Archive for the ‘Alpha’ Category
Friday, October 22nd, 2021
Sony has announced the new Alpha 7IV (available in Dec 2021) with 33-megapixel full-frame sensor, as well as two new flashes (late Nov 2021): HVL-F60RM2 and HVL-f46RM. Prices TBA.
Sony positions the Alpha 7 IV as the “perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios”.
The new Alpha 7 IV (model ILCE-7M4) features many of Sony’s imaging technologies including the latest BIONZ XR processing engine and AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies.
The newly developed 33MP full-frame back-illuminated Exmor CMOS image sensor offers good image quality and Wide ISO sensitivity range expandable to ISO 50-204800.
Key specifications of the Sony Alpha 7 IV. Click to enlarge. Full specs here.
The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience.
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Tags:Alpha, cameras, flashes, MIL, new arrivals, Singapore, Sony
Posted in A7, Alpha, Announce, Availability, Cameras, cameras, Gadgets, gadgets, MIL, newArrivals, Press Release, Sony, Specifications | 2 Comments »
Tuesday, September 15th, 2020
Sony Electronics introduces the Alpha 7C fullframe camera, the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM compact flash. Prices TBA.
The new Sony Alpha 7C fullframe camera with the FE 28-60mm F4-5.6 zoom lens.
Sony boasts that the Alpha 7C is the world’s smallest and lightest full-frame body, featuring advanced AF (autofocus) and high-resolution 4K video capabilities.
Availability in Singapore
The Alpha 7C camera (model ILCE-7C), FE 28-60mm F4-5.6 lens (model SEL2860) and HVL-F28RM flash will be available at Sony Stores, Sony Centres, Sony’s flagship on Lazada and authorised dealers from October 2020, January 2021 and November 2020 respectively.
When paired with the compact FE 28-60mm F4-5.6 standard zoom lens, it enables portability and versatility for full-frame imaging.
The HVL-F28RM flash is compact and features an intelligent light intensity control linked to camera face detection.
More details below from the press release.
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Tags:Alpha, cameras, Flash, fullframe, lenses, Singapore, Sony
Posted in Accessories, Alpha, Announce, audioVisual, Availability, camera flash, Cameras, cameras, DSLR, Gadgets, gadgets, Lens, newArrivals, Press Release, Sony, Specifications | 3 Comments »
Friday, September 30th, 2016
The new store is the second store along Orchard Road in Singapore, and is located on the 3rd floor (#03-01/01A) of the popular mall Wisma Atria.
Sony Store Wisma Atria is the brand’s sixth retail outlet in Singapore.
The new store will showcase the latest consumer electronics from the Japanese company.
Sony Store Wisma Atria will be opened to the public from 1 October 2016, from 10:30am to 9:30pm daily.
These include the recently announced top-of-the-line Z9D series of BRAVIA 4K TVs, as well as the new flagship range of Signature Series High-Resolution Audio (HRA) products.
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Tags:accessories, audio, audiovisual, AV, cameras, electronics, opening, Singapore, Sony, stores, TVs, video, Wisma Atria
Posted in A7, Alpha, Audio, audioVisual, Bravia, Cameras, cameras, Compact camera, Cyber-shot, DSLR, earphones, Events, events, Gadgets, gadgets, Gaming, headphones, Launch, MIL, newArrivals, Phones, PlayStation, Press Release, Shopping, smartphones, Sony, Sony Mobile, Tablets, tablets, TV, Videocams, Walkman, Xperia | No Comments »
Wednesday, September 21st, 2016
The new a99 II will be available at all Sony Stores, Sony Centres and selected Sony authorised dealers in Singapore from November 2016. RRP TBA.
The new a99 II is the successor to the a99 and includes Sony’s Hybrid Phase Detection AF system and A-mount features such as Translucent Mirror Technology (TMT).
Sony positions the a99 II as a professional level camera appealing to sports and wildlife photographers.
Key features of the Sony a99 II are listed below.
• Full-frame 4D Focus: Hybrid Phase Detection AF system with accurate 79 hybrid cross AF points enabled by 79-point dedicated and 399-point focal-plane AF sensors and continuous shooting at up to 12fps.
• High resolution 42.4 effective megapixels 35mm Full-frame Exmor R CMOS sensor.
• Newly developed optical 5-axis in-body image stabilisation system.
• Better operability and reliability in newly designed downsized body.
• Internal 4K movie recording in XAVC-S format with host of pro-orientated movie features.
Check out the details in the press release below.
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Tags:a99 II, Alpha, cameras, mirrorless, Photokina, Photokina 2016, Singapore, Sony
Posted in Alpha, Announce, Cameras, cameras, DSLR, events, Gadgets, gadgets, MIL, newArrivals, Photography, Press Release, Sony, Specifications | No Comments »
Monday, August 18th, 2014
The Alpha 5100 has a 24.3-megapixel APS-C Exmor CMOS sensor and the same Fast Hybrid AF system as the Alpha 6000, as well as the same BIONZ X image processor used in the Alpha 7 series of full-frame cameras.
Update (19 August, 2014):
The Singapore prices for the Alpha 5100 are up on the pre-order website.
The price for the camera body and SELP1650 lens is S$999, with S$229 worth of pre-order free gifts.
Purchase with purchase:
- SEL50f18 lens: S$319
- SEL55210 lens: S$300
The Sony Alpha 5100 ships with NFC and is designed to make selfies easier.
Sony has unveiled what it claims to be the world’s smallest interchangeable lens camera.
“日本相机制造商 Sony 刚公布了新的 Alpha 5100 相机。八月廿日至九月二日可上网预订。九月四日起在新加坡面市。” – 科技点心（微薄）
The new camera will be available for pre-order from 20 August to 2 September 2014 online.
It will be available in Singapore from 4 September 2014 onwards.
Singapore prices have yet to be released but its US price is US$550 for camera body only and US$700 for body plus 16-50 motorised zoom lens (SELP1650).
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Tags:A5100, Alpha, cameras, MIL, Sony
Posted in Alpha, Announce, Cameras, cameras, gadgets, MIL, newArrivals, Photography, Prices, Sony, Specifications, Tickers | 4 Comments »
Thursday, May 1st, 2014
The latest and flagship store in the heart of Orchard Road in Singapore is the largest in South East Asia and features the latest innovations, gadgets and contents from the Sony group of companies.
The new Sony Store in 313@somserset mall is now open to the public from today, and operates daily from 10am to 10pm.
The 9,902 square feet flagship store is located at Level Two of 313@somerset mall and puts under one roof offerings from Sony Electronics, Sony Mobile, Sony Pictures, Sony Music and Sony Computer Entertainment.
“The new Sony Store 313@somserset truly embodies the ‘Be Moved’ experience. At this new Sony Store, we intend to showcase a new lifestyle that only Sony can offer,” said Atsushi Endo, General Manager, Singapore Marketing Centre, Sony Electronics (Singapore).
Besides being a showcase for the latest and most innovative technology Sony has to offer, from digital imaging, gaming and mobile, the store will also be used by Sony Music and Sony Pictures to host meet-and-greets with its local and international artistes and screenings of exclusive trailers and sneak peeks.
With a prominent video wall mounted on its store front, customers are invited to step into the wide and open entrance of the store with the dazzling and captivating visual displays.
The Sony Store at 313@somerset mall is located close to the Starbucks cafe at Level 2.
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Tags:Bravia, gaming, mobile, music, PlayStation, PS4, Singapore, Somerset, Sony, Xperia
Posted in Alpha, Audio, audioVisual, Cameras, cameras, Compact camera, Cyber-shot, DSLR, earphones, Entertainment, Events, events, Gadgets, gadgets, Games, Gaming, Gaming, headphones, Launch, Phones, players, PlayStation, Shopping, Sony, Sony Mobile, speakers, Tablets, tablets, Walkman, Xperia | No Comments »
Tuesday, August 27th, 2013
Sony announced today the new Alpha 3000 and NEX-5T cameras (late September onwards), three new E-mount lenses (Sep to Dec) and availability of PlayMemories Camera Apps to more Asia Pacific countries (now). Prices TBA.
New Sony Alpha 3000 with 20.1 megapixels will be available from September 2013.
Sony announced today a range of digital imaging offerings for photography enthusiasts and professionals.
Alpha 3000
The Alpha 3000 has a large 20.1-megapixel Exmor APS HD CMOS sensor that boosts sensitivity grabbing more light and cutting image noise even in dark interior lighting.
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Tags:Alpha, Apps, availability, cameras, DSLRs, lens, MIL, Singapore, Sony
Posted in Alpha, Announce, App, Cameras, DSLR, Gadgets, MIL, NEX, Photography, Sony, Specifications | No Comments »
Friday, July 12th, 2013
Sony has launched its new “Alpha Lens Library” programme, which allows new and existing My Sony members, who are owners of its interchangeable lens cameras, to rent and test any lens before purchase.
Users can now rent and test any Sony Alpha lens for up to 5 days before making a purchase.
By paying a rental fee, registered Sony camera users can review up to 20 of Sony’s lens models and adapters for up to five calendar days (including both pick-up and return dates).
Tags:A-Mount, adapters, Alpha, DSLR, E-Mount, lens, rental, Singapore, Sony
Posted in Accessories, Alpha, Announce, DSLR, Gadgets, Lens, Photography, Prices, Sony | No Comments »
Wednesday, February 20th, 2013
Sony launched today a range of digital imaging products – 5 cameras, 3 lenses and 2 accessories. Available in Asia Pacific in March/April 2013. Prices TBA.
From top to bottom, left to right: 1. 70-400mm F4-5.6 G SSM II telephoto zoom lens 2. RM-VPR1 wired remote 3. DT 18-55mm F3.5-5.6 SAM II zoom lens 4. Carl Zeiss Planar T* 50mm F1.4 ZA SSM lens 5. HVL-F20M flash 6. Alpha 58 DSLR 7. NEX-3N mirrorless interchangeable lens camera 8. Cyber-shot WX-300 compact camera 9. Cyber-shot HX-300 compact camera 10. Cyber-shot TX-30 compact camera
The five cameras announced today include the Alpha 58 DSLR, NEX-3N MIL, and three compacts: Cyber-shot WX300, Cyber-shot HX300, and Cyber-shot TX30.
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Tags:accessories, Alpha, cameras, compact, Cyber-shot, digital imaging, DSLR, lens, lenses, NEX, Sony
Posted in Accessories, Alpha, Announce, camera flash, Cameras, Compact camera, Cyber-shot, DSLR, Gadgets, Launch, Lens, NEX, Photography, Sony | No Comments »
