Posts Tagged ‘Versa’

New Arrival: Fitbit Versa 2 Smartwatch & Fitbit Aria Air Scale

Thursday, August 29th, 2019

Fitbit has launched the Versa 2 smartwatch and Aria Air Bluetooth scale in Singapore. Price and availability below.

Fitbit Versa 2 smartwatches.

Fitbit Versa 2 smartwatches.

The two new devices join the existing Fitbit Versa and Fitbit Aria.

“At Fitbit, we believe that health belongs to everyone and that people should not be priced out of having access to devices and features that can help them improve their health. That’s why we’ve designed Versa 2 to be a premium, full-featured and easy-to-use smartwatch at an accessible price point. Building on the success of our original best-selling Versa smartwatch, we believe the added value and innovation in Versa 2 with new features like Alexa, a Spotify app and advanced in-app and on-device sleep features, will bring more users into the smartwatch category, allowing them to unlock the benefits of better health,” said James Park, co-founder and CEO of Fitbit.

The new Fitbit Versa 2 is swimproof and includes sleep features like Sleep Score and smart wake, together with advanced health, fitness and smart feature.

The Versa 2 debuts an on-device microphone, which enables Fitbit’s first Alexa smartwatch experience, along with a Spotify app that allows users to control their music and podcasts, and Fitbit Pay on all models.

Coupled with even faster performance, thousands of apps and clock faces and a brighter, crisper display with an optional always-on mode, the Versa 2 wants to be your 24/7 health and wellness companion.

With 5+ days battery life, the Versa 2 has the same price tag as the Versa when the latter was launched last April.

The latest Fitbit Aria Air is an affordable Bluetooth scale that tracks weight and syncs with the Fitbit app to calculate BMI, providing a comprehensive view of your trends over time alongside your activity, heart rate, sleep and nutrition data within the Fitbit app.

Fitbit Aria Air smart Bluetooth scale.

Fitbit Aria Air smart Bluetooth scale.

When combined with Fitbit’s app and wearable devices, Aria Air provides access to added data, information and motivation to more effectively reach health and wellness goals.

Price and availability below.


New Arrival: Fitbit Launches 3 Health & Fitness Wearables

Tuesday, March 19th, 2019

Fitbit officially launched in Singapore the Fitbit Versa Lite Edition (S$248), Fitbit Inspire HR (S$158), and Fitbit Inspire (S$118). The wearables brand also introduced the Fitbit Ace 2 (to be launched later).

Consumers of any fitness level can choose the wearable that fits his/her needs. Louis Lye (Left), Regional Director, SEA, HK & Taiwan, Fitbit; and Steve Morley, VP & GM, APAC, Fitbit.

Consumers of any fitness level can choose the wearable that fits his/her needs. Louis Lye (Left), Regional Director, SEA, HK & Taiwan, Fitbit; and Steve Morley, VP & GM, APAC, Fitbit.

Beyond devices, the Fitbit platform offers users software features, access to their data, and connection to one of the largest global health and fitness social networks to help drive positive behavior change.

Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalise their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community.

At S$248, Versa Lite Edition is Fitbit’s most affordable smartwatch, targeting users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health.


IFA GPC 2018 – Day 1: Power briefings from brands & analysts

Friday, April 20th, 2018

The first day of the IFA GPC 2018 comprises a series of power briefs by industry leaders and analysts on the latest trends and products in consumer electronics and home appliances. Here is a rundown on what transpired in those proceedings.

Day 1 of the IFA GPC 2018 kicks off with the MC, Dave Graveline, handing the mic over to Jens Heithecker, Executive Director (IFA) & EVP (Messe Berlin Group), for the opening address.

This year, there are altogether 13 power briefings – a marked increase from last year, which saw eight power briefs and one discussion panel.

As I attend these sessions, I will post a brief synopsis of each session on Instagram and consolidate all the synopsis here.

So stay tuned!

Power briefing 1

Power briefing by Philips on innovative solutions for a healthy and joyful life.

Highlight is the new-to-world #SmartSleep solution that will change the way the world sleeps. Philips is positioned to pair clinical research, the latest digital health technologies and design capabilities to create tools that help consumers take better care of themselves and lead a balanced, healthy and energetic lifestyle through nutrition, a clean environment and sleep.

Presenting were Liat Ben-Zur, Senior Vice President, Head of Connected Digital Platforms Propositions; and Bernd Laudahn, Market Leader Personal Health DACH – from Philips.


Event coverage: IFA Global Press Conference 2018 in Rome, Italy

Thursday, April 19th, 2018

IFA Global Press Conference 2018 is happening this weekend in Rome, Italy. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

IFA this year will be from 31 August 1 to 5 September, 2018.

As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.

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A day of walking and sightseeing in the ancient city of Rome to get the blood flowing in the veins after the long-haul flight from Singapore. Photo taken with Canon 5DX Mark IV fullframe DSLR.


New arrival: Fitbit Versa health & fitness smartwatch in Singapore

Tuesday, April 10th, 2018

The new Fitbit Versa smartwatch is now available globally and in Singapore at S$318, with accessories ranging from S$50 – S$140. Includes female health tracking and quick replies to mobile Android device messages (from May).

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Versa is Fitbit’s lightest smartwatch, featuring a modern design, advanced health and fitness features, 4+ day battery life, smart features and cross platform compatibility.

Beginning in May, these new Fitbit features will be available:

Quick replies

“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price. We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category,” said James Park, co-founder and CEO of Fitbit.

Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic smartwatches.

Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.

Female health tracking

Available to all adult users who identify as female in the Fitbit app to track their menstrual cycle and symptoms.

Makes it easier to manage their cycle with a more complete picture of health and fitness data all in one place.

Versa and Ionic users will also be able to view female health tracking information on-device.

More details below from the press release.