Archive for the ‘TCL’ Category

IFA GPC 2018 – Day 1: Power briefings from brands & analysts

Friday, April 20th, 2018

The first day of the IFA GPC 2018 comprises a series of power briefs by industry leaders and analysts on the latest trends and products in consumer electronics and home appliances. Here is a rundown on what transpired in those proceedings.

Day 1 of the IFA GPC 2018 kicks off with the MC, Dave Graveline, handing the mic over to Jens Heithecker, Executive Director (IFA) & EVP (Messe Berlin Group), for the opening address.

This year, there are altogether 13 power briefings – a marked increase from last year, which saw eight power briefs and one discussion panel.

As I attend these sessions, I will post a brief synopsis of each session on Instagram and consolidate all the synopsis here.

So stay tuned!

Power briefing 1

Power briefing by Philips on innovative solutions for a healthy and joyful life.

Highlight is the new-to-world #SmartSleep solution that will change the way the world sleeps. Philips is positioned to pair clinical research, the latest digital health technologies and design capabilities to create tools that help consumers take better care of themselves and lead a balanced, healthy and energetic lifestyle through nutrition, a clean environment and sleep.

Presenting were Liat Ben-Zur, Senior Vice President, Head of Connected Digital Platforms Propositions; and Bernd Laudahn, Market Leader Personal Health DACH – from Philips.

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Event forecast: IFA Global Press Conference 2018 in Rome, Italy

Sunday, April 1st, 2018

IFA this year will be from 31 August – 5 September, 2018. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview cum global press conference for the media from 19-22 April.

This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).

This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).

IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.

The IFA Global Press Conference (IFA GPC) that precedes the actual trade show attracts more than 300 journalists form over 50 countries.

During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings and pitch to the international media what their brands offer to consumers.

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Movie review – “X-Men: Days of Future Past” Premiere in Singapore

Wednesday, May 14th, 2014

More than 4,000 fans from around Asia showed up at Shaw House in Orchard Road to catch Hugh Jackman, Fan Bingbing and Peter Dinklage walk down the blue carpet for the South East Asian Premiere of the latest installment of the X-Men movie franchise.

Hugh Jackman (Wolverine) takes a selfie with a throng of fans behind him. Photo credit: Twentieth Century Fox.

Hugh Jackman (Wolverine) takes a selfie with a throng of fans behind him. Photo credit: Twentieth Century Fox.

The show was an engrossing watch from start to finish, and was candy galore for X-Men fans to oggle at the huge range of mutants past and present, although, some only appeared for a short glimpse.

Fan Bingbing (Blink) taking a selfie with her fans. Photo credit: Twentieth Century Fox.

Fan Bingbing (Blink) taking a selfie with her fans. Photo credit: Twentieth Century Fox.

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TCL sponsors Premiere of “X-Men: Days of Future Past”

Tuesday, May 13th, 2014

TCL is sponsoring the Premiere of latest installment of the X-Men series of movies as the Chinese company makes global entertainment marketing key to its corporate strategy.

    TCL has previously sponsored films such as "Transformers 3", "The Avengers", "The Dark Knight Rises", "Cloud Atlas" and "Iron Man 3" and in 2013 bought the naming rights to the landmark Chinese Theatre in Hollywood.

TCL has previously sponsored films such as “Transformers 3”, “The Avengers”, “The Dark Knight Rises”, “Cloud Atlas” and “Iron Man 3”.  In 2013 bought the naming rights to the landmark Chinese Theatre in Hollywood.

TCL is one of the leading players in the global TV industry and is partnering with Twentieth Century Fox as the Presenting Sponsor of all of the Premieres of “X-Men: Days of Future Past” around the world.

This marks another major step in TCL’s transformation from being a traditional electronics manufacturer to a global multimedia entertainment technology enterprise.

By sponsoring what promises to be the biggest movie of the year, TCL is positioning itself as a global leader in entertainment marketing.

TCL had a strong red carpet presence at the world premiere in New York on May 10, and will maintain that presence through global events in Beijing, Sao Paulo, Moscow, London, Paris, Melbourne and Singapore.

Global Premiere of

Global Premiere of “X-Men: Days of Future Past” in New York. Photo from TCL TV Facebook Page.

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