Posts Tagged ‘CE China 2018’

CE China 2018 – Successfully bridging brands to consumers

Saturday, May 5th, 2018

Today, CE China 2018 draws to a close after three days of connecting brands to manufacturers, retailers and consumers in the pan-Asian region. Tech4tea.com reports as an official media partner for CE China 2018.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products.

On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers.

tech4tea.com is an official media partner for CE China 2018.

tech4tea.com is an official media partner for CE China 2018.

CE China 2018 demonstrated a clear growth in quality compared to previous installments.

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CE China 2018 – Interview with Jens Heithecker & Dirk Koslowski

Friday, May 4th, 2018

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin; while Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

Here are some thoughts from the men behind CE China 2018.

Question: In 2017, you had 120 exhibitors showcasing their innovations to 11,500 visitors from 38 countries, within one exhibition hall with 15,000 square metres of exhibition space. This year, the scale is similar. I understand CE China focuses more on quality and focus rather than on size, but in terms of future evolution, is this the ‘steady-state’ size of the show that you’re looking at for the next five years, or are you planning to scale it up in terms of size.

Koslowski: That’s correct. Anyone who has experienced CE China since its premiere in 2016 has witnessed the level of quality that the organisers of IFA pursue with our international retail events. It continues to be our objective to provide all our partners with the most efficient and effective platform for the continuous exchange between brands and retail, outside of political intentions and issues, purely focused on the core purpose of doing business.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.

Koslowski: This does not necessarily go hand in hand with huge growth spikes in exhibition space, especially during the introductory phase. What matters more to us is a consistent, credible qualitative development that is based on partnerships – just like outlined above. We may be acting very German in this regard – however, that is exactly what we aspire to and what our partners expect from us.

Jens Heithecker on the roles and significance of CE China 2018.

Question: How do you envisage CE China 5 years from now, in 2023 – in terms of scale and nature? What is your vision for CE China in that timeframe?

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CE China 2018 – Opening & Day 1 with IFA Retail University

Thursday, May 3rd, 2018

CE China kicked off its third installment this morning in an opening ceremony attended by Shenzhen Vice Mayor Chen Biao. The first of three days for CE China 2018 saw the successful completion of the new IFA Retail University.

Ribbon cutting at the opening ceremony of CE China 2018 at the Shenzhen Convention & Exhibition Center in China.

Ribbon cutting at the opening ceremony of CE China 2018 at the Shenzhen Convention & Exhibition Center in China.

IFA Retail University is a new format in CE China where international exhibitors at trade show presents their latest products and share their brands’ strategies and visions in short 20-minute “power briefings” in the IFA-GPC style.

From right: Guest-of-Honour for the opening of CE China 2018, Chen Biao (Shenzhen Vice Mayor) with Dai Fengjun (EVP, South China, Suning.com Group).

From right: Guest-of-Honour for the opening of CE China 2018, Chen Biao (Shenzhen Vice Mayor) with Dai Fengjun (EVP, South China, Suning.com Group).

Industry analysts from GfK and IHS Markit also presented their findings on trends and forecasts for the region.

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CE China 2018 – Welcome reception marries brands & retailers

Wednesday, May 2nd, 2018

Representatives of government, business, media, sponsors and partners networked at the welcome reception prior to tomorrow’s opening of the third edition of CE China 2018.

“Suning has been the chief strategic partner of CE China for the past three years. The show has provided a very good platform for domestic and oversees businesses and consumers. That is one of the reasons we are cooperating with CE China,” said Dai Fengjun, South China Executive President and General Manager of Guangzhou Suning Group.

“Suning has been the chief strategic partner of CE China for the past three years. The show has provided a very good platform for domestic and oversees businesses and consumers. That is one of the reasons we are cooperating with CE China,” said Dai Fengjun, South China Executive President and General Manager of Guangzhou Suning Group.

Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin welcomed the nearly 100 attendees of the evening.

“CE China is about a highly efficient convention to support international brands as well as retailers. With this approach that made IFA the globally leading trade show for consumer electronics and home appliances, we are convinced that we serve the Chinese consumer market more effectively and that we correspond well with the initiatives by the Chinese government,” said Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.

CE China is designed to link up global brands with Chinese retailers who are keen to introduce new products to their customers.

Retail giants such as Suning, Tmall/Alibaba and JD.com – who are official partners of CE China 2018 – offer international brands a complete spectrum of services, simplifying access to the Chinese market.

Heithecker explained during the reception that the key idea for CE China 2018 is “really to get high quality trade visitors, combined with the public who are really interested in new technology”.

To him, “it’s not about mass, or the largest number – it’s all about the right number”.

By way of key performance indicators for CE China 2018, Heithecker explained that he will try measure how many retailers are addressed, how many retailers are in the room, and the atmosphere between the retail and the brands.

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Event forecast: CE China 2018 in Shenzhen, China

Sunday, April 29th, 2018

Currently in its 3rd installment, CE China this year will be from 3 – 5 May, 2018. The annual consumer electronics & home appliances show is a “prolongation” of IFA for the Chinese market.

* IFA is one of the world’s most significant trade show for consumer electronics and is taking place from 31 August to 5 September 2018 in Berlin, Germany.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, global industrial partners, and the presentation of innovative branded products.

In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space.

More than 140 journalists visited the show, 15 percent of which came from abroad.

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