018

The actual press conference for IFA 2018 in Berlin (31 August – 5 September) will be held at 11am today in Rome, Italy. Stay tuned for the excerpt and press release.

“Technology mega-trends are driving innovation, with components that are ever smaller and ever more powerful, which in turn power emerging technologies like voice control and artificial intelligence. IFA is the convener for all this innovation, it’s the connecting tissue for the global technology ecosystem. That’s because it’s not just one sector innovating, but seven, eight or nine different industries that all try to solve the same problems and push the edge of innovation. Each industry brings its own knowledge, insights and skills to the table. All these industries learn from each other, they inspire each other. That’s co-innovation at its best,” said Dr. Christian Göke, CEO of Messe Berlin.

Smart devices, artificial intelligence and 8K television will be among the big trends for IFA 2018.

“We expect an ongoing positive market development for both segments of home appliances. Growth will continue in almost every country around the world, because the middle classes around the world keep increasing their spending. At the same time, new technologies and design trends are driving the growth potential in many product groups. A great example is the kitchen, where we see innovation in nearly every product category,” said Georg Walkenbach, Member of ZVEI Managing Board of Directors.

Technology megatrends are driving a new wave of innovation in consumer electronics and home appliances.

Smart and connected devices for the home, powerful AI applications that are deeply integrated in consumer electronics and wellness products, and TVs with ever better screen quality are among the big trendsetters that will dominate IFA 2018, the trade show for consumer electronics and home appliances.

At IFA’s Global Press Conference in Rome, fellow journalists here had a chance to get an early sneak peek of some of the products that will wow trade visitors and consumers alike when the show opens its gates to the public from 31 August to 5 September 2018.

Read more below from the press release.

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IFA GPC 2018 – Day 1: Power briefings from brands & analysts

Friday, April 20th, 2018

The first day of the IFA GPC 2018 comprises a series of power briefs by industry leaders and analysts on the latest trends and products in consumer electronics and home appliances. Here is a rundown on what transpired in those proceedings.

Day 1 of the IFA GPC 2018 kicks off with the MC, Dave Graveline, handing the mic over to Jens Heithecker, Executive Director (IFA) & EVP (Messe Berlin Group), for the opening address.

This year, there are altogether 13 power briefings – a marked increase from last year, which saw eight power briefs and one discussion panel.

As I attend these sessions, I will post a brief synopsis of each session on Instagram and consolidate all the synopsis here.

So stay tuned!

Power briefing 1

Power briefing by Philips on innovative solutions for a healthy and joyful life.

Highlight is the new-to-world #SmartSleep solution that will change the way the world sleeps. Philips is positioned to pair clinical research, the latest digital health technologies and design capabilities to create tools that help consumers take better care of themselves and lead a balanced, healthy and energetic lifestyle through nutrition, a clean environment and sleep.

Presenting were Liat Ben-Zur, Senior Vice President, Head of Connected Digital Platforms Propositions; and Bernd Laudahn, Market Leader Personal Health DACH – from Philips.

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Event coverage: IFA Global Press Conference 2018 in Rome, Italy

Thursday, April 19th, 2018

IFA Global Press Conference 2018 is happening this weekend in Rome, Italy. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

IFA this year will be from 31 August 1 to 5 September, 2018.

As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.

A post shared by John Tan (@tech4tea) on

A day of walking and sightseeing in the ancient city of Rome to get the blood flowing in the veins after the long-haul flight from Singapore. Photo taken with Canon 5DX Mark IV fullframe DSLR.

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Event forecast: IFA Global Press Conference 2018 in Rome, Italy

Sunday, April 1st, 2018

IFA this year will be from 31 August – 5 September, 2018. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview cum global press conference for the media from 19-22 April.

This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).

This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).

IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.

The IFA Global Press Conference (IFA GPC) that precedes the actual trade show attracts more than 300 journalists form over 50 countries.

During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings and pitch to the international media what their brands offer to consumers.

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Audio House launches cashless payments in its electronics store

Wednesday, November 8th, 2017

The electronics store has gone completely cashless with no cashier counter at all. Processes are digitised at the showroom, from selection of products, delivery arrangements, payments and more for over 3,000 SKUs. Launch promotion below.

At the launch of the cashless showroom. Audio House is located at 72 Bendemeer Road, Luzerne Building, #01-20/21/22, Singapore 339941.

Audio House will reap significant savings from increased productivity as salespersons can enjoy more effective use of time to provide value-added services to customers such as product demonstrations, information sharing etc.

“It is very difficult to challenge the market with the lowest price and offer an additional up to 20% rebate to all customers. With the cost savings from this campaign, we are able to pass these savings directly to our customers,” says Alvin Lee, the Managing Director of Audio House.

In the business for more than 20 years, the home-grown electronics store boasts that it offers electronics at up to 20% lower than the lowest prices in Singapore.

It promises price matching with any competitor’s price – on top of that it offers an extra S$20 cashback with every S$100 spent storewide.

Customers can visit Audio House’s showroom to check out the latest home electronics, touch and feel them, as well as speak to the sales promoters about the specifications and more.

After deciding on their purchases, customers can then make purchases via Audio House’s e-commerce platform, with arrangements of delivery and payments also completely done online.

More details from the press release below.

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