Posts Tagged ‘Alpha’

New DSLR: Sony Alpha SLT-A99

Wednesday, September 12th, 2012

Sony’s new A-mount flagship 35mm full-frame camera debuts Dual AF System and pro-style video features.

The 24.3-megapixel Translucent Mirror camera will be available in the Asia Pacific from early November 2012.

As the eagerly awaited successor to the flagship full-frame A900 traditional DSLR, the new A99 is the first Translucent Mirror camera from Sony to feature a full-frame 35mm image sensor.

As the eagerly awaited successor to the flagship full-frame A900 traditional DSLR, the new A99 is the first Translucent Mirror camera from Sony to feature a full-frame 35mm image sensor.

As the eagerly awaited successor to the flagship full-frame A900 traditional DSLR, the new A99 is the first Translucent Mirror camera from Sony to feature a full-frame 35mm image sensor.

Sony Alpha 99
Megapixels 24.3 megapixels
Sensor Exmor CMOS (full-frame)
Image processing engine BIONZ
ISO 100-25,600 (Expanded: 50-25,600)
Burst mode 6 fps full res
LCD 3″, 1,229k dots, TFT Xtra Fine colour
Movie Full HD (1080/50p)
Size /mm 147 x 111 x 78
Weight 733 g
Price TBA

The full-frame sensor’s resolving power is enhanced by a newly developed separate multi-segment optical low-pass filter.

Bionic BIONZ

Assisted by an all-new front-end LSI, the BIONZ engine processes massive amounts of image signal data from the Exmor CMOS Sensor at very high speeds.

Together with a powerful new area-specific noise reduction (NR) algorithm, this achieves a 14-bit RAW output, rich gradation and low noise.

Saturation signal volume has been increased more than twofold. With its expanded receptor surface, its sensitivity is now 1.5 times more, while the random noise is cut by half compared to A900.

BIONZ engine on front-end LSI

BIONZ engine on front-end LSI

The expanded ISO range of 50-25,600 (equivalent to nine stops), is provided by the BIONZ image processor.

With a burst mode of up to 6 frames per second (fps) at full resolution, the A99 can shoot 10 fps in Tele-zoom high speed shooting mode.

Maintaining the focus

The 19-point AF system with 11 cross sensors is complemented by a multi-point focal plane phase-detection AF sensor. With 102 AF points, this additional AF sensor overlays the main image sensor.

24.3 MP full-frame Exmor CMOS sensor

24.3 MP full-frame Exmor CMOS sensor

This Dual AF System, unique to Translucent Mirror Technology, permits ultra-fast, accurate autofocusing that maintains tracking focus even if the subject leaves the 19-point AF frame.

The A99 also debuts a new AF-D continuous autofocus mode for moving subjects, coping effortlessly with subjects traversing the focal plane.

As a further focusing refinement, a new AF range control function allows users to set the distance range recognised by the AF system.

This smart feature significantly aids operability if you’re focusing on distant sports action through a nearby wire mesh fence.

Movie making

The A99 offers full-frame Full HD 50p/25p progressive video recording to meet AVCHD Version 2.0 specifications.

The optional XLR-K1M adaptor kit adds a high-quality mono shotgun mic and pro-standard XLR connections for dependable audio acquisition.

The optional XLR-K1M adaptor kit adds a high-quality mono shotgun mic and pro-standard XLR connections for dependable audio acquisition.

As introduced on the A77, Full-time Continuous AF Movie allows smooth, non-stop tracking of moving subjects.

Other movie-oriented enhancements include real-time Full HD video output via HDMI, and uninterrupted ‘dual-card’ recording using both of the camera’s media slots.

During movie shooting, a silent new multi-controller is easily accessible via a dial on the front of the camera body.

Multi-controller dial

During movie shooting, a silent new multi-controller is easily accessible via a dial on the front of the camera body.

This allows smooth, silent adjustment of exposure compensation, ISO sensitivity and metering method, shutter speed, aperture and audio record levels during Full HD video capture.

Shooting stamina is tripled by partnering the camera with the new VG-C99AM Vertical Grip that houses up to three batteries in total.

Magnesium alloy panels

Magnesium alloy panels

It’s even possible to exchange batteries ‘on the fly’ without interrupting movie recording.

In addition to an audio level display and adjustable audio record levels, there is now a headphone jack for accurate in-the-field monitoring.

Handling

The XGA OLED Tru-Finder (EVF) offers 100% frame coverage, even when shooting with a DT lens (APS-C) that’s optimised for cameras with an APS-C sensor.

Improved sensor characteristics

Improved sensor characteristics

Angle of view is converted automatically for image recording and display.

This viewfinder is completely compatible with the APS-C format and displays scenes using the entire finder screen.

Complementing the Tru-Finder, there’s also a three-way tiltable 1229k-dot (VGA equivalent) XtraFine LCD with WhiteMagic technology to boost screen brightness in outdoor conditions.

The A99 claims to be the world’s lightest 35mm full-frame interchangeable lens digital camera, thanks to Translucent Mirror Technology.

Weather-resistant seals

Weather-resistant seals

High-rigidity magnesium alloy panels contribute to an extremely tough yet light (733g without lens and battery) design.

Weather-resistant seals protect against dust and moisture, while controls and buttons are ruggedised.

The camera’s stamina and reliability is underlined by a redesigned shutter block that’s tested to approximately 200,000 release cycles.

The camera can also be operated via remote PC connection. Supported functions include switching between still/movie shooting, plus automatic transfer of still images from camera to PC for enhanced studio workflow.

Sony's Translucent Mirror Technology enables the Dual AF system with AF-D continuous autofocus mode.

Sony’s Translucent Mirror Technology enables the Dual AF system with AF-D continuous autofocus mode.

Technical specifications for the Sony Alpha SLT-A99 can be downloaded here and viewed below.

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COMEX 2012 promotions: Sony

Thursday, August 30th, 2012

Sony will be at COMEX 2012 at Suntec Singapore at Level 3 Concourse Booth 3005; and Level 4, Hall 4, Booth 8210.

Click to view or download Sony's promotional flyers for COMEX 2012.

Click to view or download Sony’s promotional flyers for COMEX 2012.

Sony will be offering COMEX 2012 promotions for its wide range of products – from handycams, compact cameras, Alpha DSLRs, NEX MIL cameras, digital photo frames, to VAIO notebooks and Walkman mobile entertainment devices.

Sony aims for 15% market share for interchangeable lens cameras

Wednesday, February 23rd, 2011
Sony wants to increase its market share from 11% of global SLR camera sales in 2009, to at least 15% market share by March 2011.

Sony aims to increase its market share for Interchangeable Lens Cameras

Sony may control about 15 percent of the global market for single-lens-reflex cameras by the end of March, Masashi Imamura, president of the Personal Imaging & Sound Business Group told Bloomberg in an interview in Tokyo yesterday.

Interchangeable lens cameras is the fastest growing segment of digital imaging devices last year. Sales of SLR cameras increased 30% in the past year, more than twice the 13% growth by compact cameras, according to the Camera & Imaging Products Association, a Tokyo-based industry group.

In a report from research company IDC in April last year, leading the race was Canon which sold 45% of the world’s SLR cameras, followed by Nikon which sold 34%. Sony was in third place, accounting for 11% of the 9.77 million units sold in 2009. In the previous four years that it has been in the segment, Sony has garnered about 10% of the market share.

It bought the high-end camera business of Konica Minolta Holdings in 2006 when Konica ended its 130-year-old camera business to focus on printers.

Sony, which also manufactures the Cyber-shot compact cameras, has been aggressively introducing new models in its pursuit to grab market share from the two leaders.

The maker of alpha-series DSLR cameras introduced its NEX cameras (NEX-3 and NEX-5) in June 2010. These cameras feature the large sensors of traditional DSLRs, do away with the use of the reflex mirror and optical viewfinder, while allowing the camera lens to be changeable.

Like the Micro Four Thirds mirrorless cameras from Olympus and Panasonic, the NEX cameras offer the image quality of traditional DSLRs, the flexibility of using different lens for different shooting situations, yet enjoy a reduced bulk.

Sony also launched a slew of new models in its existing Alpha line in September. These include the SLT A55 and A33, which replace the traditional reflex mirror between the lens and the sensor with a stationary translucent mirror. This also makes the camera smaller and improves the auto-focus performance of the camera.