The new store is the second store along Orchard Road in Singapore, and is located on the 3rd floor (#03-01/01A) of the popular mall Wisma Atria.
The new store will showcase the latest consumer electronics from the Japanese company.
Sony Store Wisma Atria will be opened to the public from 1 October 2016, from 10:30am to 9:30pm daily.
These include the recently announced top-of-the-line Z9D series of BRAVIA 4K TVs, as well as the new flagship range of Signature Series High-Resolution Audio (HRA) products.