Archive for the ‘A7’ Category
Friday, October 22nd, 2021
Sony has announced the new Alpha 7IV (available in Dec 2021) with 33-megapixel full-frame sensor, as well as two new flashes (late Nov 2021): HVL-F60RM2 and HVL-f46RM. Prices TBA.

Sony positions the Alpha 7 IV as the “perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios”.
The new Alpha 7 IV (model ILCE-7M4) features many of Sony’s imaging technologies including the latest BIONZ XR processing engine and AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies.
The newly developed 33MP full-frame back-illuminated Exmor CMOS image sensor offers good image quality and Wide ISO sensitivity range expandable to ISO 50-204800.

Key specifications of the Sony Alpha 7 IV. Click to enlarge. Full specs here.
The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience.
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Tags:Alpha, cameras, flashes, MIL, new arrivals, Singapore, Sony
Posted in A7, Alpha, Announce, Availability, Cameras, cameras, Gadgets, gadgets, MIL, newArrivals, Press Release, Sony, Specifications | 2 Comments »
Thursday, March 1st, 2018
The new Sony A7 III camera and SEL2870 lens will be available in selected Asia Pacific countries in March 2018. Prices TBA.

The A7 III is capable of continuous shooting at up to 10 fps with either mechanical shutter or silent shooting and full Auto Focus/Auto Exposure tracking.
The Sony A7 III ships with a newly developed full-frame 24.2-megapixel back-illuminated Exmor R CMOS image sensor with Evolved Image Processing.

The AF III is equipped with a 5-axis optical in-body image stabilisation with a 5 step shutter speed advantage.
It has a wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-stop dynamic range at low sensitivities.
The AF system features 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF.
The camera is capable of high resolution 4K movie shooting with full pixel readout and no pixel binning across full-width of full-frame sensor.
Sony boasts that the A7 III has the longest rated battery life of any mirrorless camera – at 710 shots per charge.
Other upgraded operability and functionality include the addition of a joystick for adjusting focus points, Dual SD Card Slots, and SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal.
More details from the press release below.
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Tags:A7, A7 III, Alpha, cameras, fullframe, mirrorless, Sony
Posted in A7, Announce, audioVisual, Cameras, cameras, Gadgets, gadgets, MIL, newArrivals, Press Release, Sony, Specifications | No Comments »
Friday, September 30th, 2016
The new store is the second store along Orchard Road in Singapore, and is located on the 3rd floor (#03-01/01A) of the popular mall Wisma Atria.

Sony Store Wisma Atria is the brand’s sixth retail outlet in Singapore.
The new store will showcase the latest consumer electronics from the Japanese company.
Sony Store Wisma Atria will be opened to the public from 1 October 2016, from 10:30am to 9:30pm daily.
These include the recently announced top-of-the-line Z9D series of BRAVIA 4K TVs, as well as the new flagship range of Signature Series High-Resolution Audio (HRA) products.
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Tags:accessories, audio, audiovisual, AV, cameras, electronics, opening, Singapore, Sony, stores, TVs, video, Wisma Atria
Posted in A7, Alpha, Audio, audioVisual, Bravia, Cameras, cameras, Compact camera, Cyber-shot, DSLR, earphones, Events, events, Gadgets, gadgets, Gaming, headphones, Launch, MIL, newArrivals, Phones, PlayStation, Press Release, Shopping, smartphones, Sony, Sony Mobile, Tablets, tablets, TV, Videocams, Walkman, Xperia | No Comments »
Wednesday, July 29th, 2015
Sony has launched worldwide its flagship camera – the α7R II full-frame mirrorless interchangeable-lens camera, with 42.4-megapixel back-illuminated CMOS sensor, in-camera 5-axis image stabilisation, internal 4K video recording, silent shooting and fast hybrid AF.
Available in Singapore from August onwards at S$4,099 (body only).

Sony boasts that the newly-developed 42.4-megapixel back-illuminated CMOS sensor is the most advanced, versatile and highest-resolution full-frame image sensor that Sony has ever created, allowing the α7R II to reach new levels of quality, sensitivity and response speed.
Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the new flagship full-frame mirrorless camera, the α7R II.

The impressive video credentials of Sony’s new α7R II camera include the ability to record movies in 4K quality (QFHD 3840×2160) in either Super 35mm crop mode or full-frame mode.
The new α7R II features the world’s first back-illuminated full-frame Exmor R™ CMOS sensor, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high-speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase-detection AF points.
The camera also includes a 5-axis image stabilisation system borrowed from the α7 II model, and has the ability to shoot and record 4K videos in multiple formats including Super 35mm (without pixel binning) and full-frame format, a world’s first for digital cameras.
Additionally, it has a newly refined XGA OLED Tru-Finder™ with the world’s highest (0.78x) viewfinder magnification.
More details from the press release below.
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Tags:Alpha, cameras, flagship, fullframe, launch, MIL, mirrorless, photography, prices, Singapore, Sony
Posted in A7, Cameras, cameras, Events, events, Gadgets, gadgets, Launch, MIL, newArrivals, Prices, Sony, Specifications | No Comments »
Sunday, April 5th, 2015
Easter is a special day for Christians to celebrate the resurrection of Jesus Christ from the dead – three days after his crucifixion and death at Calvary on Good Friday, as depicted in the New Testament of the Bible.

Relief on the metal door of the Salzburger Dom (Salzburg Cathedral). Assuming the inscriptions are in Latin, Google Translate says that “IN TE SPERAMUS” means “wait for you” or “we trust in you”. Photo taken with a Sony A7 with Vario-Tessar T* FE 24-70mm F4 ZA OSS full-frame E-mount zoom lens. Photo credit: John Tan.
The above photo was taken of the door of the Salzburg Cathedral when I visited Austria last summer in 2014.
I hope my Christian friends had a spiritual and reflective Easter today.
Tags:A7, Austria, Austria 2014, Carl Zeiss, Europe, full-frame, photography, photos, potd, Salzburg, Salzburg Cathedral, Salzburger Dom, Sony, travel
Posted in A7, Austria 2014, Cameras, cameras, Holiday, MIL, Photography, POTD, POTD, Sony, Travel, travel | No Comments »
Saturday, April 4th, 2015
Photo of the Day: Hohensalzburg Castle is named “Festung Hohensalzburg” which means “High Salzburg Fortress” in English. The fortress is built on top of of a small hill in Salzburg, overlooking the historic Austrian city.
* Information for this article was from Wikipedia.

View of Fortress Hohensalzburg from Kapitelplatz at the foot of the hill upon which it is built. Photo taken with a Sony A7 with Vario-Tessar T* FE 24-70mm F4 ZA OSS full-frame E-mount zoom lens. Photo credit: John Tan.
Construction of the fortress began in 1077 at the behest of the Prince-Archbishops of Salzburg.
With a length of 250m (820ft) and a width of 150m (490ft), Fortress Hohensalzburg is one of the largest medieval castles in Europe.

View of Salzburg City from the Fortress Hohensalzburg with the Altstadt (old town) in the foreground. The Salzburg Cathedral (Salzburger Dom) is in the centre with the Salzach River flowing in the background. The golden globe statue in front of Cathedral was where the above photo of the fortress was taken from. Photo taken with a Sony A7 with Vario-Tessar T* FE 24-70mm F4 ZA OSS full-frame E-mount zoom lens. Photo credit: John Tan.
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Tags:A7, Austria 2014, Carl Zeiss, castles, Festunsberg, fortresses, full-frame, Hohensalzburg, Kapitelplatz, MIL, photography, photos, potd, Salzach, Salzburg, Salzburger Dom, Sony, travel
Posted in A7, Austria 2014, Cameras, Events, Holiday, MIL, Photography, Photos, POTD, POTD, Sony, travel | 1 Comment »
Friday, April 3rd, 2015
Good Friday commemorates the crucifixion of Jesus Christ at Calvary. It is a religious holiday observed primarily by Christians, and is a public holiday in many countries, including Singapore.

We were trekking from the Salzburg Fortress to the Nonnberg Abbey one evening on vacation when we came upon these beautiful altarpieces set into the rock surface of the hill upon which the fortress was built. There was even a shelter built above the altarpieces to protect them from the elements. Photo taken with a Sony A7 with 24-70mm lens. Photo credit: John Tan, 2014.
The year of the crucifixion is estimated to have occurred in AD 33.
Here’s wishing our Christian friends a peaceful and reflective Easter Weekend.
Tags:altar, Austria, Austria 2014, Christians, Easter, Good Friday, greetings, holidays, photography, photos, potd, Salzburg
Posted in A7, Austria 2014, Holiday, MIL, Photography, Photos, POTD, POTD, Sony, Travel, travel | No Comments »
Thursday, December 25th, 2014
Here’s wishing everyone who celebrates Christmas a very Happy Christmas!

Merry Christmas and a Happy New Year!
This photo was taken with a Sony α7 II full-frame ILCE camera, and FE 70-200mm F4 G OSS Full-frame E-mount Zoom Lens (SEL70200G).
Tags:Christmas, greetings, Xmas
Posted in A7, Events, events, Holiday, MIL, Photography, Photos, POTD, POTD, Singapore, Sony | No Comments »
Sunday, October 19th, 2014
Photo of the Day: The weather in Singapore is Summer all year round. So a shower, be it in the stall or from heaven, or in this case – from a water spray in Sentosa – is always a welcome treat.

The red water jet spray stands dormant for the moment while the water sprinkler sprays cooling water droplets into the air. Photo taken using a Sony A7R full-frame mirrorless interchangeable lens camera, with a Sony E 55-210mm F4.5-6.3 OSS telephoto zoom lens. Photo credit: John Tan.
We were at the “Port of Lost Wonder” in Sentosa in Singapore to enjoy the sun, sand and beach for the weekend.
The water theme park had this watery playground for little children to revel in slides and water sprays.
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Tags:A7, beach, Carl Zeiss, foam, full-frame, photography, photos, potd, Sentosa, Singapore, Sony, Summer, sunny
Posted in A7, Cameras, MIL, Outdoors, Party, Photos, POTD, POTD, Sony | No Comments »
Sunday, October 12th, 2014
Photo of the Day: St Peter’s Abbey is a Benedictine monastery next to the Salzurger Dom in Salzburg, Austria. It is one of the oldest monasteries in the German-speaking world.

The grand interior of St Peter’s Abbey, which was raised to the status of an Archabbey in 1927. This photo was taken at ISO 1250.
* All photos in this article were taken with a Sony A7 full-frame mirrorless interchangeable lens camera, with Vario-Tessar T* FE 24-70mm F4 ZA OSS full-frame E-mount zoom lens. Photo credit: John Tan.

The elaborate altar of St Peter’s Abbey. Photo taken at ISO 2500.
St Peter’s Abbey was founded in 696 AD by Saint Rupert, at the site of a church from the early days of Christianity.
Until 987, the abbot of the Abbey was also the Archbishop of Salzburg.
The current building was built in the Romanesque period in the 13th century, and completely renovated in the Baroque style in the 17th and 18th centuries.
The monastery also houses the oldest library in Austria, with some 800 manuscripts and 100,000 volumes.
The light within the Abbey was rather dim and I didn’t want to use any flash – so it was a good opportunity to put the reputed low-light prowess of the Sony A7 to the test.
The Salzburg Madonna
We found this beautiful statue of the Holy Mother and Child within St Peter’s Abbey and I looked it up on the Web afterwards.
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Tags:A7, Austria, Austria 2014, Carl Zeiss, Europe, full-frame, photography, photos, potd, Salzburg, Sony, St Peter’s Abbey, travel
Posted in A7, Austria 2014, Holiday, MIL, Photography, Photos, POTD, POTD, Sony, Travel, travel | No Comments »