StarHub has launched a consumer-engaging charitable campaign that has never before been seen in Singapore: the pledging of unused talktime, mobile data and SMS for the benefit of the less privileged.
Update (12 July, 2014):
Starting from today, StarHub post-paid customers can pledge their unused talktime, mobile data and SMS for the month of August 2014 to the 4G4Good campaign.
Simply SMS the messae “Opt-in” to 6904.
Representatives from StarHub, ISCOS, SAVH, MINDS, CPAS, SPD and AWWA launching StarHub’s 4G4Good campaigns.
In this unique and innovative campaign, StarHub Mobile post-paid customers will be able to pledge their unused talktime, mobile data and SMS.
“4G4Good is really about customer-driven philanthropy; StarHub is just the enabler. It is our altruistic customers who generously choose to pledge any unused talktime, mobile data and SMS in support of the beneficiaries. StarHub is extremely happy to be the first in Singapore to facilitate this kind of charitable campaign,” said Jeannie Ong, Chief Marketing Officer, StarHub.
StarHub then aims to donate the gift of mobile telecommunications to beneficiaries from AWWA, CPAS, ISCOS, SAVH and SPD.
4G4Good is available to all StarHub Mobile post-paid customers.
They can opt to pledge their unused talktime, mobile data and SMS for their August billing cycle by sending an SMS message “Opt-in” to 6904.
Customers can make their pledges between 12 July and 31 August 2014 and pledges from billing cycles ending in August 2014 will be consolidated.
Depending on the response from its post-paid customers, StarHub may decide to extend the pledging window for a longer period.
StarHub volunteer Teo Xueli teaching MINDS student Anisa Bte Adam to use her new smartphone.
StarHub will provide talktime, mobile data and SMS on a monthly basis to a number of individual beneficiaries from the five 4G4Good charitable organisations.