New Arrival: Sony Alpha 7C Fullframe Camera, Zoom Lens & Flash

Sony Electronics introduces the Alpha 7C fullframe camera, the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM compact flash. Prices TBA.

The new Sony Alpha 7C fullframe camera with the FE 28-60mm F4-5.6 zoom lens.

The new Sony Alpha 7C fullframe camera with the FE 28-60mm F4-5.6 zoom lens.

Sony boasts that the Alpha 7C is the world’s smallest and lightest full-frame body, featuring advanced AF (autofocus) and high-resolution 4K video capabilities.

When paired with the compact FE 28-60mm F4-5.6 standard zoom lens, it enables portability and versatility for full-frame imaging.

The HVL-F28RM flash is compact and features an intelligent light intensity control linked to camera face detection.

More details below from the press release.

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design

The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design.

The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.

“We are committed to creating the best tools possible based on the needs of our customers. The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand,” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific.

Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g, the Alpha 7C is a similar size and weight to an APS-C camera, with only 1% more weight than the Alpha 6600.

The Alpha 7C achieves the world’s smallest and lightest compact body through upgraded 5-axis in-body stabilisation and shutter units, and the utilisation of monocoque construction, which is often used in the bodies of cars and aircrafts.

Even in this compact body, the Alpha 7C features a 5-step stabilisation effect that allows shooting snaps without a tripod.

Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power to shoot for long durations in comfort, allowing you to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images when using the viewfinder.

New FE 28-60mm F4-5.6: The World’s Smallest and Lightest4 Full-frame Zoom Lens with High Image Quality

The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image.

Optimal arrangement of the 3 aspherical lens elements effectively suppresses aberrations throughout the zoom range and realises high resolution from corner to corner.

A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.

New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detection

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide.

When compared to the HVL-F32M, the HVL-F28RM features a 12% reduction in volume and 7% reduction in weight.

This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.

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3 Responses to “New Arrival: Sony Alpha 7C Fullframe Camera, Zoom Lens & Flash”

  1. Daniel James says:

    What are the ISO specs and bit-depth like?

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