Posts Tagged ‘Versa’

IFA GPC 2018 – Day 1: Power briefings from brands & analysts

Friday, April 20th, 2018

The first day of the IFA GPC 2018 comprises a series of power briefs by industry leaders and analysts on the latest trends and products in consumer electronics and home appliances. Here is a rundown on what transpired in those proceedings.

Day 1 of the IFA GPC 2018 kicks off with the MC, Dave Graveline, handing the mic over to Jens Heithecker, Executive Director (IFA) & EVP (Messe Berlin Group), for the opening address.

This year, there are altogether 13 power briefings – a marked increase from last year, which saw eight power briefs and one discussion panel.

As I attend these sessions, I will post a brief synopsis of each session on Instagram and consolidate all the synopsis here.

So stay tuned!

Power briefing 1

Power briefing by Philips on innovative solutions for a healthy and joyful life.

Highlight is the new-to-world #SmartSleep solution that will change the way the world sleeps. Philips is positioned to pair clinical research, the latest digital health technologies and design capabilities to create tools that help consumers take better care of themselves and lead a balanced, healthy and energetic lifestyle through nutrition, a clean environment and sleep.

Presenting were Liat Ben-Zur, Senior Vice President, Head of Connected Digital Platforms Propositions; and Bernd Laudahn, Market Leader Personal Health DACH – from Philips.


Event coverage: IFA Global Press Conference 2018 in Rome, Italy

Thursday, April 19th, 2018

IFA Global Press Conference 2018 is happening this weekend in Rome, Italy. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

IFA this year will be from 31 August 1 to 5 September, 2018.

As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.

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A day of walking and sightseeing in the ancient city of Rome to get the blood flowing in the veins after the long-haul flight from Singapore. Photo taken with Canon 5DX Mark IV fullframe DSLR.


New arrival: Fitbit Versa health & fitness smartwatch in Singapore

Tuesday, April 10th, 2018

The new Fitbit Versa smartwatch is now available globally and in Singapore at S$318, with accessories ranging from S$50 – S$140. Includes female health tracking and quick replies to mobile Android device messages (from May).

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Versa is Fitbit’s lightest smartwatch, featuring a modern design, advanced health and fitness features, 4+ day battery life, smart features and cross platform compatibility.

Beginning in May, these new Fitbit features will be available:

Quick replies

“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price. We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category,” said James Park, co-founder and CEO of Fitbit.

Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic smartwatches.

Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.

Female health tracking

Available to all adult users who identify as female in the Fitbit app to track their menstrual cycle and symptoms.

Makes it easier to manage their cycle with a more complete picture of health and fitness data all in one place.

Versa and Ionic users will also be able to view female health tracking information on-device.

More details below from the press release.