The first day of the IFA GPC 2019 comprises a series of power briefs by industry leaders and analysts on the latest trends and products in consumer electronics and home appliances. Here is a rundown on what transpired in those proceedings.
Day 1 of the IFA GPC 2019 kicks off with the MC, Dave Graveline (right), handing the mic over to Jens Heithecker, Executive Director (IFA) & EVP (Messe Berlin Group), for the opening address.
This year, there are altogether 11 power briefings.
As I attend these sessions, I will post a brief synopsis of each session on Instagram and consolidate all the synopsis here.
Power Briefing by Philips on how to “#makeLifeBetter: From personal to personalised health”.
Philips is innovating in the field of data-driven insights into health, with its huge expertise in connectivity, big data and Artificial Intelligence. Announced was the Philips Sonicar Teledentistry Solutions. Philips Sonicare Teledentistry service provides patients with remote dental consultation from licensed dentists within 24 hours.
The Philips Sonicare app acts as a “virtual hub” for personal oral healthcare. Users can manage their complete oral care daily and share brushing data with their doctors, putting personalised guidance and advice at their fingertips.
Presenting was Marlies Cebetsberger, Personal Health Leader Philips Market DACH.
IFA this year will be from 6 – 11 September, 2019. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview cum global press conference for the media from 25-28 April.
This year’s IFA GPC will be in Andalusia, Spain (25-28 April, 2019). Venues in the past have included Hong Kong & Shenzhen in China (2016), Lisbon in Portugal (2017), and Rome in Italy (2018).
IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.
The IFA Global Press Conference (IFA GPC) that precedes the actual trade show attracts more than 300 journalists from over 55 countries.
Brands participating in this year’s event include Philips, Sennheiser, Samsung, BVT, Haier, Hoover, Metz Blue, Plugsurfing, Skyworth, TPVision, Candy, Gorenje, Hisense, Safera, TCL; as well as research houses GfK and IHS Markit.
During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings and pitch to the international media what their brands offer to consumers.
Philips unveiled its latest electric shaver, the Shaver S9000 Prestige (S$599) which sports Philips’ rotary technology.
Philips boasts that the Shaver S9000 Prestige offers “the world’s closest electric shave with uncompromised skin comfort”.
The Philips Shaver S9000 Prestige (SP9860/13) is now available at leading electronics stores, major department stores and selected authorized dealers.
“Personal grooming is a key facet of a modern man’s appearance. The innovative rotary technology in the Philips Shaver S9000 Prestige offers the world’s closest electric shave possible with uncompromised comfort and smoothness, empowering men to shave better for success and put their best face forward for success,” said Derrick Tan, Co-Founder, Sultans of Shave.
In conjunction with the launch of the Philips Shaver S9000 Prestige, Sultans of Shave is offering free shaves, beard trims and haircuts at a pop-up event at Marina Bay Financial Centre from 25 – 29 March.
Philips has also commissioned a nation-wide survey examining the perceptions held by Singaporeans of the pressures of modern-day masculinity, and its relationship to men increasingly taking control of their lives with regards to keeping up with their appearances.
More details below from the press release about the Philips Shaver S9000 Prestige.
Schick Hydro 5 Sense will be retailing in all major Guardian Health and Beauty, Fairprice and Watsons outlets: Schick Hydro 5 Sense Hydrate Kit retails at S$15.90, with both the Hydro 5 Sense Hydrate Refills and Hydro 5 Sense Comfort Refills available at S$24.80.
The Schick Hydro 5 Sense features shock absorb technology that allows the razor to follow the contours of your face and regulate the pressure applied.
Qingjian unveiled the fully smart condominium development with 1,206 apartments, and 63 one-bedroom units for seniors. The development will also feature a smart estate management system. Prices below.
JadeScape is the first major condominium launch after the Government’s property cooling measures in July. Average price: S$1,700 per square foot. The 1,206-unit development comprises 236 one-bedders, 403 two-bedders, 265 three-bedders, 261 four-bedders, 39 five-bedders and two penthouses built across seven blocks on 36,985.7 square metres of land. Artist Impression: Qingjian Realty.
In addition to smart home devices previously not included in its residential developments, Qinjian boasts that JadeScape will be the first to adopt a Smart Estate Management System, with intelligent estate monitoring embedded throughout the development.
Price-wise, Yen Chong shared that 1-bedroom units (527 sq ft) will start from S$838k, 2-bedroom units (646 to 775 sq ft) from S$988k, and 3-bedroom units (904 to 1,152 sq ft) from S$1.38 million. The prices for the 4- and 5-bedroom apartments, as well as the penthouses, have not been determined yet.
In a bold move, the en bloc redevelopment will include 63 one-bedroom apartments, in three stacks, for senior residents.
Electrolux in Asia Pacific has announced a strategic partnership with the smart recipe platform SideChef to power the former’s new digital Taste Platform, starting with the Electrolux Life mobile app.
The Electrolux Life mobile app will be available on iOS and Android and can be downloaded from Apple App Store and Google Play Store in Singapore now, and in Australia from 1 August 2018.
Announced at RISE 2018 conference, this partnership will allow Electrolux and SideChef to pioneer innovations together to build smart kitchens of the future.
Today, CE China 2018 draws to a close after three days of connecting brands to manufacturers, retailers and consumers in the pan-Asian region. Tech4tea.com reports as an official media partner for CE China 2018.
CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.
In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products.
On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers.
tech4tea.com is an official media partner for CE China 2018.
CE China 2018 demonstrated a clear growth in quality compared to previous installments.
Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin; while Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.
Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.
Here are some thoughts from the men behind CE China 2018.
Question: In 2017, you had 120 exhibitors showcasing their innovations to 11,500 visitors from 38 countries, within one exhibition hall with 15,000 square metres of exhibition space. This year, the scale is similar. I understand CE China focuses more on quality and focus rather than on size, but in terms of future evolution, is this the ‘steady-state’ size of the show that you’re looking at for the next five years, or are you planning to scale it up in terms of size.
Koslowski: That’s correct. Anyone who has experienced CE China since its premiere in 2016 has witnessed the level of quality that the organisers of IFA pursue with our international retail events. It continues to be our objective to provide all our partners with the most efficient and effective platform for the continuous exchange between brands and retail, outside of political intentions and issues, purely focused on the core purpose of doing business.
Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.
Koslowski: This does not necessarily go hand in hand with huge growth spikes in exhibition space, especially during the introductory phase. What matters more to us is a consistent, credible qualitative development that is based on partnerships – just like outlined above. We may be acting very German in this regard – however, that is exactly what we aspire to and what our partners expect from us.
Jens Heithecker on the roles and significance of CE China 2018.
Question: How do you envisage CE China 5 years from now, in 2023 – in terms of scale and nature? What is your vision for CE China in that timeframe?
CE China kicked off its third installment this morning in an opening ceremony attended by Shenzhen Vice Mayor Chen Biao. The first of three days for CE China 2018 saw the successful completion of the new IFA Retail University.
Ribbon cutting at the opening ceremony of CE China 2018 at the Shenzhen Convention & Exhibition Center in China.
IFA Retail University is a new format in CE China where international exhibitors at trade show presents their latest products and share their brands’ strategies and visions in short 20-minute “power briefings” in the IFA-GPC style.
From right: Guest-of-Honour for the opening of CE China 2018, Chen Biao (Shenzhen Vice Mayor) with Dai Fengjun (EVP, South China, Suning.com Group).
Industry analysts from GfK and IHS Markit also presented their findings on trends and forecasts for the region.
