Event coverage: IFA Global Press Conference 2018 in Rome, Italy

IFA Global Press Conference 2018 is happening this weekend in Rome, Italy. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.

IFA this year will be from 31 August 1 to 5 September, 2018.

As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.

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A day of walking and sightseeing in the ancient city of Rome to get the blood flowing in the veins after the long-haul flight from Singapore. Photo taken with Canon 5DX Mark IV fullframe DSLR.

Stay tuned over the next few days (especially 20-21 Apr, Fri-Sat) when the event will be in full tilt.

I’ll be bringing along a couple of newest and latest gadgets to try out during the trip.

Welcome dinner for the IFA GPC 2018 media and partners at the Sheraton Parco de’ Medici Rome Hotel. Taken with Samsung Galaxy S9 smartphone.

Amongst these are the latest Samsung Galaxy S9 smartphone, the top-tiered Canon EOS 5DX Mark IV DSLR camera and the newly-launched Fitbit Versa fitness/health smartwatch.

My main workhorse – the laptop on which I will be doing the research, writing and photo/video editing – is a fantastic new notebook model that’s about to be launched in Singapore.

However, it’s still under embargo so I can’t name it as yet.

Stay tuned!

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