IFA this year will be from 31 August – 5 September, 2018. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview cum global press conference for the media from 19-22 April.
This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).
IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.
IFA GPC 2017 outcomes
The IFA GPC 2017 last year resulted in 19.1 billion potential media impressions via TV reports, print reports and online articles.
The IFA Global Press Conference (IFA GPC) that precedes the actual trade show attracts more than 300 journalists form over 50 countries.
During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings and pitch to the international media what their brands offer to consumers.
They will present their brands, highlights, and latest products either from booths during the product exhibition or through 20-minute short presentations (called power briefings).
Partners showcasing their technology or presenting current and future trends in consumer electronics and home appliances at IFA GPC 2018.
The three-day networking event will be an opportunity for Interviews and personal background discussions with international journalists to provide a targeted, customised IFA pre-show coverage.
Industry representatives, analysts, and journalists will discuss trending topics together within the industry in panel forums.
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