Posts Tagged ‘event forecast’

Event forecast: Canon launch on 23 July 2012

Sunday, July 22nd, 2012

Canon will be having a launch event tomorrow titled: “The Arrival of a New Milestone”. Many are speculating that Canon will finally be launching its first mirrorless interchangeable lens camera.

Update (23 July, 2012):

Okay, so I was both right and wrong. Canon has indeed launched its first mirrorless interchangeable lens camera – the EOS M. But it looks nowhere like the Hansa – it doesn’t even look retro.

1:1.4 scale model of the beautiful Hansa Canon.

1:1.4 scale model of the beautiful Hansa Canon.

But as a consolation, Canon did give each attendee a nice Hanso scale model (1:1.4).

To find out the details of the EOS M, check out the Livecast for the launch event here.

I’m purely speculating but I believe if Canon is launching an MIL camera, it will have a retro design inspired by the Hansa - Canon’s first commercial camera. Canon has been touting the camera as part of the camera’s 75th anniversary celebration.

I’m purely speculating but I believe if Canon is launching an MIL camera, it will have a retro design inspired by the Hansa – Canon’s first commercial camera. Canon has been touting the camera as part of the camera’s 75th anniversary celebration.

I received Canon’s invitation to tomorrow’s event some two weeks back.

It said simply, “Technological innovation has always formed the core of Canon’s pursuits. Come 23 July, Canon once again reaches a new milestone. On behalf of Canon Singapore, we cordially invite you to join us in this special occasion. ”

Stay tuned and check back tomorrow to find out.