Event: Philips Wonder of You Showcase for Personal Health

Philips showcased a slew of personal grooming devices as part of its “Wonder of You” campaign to promote its roadmap for personal health.


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“At Philips, our mission is to improve people’s lives through meaningful innovation. We believe in personalised care by developing human-centric, adaptive health technology that meaningfully contributes to people’s unique health and well-being journey … Philips’ personalised solutions continue to empower people across the region to take a more proactive ownership of their preventive health and lifestyles, supporting their health for the long-term,” said Deeptha Khanna, Executive Vice President and Chief Business Leader, Philips Personal Health.

Royal Philips, a global leader in health technology, outlined its strategy in personal health and well-being to address Asia’s health challenges.

“Innovations like our recently introduced Sonicare 9900 Prestige adapt to each individual and are designed to help address people’s unique healthcare needs. This approach is especially relevant in Asia, where a growing population and a greater emphasis on health and well-being are re-shaping people’s health priorities,” said Deeptha Khanna, Executive Vice President and Chief Business Leader, Philips Personal Health.

Philips’ Personal Health innovation roadmap for 2022 and beyond emphasises on delivering personalised health solutions that enable healthier lifestyles.

The “Wonder of You” showcase by Philips included innovations in oral healthcare, beauty, male grooming, and mother & childcare.

The aim is to invite consumers in Asia to discover more about the wonder of their bodies and how health technologies can better partner them in achieving their best health.

The showcase included the following personal grooming products.

  • Philips Sonicare 9900 Prestige electric toothbrush (S$499)
  • Philips Sonicare Cordless Power Flosser 3000 (S$219)
  • Philips Hair Dryer Prestige (S$259)
  • Philips Straightener Prestige (S$259)
  • Philips Shaver S9000 Prestige (S$699)
  • Philips Avent Twin Electric Breast Pump (S$599)
  • Philips Avent Pregnancy+ App (free)

Inspiring better self-care and healthy living in Asia

Philips’ inaugural Healthy Living in Asia survey of 4,000 people in Singapore, Indonesia, South Korea, and Thailand, released around International Self-Care Day on July 24th, reveal a ‘wellness gap’ in the region, with potential for personal health technology to play a bigger role in preventive health.

Philips showcasing their personal care products to the media in Singapore.

Philips showcasing their personal care products to the media in Singapore.

Over 94% of respondents in Asia recognise the importance of preventive health, yet nearly half (45%) feel that they could do more than they currently do to keep themselves healthy.

“In the Asia Pacific region, we see that more consumers understand the importance of preventive health and now use personal health technology to actively monitor their health more than before the pandemic. Constant innovation is how we are responding timely to such health trends and help more consumers bridge the gap between tracking their health and taking steps to enhance their everyday well-being. Our personalised innovations inspire more consumer awareness on the interconnected nature of their health and the positive impact of early action,” said Muir Keir, Business Leader, Personal Health, Philips ASEAN Pacific.“

Nearly a third (30%) of respondents now use personal health technologies and devices to actively monitor their health more than they did before the pandemic.

Overall, people in Asia see the potential of personal health technology beyond how it is more commonly used today.

70% and 68% of respondents said they would like to use personal health technology and devices to track their general health and pre-existing diseases, respectively in the next three years. 66% of respondents agreed they would prefer a personal health technology device tailored to their individual needs.

53% listed the ability to customise a device to individual health goals as a key factor when considering the selection of a device, amongst other factors including data accuracy (70%), low cost (65%), health tracking parameters (60%) and durability (48%).

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