Sony launches flagship store at 313@somerset and new gadgets

The latest and flagship store in the heart of Orchard Road in Singapore is the largest in South East Asia and features the latest innovations, gadgets and contents from the Sony group of companies.

The new Sony Store in 313@somserset mall is now open to the public from today, and operates daily from 10am to 10pm.

The new Sony Store in 313@somserset mall is now open to the public from today, and operates daily from 10am to 10pm.

The 9,902 square feet flagship store is located at Level Two of 313@somerset mall and puts under one roof offerings from Sony Electronics, Sony Mobile, Sony Pictures, Sony Music and Sony Computer Entertainment.

“The new Sony Store 313@somserset truly embodies the ‘Be Moved’ experience. At this new Sony Store, we intend to showcase a new lifestyle that only Sony can offer,” said Atsushi Endo, General Manager, Singapore Marketing Centre, Sony Electronics (Singapore).

Besides being a showcase for the latest and most innovative technology Sony has to offer, from digital imaging, gaming and mobile, the store will also be used by Sony Music and Sony Pictures to host meet-and-greets with its local and international artistes and screenings of exclusive trailers and sneak peeks.

With a prominent video wall mounted on its store front, customers are invited to step into the wide and open entrance of the store with the dazzling and captivating visual displays.

The Sony Store at 313@somerset mall is located close to the Starbucks cafe at Level 2.

The Sony Store at 313@somerset mall is located close to the Starbucks cafe at Level 2.


Segmented according to its different product offerings, the Sony Store 313@somerset offers a Be Moved experience that is reflected in its Displays, Music, Digital Imaging, Gaming, Mobile and Movies, as well as its customer-friendly Service Centre.

“Under the ‘One Sony’ spirit, Sony Electronics, Sony Mobile, Sony PlayStation, Sony Music, Sony Pictures and Sony Computer Entertainment will collaborate organically to deliver something new and surprising to our customers. We hope all customers will enjoy and have surprising experiences right here at Sony Store 313@somerset,” said Endo.

The store will also have a Sony’s Sony Digital Workshop space, for hosting workshops, seminars and activity sessions.

The latest BRAVIA televisions will be sited at the dedicated BRAVIA Cinema area, where customers can enjoy all the latest BRAVIA televisions and audio products in a cinematic environment.

The Playstation Stadium houses the largest screen in which to experience the Playstation 4 and in the Xperia corner, there will be a full line-up of all related Xperia accessories.

The Xperia T2 Ultra and Xperia T2 Ultra dual were also launched in Singapore.

Tags: , , , , , , , , ,

Leave a Reply