Event forecast: CE China 2018 in Shenzhen, China

Currently in its 3rd installment, CE China this year will be from 3 – 5 May, 2018. The annual consumer electronics & home appliances show is a “prolongation” of IFA for the Chinese market.

* IFA is one of the world’s most significant trade show for consumer electronics and is taking place from 31 August to 5 September 2018 in Berlin, Germany.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, global industrial partners, and the presentation of innovative branded products.

In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space.

More than 140 journalists visited the show, 15 percent of which came from abroad.

This year, exhibitors include Bosch, Haier, Midea, Clean Air, Ezviz, Galanz, Gree, GYPI, Haier, LifaAir, and Richmond & Finch.

Official partners of the show include retail giants Suning, Tmall/Alibaba, JD.com – offering international brands a full range of services, simplifying access to the Chinese market.

On the first day, executives and experts of international consumer electronics and home appliances brands will give concise 20-minute power-briefings about market trends, technological advancements, and latest products.

This new “IFA Retail University” format was co-initiated with Chinese retail giant, Suning, and is based on that used for the Global Press Conference for IFA Berlin.

Its aim is to tap on the growing demand of Chinese middle class for international brand products.

Kicked off by an analysis and overview of latest markets trends by market research company GfK, IFA Retail University hosts global brands/exhibitors including Huawei, Yamazoki, Severin, Blaupunkt, Elgato, CASO Design and Fakir.

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