Posts Tagged ‘E-Mount’

New arrivals: Sony FE PZ 28-135mm F4 G OSS Full-Frame lens

Friday, September 12th, 2014

Sony has introduced the world’s first Full-Frame lens with power zoom capability. The SELP28135G lens is an addition to the Alpha E-mount camera system. Price & availability TBA.

Despite its heavyweight credentials, the lens’s compact dimensions and reduced weight are especially welcome in shooting situations where maximum mobility is needed.

Despite its heavyweight credentials, the lens’s compact dimensions and reduced weight are especially welcome in shooting situations where maximum mobility is needed.

The FE PZ 28-135mm F4 G OSS (SELP28135G) offers videographers and film-makers a new creative tool for cameras such as the 35mm full-frame α7S, whether they are shooting 4K video, Full HD or stills.

A constant F4 maximum aperture lets movie-makers and still photographers achieve beautiful depth of field effects and stable exposure control across the entire zoom range, from wide-angle to telephoto.

The needs of serious film-makers are catered for with Sony’s new ‘Smooth Motion Optics’ design philosophy.

Targeting the highest possible image quality when using large-sensor cameras, this advanced optical/mechanical design addresses three issues of prime concern to movie-makers: change in angle of view (‘breathing’) while focusing, focus shifts during zoom and movement of the optical axis during zoom.

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Users can now rent & test any Sony Alpha lens before buying

Friday, July 12th, 2013

Sony has launched its new “Alpha Lens Library” programme, which allows new and existing My Sony members, who are owners of its interchangeable lens cameras, to rent and test any lens before purchase.

Users can now rent and test any Sony Alpha lens for up to 5 days before making a purchase.

Users can now rent and test any Sony Alpha lens for up to 5 days before making a purchase.

By paying a rental fee, registered Sony camera users can review up to 20 of Sony’s lens models and adapters for up to five calendar days (including both pick-up and return dates).