Posts Tagged ‘Alpha’

New Arrival: Sony Launches Alpha 7 IV Camera and Two Flashes

Friday, October 22nd, 2021

Sony has announced the new Alpha 7IV (available in Dec 2021) with 33-megapixel full-frame sensor, as well as two new flashes (late Nov 2021): HVL-F60RM2 and HVL-f46RM. Prices TBA.

Sony positions the Alpha 7 IV as the “perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios”.

Sony positions the Alpha 7 IV as the “perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios”.

The new Alpha 7 IV (model ILCE-7M4) features many of Sony’s imaging technologies including the latest BIONZ XR processing engine and AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies.

The newly developed 33MP full-frame back-illuminated Exmor CMOS image sensor offers good image quality and Wide ISO sensitivity range expandable to ISO 50-204800.

Key specifications of the Sony Alpha 7 IV. Full specs here.

Key specifications of the Sony Alpha 7 IV. Click to enlarge. Full specs here.

The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience.

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Sony Alpha Creators 4.0 Contest for Millennials to Explore the Colours of Singapore

Saturday, August 21st, 2021

This year’s contest will see a new videography category being introduced to celebrate more diverse perspectives across the country. This year’s theme is “Our World In Colour”.

Sony’s annual Alpha Creators contest is back for its fourth edition this year.

Sony’s annual Alpha Creators contest is back for its fourth edition this year.

Boasting both a photo and video contest for the first time, content creators are being invited to capture and celebrate the beauty and vibrancy of Singapore, especially after a year of extraordinary change in 2020.

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New Arrival: Sony Alpha 7C Fullframe Camera, Zoom Lens & Flash

Tuesday, September 15th, 2020

Sony Electronics introduces the Alpha 7C fullframe camera, the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM compact flash. Prices TBA.

The new Sony Alpha 7C fullframe camera with the FE 28-60mm F4-5.6 zoom lens.

The new Sony Alpha 7C fullframe camera with the FE 28-60mm F4-5.6 zoom lens.

Sony boasts that the Alpha 7C is the world’s smallest and lightest full-frame body, featuring advanced AF (autofocus) and high-resolution 4K video capabilities.

When paired with the compact FE 28-60mm F4-5.6 standard zoom lens, it enables portability and versatility for full-frame imaging.

The HVL-F28RM flash is compact and features an intelligent light intensity control linked to camera face detection.

More details below from the press release.

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New arrival: Sony A7 III full-frame mirrorless camera

Thursday, March 1st, 2018

The new Sony A7 III camera and SEL2870 lens will be available in selected Asia Pacific countries in March 2018. Prices TBA.

The A7 III is capable of continuous shooting at up to 10 fps with either mechanical shutter or silent shooting and full Auto Focus/Auto Exposure tracking.

The A7 III is capable of continuous shooting at up to 10 fps with either mechanical shutter or silent shooting and full Auto Focus/Auto Exposure tracking.

The Sony A7 III ships with a newly developed full-frame 24.2-megapixel back-illuminated Exmor R CMOS image sensor with Evolved Image Processing.

The AF III is equipped with a 5-axis optical in-body image stabilisation with a 5 step shutter speed advantage.

The AF III is equipped with a 5-axis optical in-body image stabilisation with a 5 step shutter speed advantage.

It has a wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-stop dynamic range at low sensitivities.

The AF system features 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF.

The camera is capable of high resolution 4K movie shooting with full pixel readout and no pixel binning across full-width of full-frame sensor.

Sony boasts that the A7 III has the longest rated battery life of any mirrorless camera – at 710 shots per charge.

Other upgraded operability and functionality include the addition of a joystick for adjusting focus points, Dual SD Card Slots, and SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal.

More details from the press release below.

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Sony launches a99 II flagship A-Mount camera at Photokina 2016

Wednesday, September 21st, 2016

The new a99 II will be available at all Sony Stores, Sony Centres and selected Sony authorised dealers in Singapore from November 2016. RRP TBA.

The new a99 II is the successor to the a99 and includes Sony’s Hybrid Phase Detection AF system and A-mount features such as Translucent Mirror Technology (TMT).

The new a99 II is the successor to the a99 and includes Sony’s Hybrid Phase Detection AF system and A-mount features such as Translucent Mirror Technology (TMT).

Sony positions the a99 II as a professional level camera appealing to sports and wildlife photographers.

Key features of the Sony a99 II are listed below.

Full-frame 4D Focus: Hybrid Phase Detection AF system with accurate 79 hybrid cross AF points enabled by 79-point dedicated and 399-point focal-plane AF sensors and continuous shooting at up to 12fps.
• High resolution 42.4 effective megapixels 35mm Full-frame Exmor R CMOS sensor.
• Newly developed optical 5-axis in-body image stabilisation system.
Better operability and reliability in newly designed downsized body.
• Internal 4K movie recording in XAVC-S format with host of pro-orientated movie features.

Check out the details in the press release below.

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New arrivals: Sony Alpha7R II full-frame mirrorless camera

Wednesday, July 29th, 2015

Sony has launched worldwide its flagship camera – the α7R II full-frame mirrorless interchangeable-lens camera, with 42.4-megapixel back-illuminated CMOS sensor, in-camera 5-axis image stabilisation, internal 4K video recording, silent shooting and fast hybrid AF.

Available in Singapore from August onwards at S$4,099 (body only).

Sony boasts that the newly-developed 42.4-megapixel back-illuminated CMOS sensor is the most advanced, versatile and highest-resolution full-frame image sensor that Sony has ever created, allowing the α7R II to reach new levels of quality, sensitivity and response speed.

Sony boasts that the newly-developed 42.4-megapixel back-illuminated CMOS sensor is the most advanced, versatile and highest-resolution full-frame image sensor that Sony has ever created, allowing the α7R II to reach new levels of quality, sensitivity and response speed.

Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the new flagship full-frame mirrorless camera, the α7R II.

The impressive video credentials of Sony’s new α7R II camera include the ability to record movies in 4K quality (QFHD 3840x2160) in either Super 35mm crop mode or full-frame mode.

The impressive video credentials of Sony’s new α7R II camera include the ability to record movies in 4K quality (QFHD 3840×2160) in either Super 35mm crop mode or full-frame mode.

The new α7R II features the world’s first back-illuminated full-frame Exmor R™ CMOS sensor, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high-speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase-detection AF points.

The camera also includes a 5-axis image stabilisation system borrowed from the α7 II model, and has the ability to shoot and record 4K videos in multiple formats including Super 35mm (without pixel binning) and full-frame format, a world’s first for digital cameras.

Additionally, it has a newly refined XGA OLED Tru-Finder™ with the world’s highest (0.78x) viewfinder magnification.

More details from the press release below.

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Photokina 2014: Sony ZEISS 16-35mm F4 full-frame wide-angle zoom lens for Alpha E-mount cameras

Tuesday, September 16th, 2014

The Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens has a versatile wide-angle zoom range and is optimised for Sony A7 series 35mm full-frame cameras. Available in Singapore from November 2014. Price TBA.

Unveiled at Photokina 2014: Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens.

Unveiled at Photokina 2014: Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens.

The lens ships with Optical SteadyShot in-lens image stabilisation and is compact and portable.

It is built with dust and moisture resistant design.

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New arrivals: Sony FE PZ 28-135mm F4 G OSS Full-Frame lens

Friday, September 12th, 2014

Sony has introduced the world’s first Full-Frame lens with power zoom capability. The SELP28135G lens is an addition to the Alpha E-mount camera system. Price & availability TBA.

Despite its heavyweight credentials, the lens’s compact dimensions and reduced weight are especially welcome in shooting situations where maximum mobility is needed.

Despite its heavyweight credentials, the lens’s compact dimensions and reduced weight are especially welcome in shooting situations where maximum mobility is needed.

The FE PZ 28-135mm F4 G OSS (SELP28135G) offers videographers and film-makers a new creative tool for cameras such as the 35mm full-frame α7S, whether they are shooting 4K video, Full HD or stills.

A constant F4 maximum aperture lets movie-makers and still photographers achieve beautiful depth of field effects and stable exposure control across the entire zoom range, from wide-angle to telephoto.

The needs of serious film-makers are catered for with Sony’s new ‘Smooth Motion Optics’ design philosophy.

Targeting the highest possible image quality when using large-sensor cameras, this advanced optical/mechanical design addresses three issues of prime concern to movie-makers: change in angle of view (‘breathing’) while focusing, focus shifts during zoom and movement of the optical axis during zoom.

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New arrivals: Samsung GALAXY ALPHA 4G+ Android smartphone

Wednesday, September 10th, 2014

Samsung’s latest addition to the GALAXY series promises superior connectivity with up to 300 Mbps 4G+ LTE-Advanced networks. Available in Singapore at S$948 from 13 September.

The GALAXY ALPHA 4G+ will be available in Singapore in Charcoal Black and Dazzling White from 13 September and in Frosted Gold from end September.

The GALAXY ALPHA 4G+ will be available in Singapore in Charcoal Black and Dazzling White from 13 September and in Frosted Gold from end September.

The GALAXY ALPHA 4G+ features a compact body with a metal frame and finish, with curved corners and a tactile soft back cover.

At 6.7mm thick, the GALAXY ALPHA 4G+ is one of the slimmest GALAXY devices.

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New arrivals: Sony Alpha 5100 mirrorless interchangeable lens camera

Monday, August 18th, 2014

The Alpha 5100 has a 24.3-megapixel APS-C Exmor CMOS sensor and the same Fast Hybrid AF system as the Alpha 6000, as well as the same BIONZ X image processor used in the Alpha 7 series of full-frame cameras.

Update (19 August, 2014):

The Singapore prices for the Alpha 5100 are up on the pre-order website.

The price for the camera body and SELP1650 lens is S$999, with S$229 worth of pre-order free gifts.

Purchase with purchase:

  • SEL50f18 lens: S$319
  • SEL55210 lens: S$300
The Sony Alpha 5100 ships with NFC and is designed to make selfies easier.

The Sony Alpha 5100 ships with NFC and is designed to make selfies easier.

Sony has unveiled what it claims to be the world’s smallest interchangeable lens camera.

“日本相机制造商 Sony 刚公布了新的 Alpha 5100 相机。八月廿日至九月二日可上网预订。九月四日起在新加坡面市。” – 科技点心(微薄)

The new camera will be available for pre-order from 20 August to 2 September 2014 online.

It will be available in Singapore from 4 September 2014 onwards.

Singapore prices have yet to be released but its US price is US$550 for camera body only and US$700 for body plus 16-50 motorised zoom lens (SELP1650).

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