Posts Tagged ‘Roborock’

Interview: Joan Hu – Overseas Southeast Asia Director, Roborock

Monday, November 30th, 2020

Joan Hu, Overseas Southeast Asia Director at Roborock, shares her insights into Roborock’s success and decision to expand into Southeast Asia.

Joan Hu is the Overseas Southeast Asia Director at Roborock.

Joan Hu is the Overseas Southeast Asia Director at Roborock.

To get an idea of Roborock’s journey thus far and its plans for the future, I asked Joan Hu six questions.

Q1. Roborock recorded a strong growth in China since its introduction. What do you think contributed to this?

In the robot vacuum market back in 2014, most available products only focused on the basic needs that came with a vacuum – cleaning.

We saw an opportunity to fulfill needs and wants that consumers didn’t know they had yet.

Hence, we grew our R&D department with a team of engineers, scientists, manufacturing experts and designers – all vital to create products that truly fit our users’ lifestyle.

Q2. Any new vacuum launches this year?

We have just launched the Roborock S6 MaxV in early 2020.

This is an upgrade of our popular Roborock S6, with increased suction power of up to 2,500 Pa (compared to the previous 2000 Pa) to clean even the most stubborn of dusts, especially those on carpets.

It also comes with an electronic water tank instead of a mop attachment for increased convenience and weighs lighter at just 7 lbs.

The latest S6 MaxV that Roborock launched in early 2020.

The latest S6 MaxV that Roborock launched in early 2020.

Q3. 2020 isn’t the most economically stable year. What factors contributed to Roborock’s decision to expand its influence to SouthEast Asia?

While we admit it has been a challenging year across all markets, we see this as a great opportunity to introduce our high tech products to our Southeast Asian consumers.

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