Posts Tagged ‘opinions’

CE China 2018 – Interview with Jens Heithecker & Dirk Koslowski

Friday, May 4th, 2018

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin; while Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Here are some thoughts from the men behind CE China 2018.

Question: In 2017, you had 120 exhibitors showcasing their innovations to 11,500 visitors from 38 countries, within one exhibition hall with 15,000 square metres of exhibition space. This year, the scale is similar. I understand CE China focuses more on quality and focus rather than on size, but in terms of future evolution, is this the ‘steady-state’ size of the show that you’re looking at for the next five years, or are you planning to scale it up in terms of size.

Koslowski: That’s correct. Anyone who has experienced CE China since its premiere in 2016 has witnessed the level of quality that the organisers of IFA pursue with our international retail events. It continues to be our objective to provide all our partners with the most efficient and effective platform for the continuous exchange between brands and retail, outside of political intentions and issues, purely focused on the core purpose of doing business.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Koslowski: This does not necessarily go hand in hand with huge growth spikes in exhibition space, especially during the introductory phase. What matters more to us is a consistent, credible qualitative development that is based on partnerships – just like outlined above. We may be acting very German in this regard – however, that is exactly what we aspire to and what our partners expect from us.

Jens Heithecker on the roles and significance of CE China 2018.

Question: How do you envisage CE China 5 years from now, in 2023 – in terms of scale and nature? What is your vision for CE China in that timeframe?

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