Sony announces new range of cameras, lenses and camera apps

Sony announced today the new Alpha 3000 and NEX-5T cameras (late September onwards), three new E-mount lenses (Sep to Dec) and availability of PlayMemories Camera Apps to more Asia Pacific countries (now). Prices TBA.

New Sony Alpha 3000 with 20.1 megapixels will be available from September 2013.

New Sony Alpha 3000 with 20.1 megapixels will be available from September 2013.

Sony announced today a range of digital imaging offerings for photography enthusiasts and professionals.

Alpha 3000

The Alpha 3000 has a large 20.1-megapixel Exmor APS HD CMOS sensor that boosts sensitivity grabbing more light and cutting image noise even in dark interior lighting.

Its electronic Tru-Finder provides 100% field coverage.

NEX-5T

The mirrorless interchangeable lens NEX-5T has an APS-C sensor with 16.1 effective megapixels for DSLR- quality stills and Full HD videos.

Sony NEX-5T will be available in Singapore from September 2013.

Sony NEX-5T will be available in Singapore from September 2013.

Its Fast Hybrid AF combines phase-detection autofocus to track fast-moving subjects with contrast-detection AF for greater precision.

It comes with a 180° tiltable LCD screen for taking “selfies”.

The NEX-5T is Wi-Fi enabled and is the first interchangeable lens E-mount camera from Sony with NFC, enabling one-touch wireless connection with Android smartphones and tablets for easy sharing of images, and even the ability to control the camera remotely.

There new E-Mount Lenses

All new lenses can be used with E-mount mirrorless compact system cameras, as well the new Alpha 3000, Handycam NEX-VG900E and NEX-VG30EH Full HD camcorders.

Sony Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS lens (SEL1670Z) will be available in Singapore from October 2013.

Sony Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS lens (SEL1670Z) will be available in Singapore from October 2013.

The Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS (SEL1670Z) (October 2013) provides a functional 4x zoom range (24-105mm in 35mm full-frame equivalent), suitable for a wide range of everyday photo situations, from landscapes and portraits to informal snapshots.

Unlike budget zooms that stop down at their tele end, maximum aperture remains a constant F4 at all focal lengths.

This reduces the need for high ISO settings when zoomed in, and also allows the use of high shutter speeds to freeze fast-moving action.

Sony E PZ 18-105mm F4 G OSS lens (SELP18105G). Available December 2013.

Sony E PZ 18-105mm F4 G OSS lens (SELP18105G). Available December 2013.

The E PZ 18-105mm F4 G OSS (SELP18105G) (December 2013) lens is Sony’s first G lens for E-mount cameras and interchangeable lens camcorders.

It has a 5.8x zoom range – equivalent to 27-157.5mm (35mm full-frame equivalent) – that’s ideal for travel photography and general-purpose shooting.

This lens is particularly suited for Full HD video shooting as it promises smooth, quiet autofocus and power zoom operation which will not disturb the subject.

This E-mount 50mm F1.8 (SEL50F18) (September 2013)
fixed-focal length lens is now available in a black finish to match Sony’s E-mount interchangeable lens cameras.

This bright, wide-aperture prime lens is ideal for capturing atmospheric handheld portraits with flattering background defocus.

PlayMemories Camera Apps

Sony’s PlayMemories Camera Apps is the world’s first application download service that allows users to download and install new functions to boost their camera’s capabilities.

Sony PlayMemories Camera Apps is an application download service for Sony cameras.

Sony PlayMemories Camera Apps is an application download service for Sony cameras.

Tools available include “Direct Upload”, which allows users to upload photos taken with their cameras instantly to Facebook via Wi-Fi, as well as “Photo Retouch” which provides a generous palette of adjustments and post-shooting effects so that users can edit the images to their liking.

The service is now made available to more countries in Asia Pacific: Singapore, Thailand, India, Malaysia, Indonesia, UAE, Turkey and Saudi Arabia.

It will be supported by the new NEX-5T interchangeable lens camera as well as the NEX-5R and NEX-6.

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