Today, CE China 2018 draws to a close after three days of connecting brands to manufacturers, retailers and consumers in the pan-Asian region. Tech4tea.com reports as an official media partner for CE China 2018.
CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.
In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products.
On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers.
tech4tea.com is an official media partner for CE China 2018.
CE China 2018 demonstrated a clear growth in quality compared to previous installments.
Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin; while Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.
Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.
Here are some thoughts from the men behind CE China 2018.
Question: In 2017, you had 120 exhibitors showcasing their innovations to 11,500 visitors from 38 countries, within one exhibition hall with 15,000 square metres of exhibition space. This year, the scale is similar. I understand CE China focuses more on quality and focus rather than on size, but in terms of future evolution, is this the ‘steady-state’ size of the show that you’re looking at for the next five years, or are you planning to scale it up in terms of size.
Koslowski: That’s correct. Anyone who has experienced CE China since its premiere in 2016 has witnessed the level of quality that the organisers of IFA pursue with our international retail events. It continues to be our objective to provide all our partners with the most efficient and effective platform for the continuous exchange between brands and retail, outside of political intentions and issues, purely focused on the core purpose of doing business.
Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.
Koslowski: This does not necessarily go hand in hand with huge growth spikes in exhibition space, especially during the introductory phase. What matters more to us is a consistent, credible qualitative development that is based on partnerships – just like outlined above. We may be acting very German in this regard – however, that is exactly what we aspire to and what our partners expect from us.
Jens Heithecker on the roles and significance of CE China 2018.
Question: How do you envisage CE China 5 years from now, in 2023 – in terms of scale and nature? What is your vision for CE China in that timeframe?
CE China kicked off its third installment this morning in an opening ceremony attended by Shenzhen Vice Mayor Chen Biao. The first of three days for CE China 2018 saw the successful completion of the new IFA Retail University.
Ribbon cutting at the opening ceremony of CE China 2018 at the Shenzhen Convention & Exhibition Center in China.
IFA Retail University is a new format in CE China where international exhibitors at trade show presents their latest products and share their brands’ strategies and visions in short 20-minute “power briefings” in the IFA-GPC style.
From right: Guest-of-Honour for the opening of CE China 2018, Chen Biao (Shenzhen Vice Mayor) with Dai Fengjun (EVP, South China, Suning.com Group).
Industry analysts from GfK and IHS Markit also presented their findings on trends and forecasts for the region.
The actual press conference for IFA 2018 in Berlin (31 August – 5 September) will be held at 11am today in Rome, Italy. Stay tuned for the excerpt and press release.
“Technology mega-trends are driving innovation, with components that are ever smaller and ever more powerful, which in turn power emerging technologies like voice control and artificial intelligence. IFA is the convener for all this innovation, it’s the connecting tissue for the global technology ecosystem. That’s because it’s not just one sector innovating, but seven, eight or nine different industries that all try to solve the same problems and push the edge of innovation. Each industry brings its own knowledge, insights and skills to the table. All these industries learn from each other, they inspire each other. That’s co-innovation at its best,” said Dr. Christian Göke, CEO of Messe Berlin.
Smart devices, artificial intelligence and 8K television will be among the big trends for IFA 2018.
“We expect an ongoing positive market development for both segments of home appliances. Growth will continue in almost every country around the world, because the middle classes around the world keep increasing their spending. At the same time, new technologies and design trends are driving the growth potential in many product groups. A great example is the kitchen, where we see innovation in nearly every product category,” said Georg Walkenbach, Member of ZVEI Managing Board of Directors.
Technology megatrends are driving a new wave of innovation in consumer electronics and home appliances.
Smart and connected devices for the home, powerful AI applications that are deeply integrated in consumer electronics and wellness products, and TVs with ever better screen quality are among the big trendsetters that will dominate IFA 2018, the trade show for consumer electronics and home appliances.
At IFA’s Global Press Conference in Rome, fellow journalists here had a chance to get an early sneak peek of some of the products that will wow trade visitors and consumers alike when the show opens its gates to the public from 31 August to 5 September 2018.
The first day of the IFA GPC 2018 comprises a series of power briefs by industry leaders and analysts on the latest trends and products in consumer electronics and home appliances. Here is a rundown on what transpired in those proceedings.
Day 1 of the IFA GPC 2018 kicks off with the MC, Dave Graveline, handing the mic over to Jens Heithecker, Executive Director (IFA) & EVP (Messe Berlin Group), for the opening address.
This year, there are altogether 13 power briefings – a marked increase from last year, which saw eight power briefs and one discussion panel.
As I attend these sessions, I will post a brief synopsis of each session on Instagram and consolidate all the synopsis here.
Power briefing by Philips on innovative solutions for a healthy and joyful life.
Highlight is the new-to-world #SmartSleep solution that will change the way the world sleeps. Philips is positioned to pair clinical research, the latest digital health technologies and design capabilities to create tools that help consumers take better care of themselves and lead a balanced, healthy and energetic lifestyle through nutrition, a clean environment and sleep.
Presenting were Liat Ben-Zur, Senior Vice President, Head of Connected Digital Platforms Propositions; and Bernd Laudahn, Market Leader Personal Health DACH – from Philips.
IFA Global Press Conference 2018 is happening this weekend in Rome, Italy. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.
The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.
IFA this year will be from 31 August 1 to 5 September, 2018.
As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.
A day of walking and sightseeing in the ancient city of Rome to get the blood flowing in the veins after the long-haul flight from Singapore. Photo taken with Canon 5DX Mark IV fullframe DSLR.
The new Dyson Pure Cool purifying fan comes in Desktop version (S$699, White/Silver) and Tower version (S$899, White/Silver, Black/Nickel, Iron/Blue).
In the new Pure Cool purifying fan, Dyson leverages its in-house expertise in electronics, filtration and airflow to clean every corner of the room.
What does Dyson make?
Dyson currently has five main categories of machines: corded & cord-free vacuum cleaners, environmental control machines, Dyson Supersonic hair dryers, Dyson Airblade hand dryers and Dyson lighting.
In 2017 Dyson revealed that it has been working on an electric vehicle at its Malmesbury campus for the past three years.
The new LCD display reports pollutants in the home in real time, and then reacts automatically using a Dyson algorithm.
The purifying fan features a 360 degree fully-sealed filter system combining an activated carbon filter to remove gases, and a Glass HEPA filter that captures 99.95% of microscopic allergens and pollutants as small as 0.1 microns.
Air Multiplier technology and new 350⁰ oscillation project and mix purified air around the whole room to purify every corner.
A new diffused mode offers users from temperate countries the option, in winter, of purifying the air without the cooling effects of the fan.
The latest stick vacuum cleaner from Dyson has a smaller but lighter motor and new in-line format for linear airflow path and “point and shoot” bin emptying mechanism. Prices below.
IFA this year will be from 31 August – 5 September, 2018. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview cum global press conference for the media from 19-22 April.
This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).
IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.
IFA GPC 2017 outcomes
The IFA GPC 2017 last year resulted in 19.1 billion potential media impressions via TV reports, print reports and online articles.
During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings and pitch to the international media what their brands offer to consumers.
The 4,200 square foot gallery allows customers to browse and purchase smart blinds, curtains, wallpapers, marble and timber products and materials on display. Promotions below.
The mc2 gallery is located at 33 Ubi Ave 3, #01-28, Vertex Building, Singapore 408868.
Highlights of the gallery includes the following.
ALTEX SecureZIP blinds – fully developed and made in Singapore.
Curtain-shaping technology to keep curtains looking tidily folded.
Showcase of blinds brands including Hunter Douglas and Toso.
The gallery serves as a one-stop space where homeowners and interior designers can browse and purchase a wide array of home fashion and decor products.
Curtain-shaping technology (right) keeps curtains looking tidily folded all the time.
