Archive for the ‘Shavers’ Category

IFA GPC 2017 – Global Press Conference for IFA 2017

Saturday, April 22nd, 2017

The actual press conference for IFA 2017 in Berlin (1-6 September) will be held at 11am today in Lisbon, Portugal. Stay tuned for the excerpt and press release.

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Stay tuned for the outcome of the global press conference for IFA 2017 in this slot. I will update this posting once it’s out.

So IFA 2017 will see the emphasis put on Brands and focus placed on Innovation.

Dr. Christian Goke, CEO Messe Berlin leading the discussion panel during the Global Press Conference.

The press release will be appended below once I receive it.

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New arrival: Gillette Fusion ProShield shaving razor & blade

Friday, August 19th, 2016

With lubrication before and after the blades, Gillette’s latest razor shields skin against irritation from unconscious, multiple or unintentional re-strokes. Prices below.

The new Gillette Fusion ProShield razor promises to protect your face as you shave.

The new Gillette Fusion ProShield razor promises to protect your face as you shave.

Global shave care leader Gillette today revealed the Gillette Fusion ProShield.

According to a study by Gillette, most men take about 170 strokes while shaving.

However, many men shave on auto-pilot and can re-stroke up to 120 times during the shave, after the initial 50 strokes wipe away most of the shave gel, unintentionally causing irritation.

To combat this problem, the new Gillette ProShield features a new Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, to shield skin from irritation.

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