CE China 2018 – Successfully bridging brands to consumers

Today, CE China 2018 draws to a close after three days of connecting brands to manufacturers, retailers and consumers in the pan-Asian region. Tech4tea.com reports as an official media partner for CE China 2018.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

CE China 2018 show floor at Hall 9 of the Shenzhen Convention & Exhibition Center. Panoramic photos taken with a Sony Xperia XZ2.

In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products.

On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers.

tech4tea.com is an official media partner for CE China 2018.

tech4tea.com is an official media partner for CE China 2018.

CE China 2018 demonstrated a clear growth in quality compared to previous installments.

It reinforced the importance of bringing together global brands with relevant market players while providing deep market insights – by way of a trade conference such as CE China.

Suning.com was a key strategic partner for CE China 2018. This is their booth at the trade show.

Suning.com was a key strategic partner for CE China 2018. This is their booth at the trade show.

In a global marketplace, it is the foundation for growing business.

For Messe Berlin, the organisers of CE China 2018, the German company’s strong and strategic partnerships, especially with major Chinese retailers like Suning, enabled it to successfully pull off the trade show.

CE China 2018 was marked by launching and integrating two successful presentation formats in the CE China series.

The IFA Retail University, jointly hosted by CE China and Suning, brought eleven global brands and experts on stage to present new products, product innovations, pan-Asian brand strategies and market stats.

During the E-Commerce Export Forum, hosted by Shenzhen E-Commerce Service Center, attendees experienced some 18 sessions on how to grow cross-border business by making efficient use of online distribution channels.

CE China 2018 was an opportunity for international brands to access the Chinese and pan-Asian market. Here’s the Bosch booth at the show.

CE China 2018 was an opportunity for international brands to access the Chinese and pan-Asian market. Here’s the Bosch booth at the show.

CE China also attracted journalists from China and various Asian countries and regions, with increasing impact across the continent.

tech4tea.com was honoured to be recognised as an official media partner for CE China 2018, and was invited to visit Shenzhen in China to witness the vibrant pulse of the trade show.

I observed a dynamic hive of interactions between the brands, retailers and consumers – all eager to find out more about the products being showcased.

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