Archive for the ‘Shenzhen 2018’ Category

CE China 2018 – Successfully bridging brands to consumers

Saturday, May 5th, 2018

Today, CE China 2018 draws to a close after three days of connecting brands to manufacturers, retailers and consumers in the pan-Asian region. Tech4tea.com reports as an official media partner for CE China 2018.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products.

On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers.

tech4tea.com is an official media partner for CE China 2018.

tech4tea.com is an official media partner for CE China 2018.

CE China 2018 demonstrated a clear growth in quality compared to previous installments.

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CE China 2018 – Interview with Jens Heithecker & Dirk Koslowski

Friday, May 4th, 2018

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin; while Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Here are some thoughts from the men behind CE China 2018.

Question: In 2017, you had 120 exhibitors showcasing their innovations to 11,500 visitors from 38 countries, within one exhibition hall with 15,000 square metres of exhibition space. This year, the scale is similar. I understand CE China focuses more on quality and focus rather than on size, but in terms of future evolution, is this the ‘steady-state’ size of the show that you’re looking at for the next five years, or are you planning to scale it up in terms of size.

Koslowski: That’s correct. Anyone who has experienced CE China since its premiere in 2016 has witnessed the level of quality that the organisers of IFA pursue with our international retail events. It continues to be our objective to provide all our partners with the most efficient and effective platform for the continuous exchange between brands and retail, outside of political intentions and issues, purely focused on the core purpose of doing business.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Koslowski: This does not necessarily go hand in hand with huge growth spikes in exhibition space, especially during the introductory phase. What matters more to us is a consistent, credible qualitative development that is based on partnerships – just like outlined above. We may be acting very German in this regard – however, that is exactly what we aspire to and what our partners expect from us.

Jens Heithecker on the roles and significance of CE China 2018.

Question: How do you envisage CE China 5 years from now, in 2023 – in terms of scale and nature? What is your vision for CE China in that timeframe?

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Event forecast: CE China 2018 in Shenzhen, China

Sunday, April 29th, 2018

Currently in its 3rd installment, CE China this year will be from 3 – 5 May, 2018. The annual consumer electronics & home appliances show is a “prolongation” of IFA for the Chinese market.

* IFA is one of the world’s most significant trade show for consumer electronics and is taking place from 31 August to 5 September 2018 in Berlin, Germany.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, global industrial partners, and the presentation of innovative branded products.

In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space.

More than 140 journalists visited the show, 15 percent of which came from abroad.

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