Archive for the ‘StarHub’ Category

Opening: Hubtricity – StarHub’s new innovation centre & converged operations cockpit

Sunday, March 19th, 2017

StarHub supports Singapore’s Smart Nation vision with the new 58,000 sq ft Hubtricity (创星之城) in within STT MediaHub in one-north. It went fully operational in December 2016.

“With Hubtricity, StarHub is investing in capabilities that will enable it to innovate and develop new digital products, services and solutions with partners across industries. Hubtricity will add to Singapore’s position as the Digital Capital of Asia and will create exciting jobs in Singapore in areas such as cyber security and social media analytics,” said Kiren Kumar, assistant managing director at EDB. Photo credit: Cassie Fong, StarHub.

“With Hubtricity, StarHub is investing in capabilities that will enable it to innovate and develop new digital products, services and solutions with partners across industries. Hubtricity will add to Singapore’s position as the Digital Capital of Asia and will create exciting jobs in Singapore in areas such as cyber security and social media analytics,” said Kiren Kumar, assistant managing director at EDB. Photo credit: Cassie Fong, StarHub.

The new facility acts as a foundation to accelerate service innovation and co-creation with partners and customers.

In so doing, StarHub hopes to transform Singapore into a vibrant and connected Smart Nation, enhancing people’s everyday lives, strengthening enterprise capabilities and deepening Singapore’s international connectivity.

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StarHub grows Singapore’s Cyber Security ecosystem with COE

Wednesday, May 18th, 2016

The telco collaborates with industry partners, academia and public-sector organisations to strengthen Singapore’s capabilities in cyber security. StarHub and the COE partners will jointly invest S$200 million over the next five years to support a sustainable cyber security ecosystem.

At the launch of the initiative (from left): Thien Kwee Eng, Economic Development Board assistant managing director; Tan Tong Hai, StarHub chief executive officer; S Iswaran, Minister for Trade and Industry (Industry); and  Professor Yitzhak Ben-Israel, StarHub's Cyber Security Centre of Excellence. Photo: StarHub.

At the launch of the initiative (from left): Thien Kwee Eng, Economic Development Board assistant managing director; Tan Tong Hai, StarHub chief executive officer; S Iswaran, Minister for Trade and Industry (Industry); and Professor Yitzhak Ben-Israel, StarHub’s Cyber Security Centre of Excellence. Photo: StarHub.

StarHub has announced plans to grow the local cyber security ecosystem at the launch of its Cyber Security Centre of Excellence (COE) where S Iswaran, Minister for Trade and Industry (Industry), was the Guest-of-Honour.

“Cyber security is a top national and commercial security priority for Singapore as our Smart Nation vision takes shape, touching many aspects of our personal and business lives. StarHub is proud to work with top-notch partners to bolster the cyber security sector, which is important for a sustainable digital economy,” said Tan Tong Hai, StarHub Chief Executive Officer.

The COE established by StarHub, is supported by the Economic Development Board (EDB).

It serves as a hub for the cyber security ecosystem, bringing together the best of brains and expertise to tackle cyber threats, which are among other serious risks affecting economies globally today.

Internationally renowned security expert Professor Yitzhak Ben-Israel has been appointed as the Advisor to the COE, and he provides strategic advice and recommendations to the body.

Professor Ben-Israel is a member of Singapore’s Research, Innovation and Enterprise Council as well as the International Advisory Panel for Singapore’s S$130 million National Cybersecurity Research and Development Programme which was launched in 2015.

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EZ-Link launches NFC transit SIM cards for contactless payments

Tuesday, March 29th, 2016

All three local telcos will sell the new NFC transit SIM cards. Supported handsets can be used to pay for MRT, LRT and bus rides; as well as at retail transactions.

EZ-Link introduces NFC transit SIM for contactless payments.

EZ-Link introduces NFC transit SIM for contactless payments.

The NFC transit SIM is a next generation, full-service NFC (near field communication) SIM which can be used for public transport, as well as at more than 30,000 ez-link acceptance points islandwide including shopping, retail, food & beverage and taxis payments.

“Transit is the ‘killer phone app’ Singapore consumers have been looking forward to, and we are pleased to be the first to offer customers the convenience of making payment with the one device that is always with them, their phone,” said P. Subramaniam, Chief Marketing Officer, M1.

Jointly developed by the Land Transport Authority (LTA), the Infocomm Development Authority (IDA) and EZ-Link, the NFC transit SIM will enable commuters to pay for public transit rides using just their NFC mobile phones.

M1 customers will be the first to enjoy contactless transit payments with their NFC transit SIM cards available at M1 Shops from today.

The NFC transit SIM card will cost S$37.45 (including GST).

As a launch promotion, the service activation fee of S$9.10 (including GST) will also be waived for customers signing up from tomorrow until 30 April 2016, while NFC transit SIM card stocks last.

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Promotion: StarHub introduces 3GB-for-$3 data top-up

Friday, March 11th, 2016

Customers who sign up for or renew their StarHub 4G plans, can enjoy the new 3GB data upsize at promotional monthly rate of only $3. Usual monthly rate of $6 will apply for customers who sign up from 1 April.

* Singtel fired the first shot in the data-upsize price war, followed by M1.

StarHub joins the data price war between the telcos.

StarHub joins the data price war between the telcos. Click to enlarge.

The table above is a summary of the various StarHub’s plan and how they can be enhanced by the 3GB-for-$3 promotion.

With the new offer, subscribers of StarHub’s “4G 3” plan can enjoy 6GB data bundle at a slightly increased monthly subscription rate of S$45.90.

Previously, a “4G 6” subscription plan would have set consumers back S$102.90 every month, although the plan does offer more local talktime and SMS.

StarHub will reach out to customers who signed up for one of these StarHub 4G plans on 10 March and offer them this data upsize option.

From tomorrow, customers can sign up for this offer at any of the 48 StarHub retail outlets across the island.

The promotional flyers for StarHub’s online sale are attached below.

StarHub Online Store exclusive: Sign up for any StarHub service online and stand a chance to win one of ten 55” Samsung Curved Televisions worth $3,199 each.

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Microsoft showcases Xbox One games in Singapore launch event

Monday, September 1st, 2014

Xbox held a showcase event at the School of the Arts with an exclusive behind-the-scenes look at the line-up of blockbuster games coming to Singapore.

Rennie Addabo, Xbox Director, Microsoft Greater Asia Region and Hanson Yap, Marketing Manager, Xbox Singapore at the Xbox One showcase event. Photo from Xbox Singapore.

Rennie Addabo, Xbox Director, Microsoft Greater Asia Region and Hanson Yap, Marketing Manager, Xbox Singapore at the Xbox One showcase event. Photo from Xbox Singapore.

The event featured international developers and publishers representing the breadth and depth of the Xbox One portfolio.

Titanfall is one of the games available on the Singapore debut of the Xbox One on 23 September 2014.

Titanfall is one of the games available on the Singapore debut of the Xbox One on 23 September 2014.

Come this holiday, gamers will be able to create on Xbox One Car Clubs of up to 1,000 members and race through a wide-open world featuring the stunning landscapes of Southern Europe in “Forza Horizon 2”.

Xbox One gamers will also be able to relive the complete story of a legendary hero in “Halo: The Master Chief Collection”; explore, scavenge and fight to survive in a world overrun by zombies in “Dead Rising 3”; join Ori, the last spirit guardian, as he discovers the mysteries of a dying forest in a beautiful coming-of-age story in “Ori and the Blind Forest”; and dive into the mayhem of Sunset City in “Sunset Overdrive”.

Also available on Xbox One this holiday season are highly anticipated blockbusters like “Assassin’s Creed: Unity”, “Call of Duty: Advanced Warfare”, and “EA SPORTS FIFA 15”.

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StarHub launches Crowdtivate with 12 curated projects

Tuesday, July 22nd, 2014

StarHub has also partnered with Indosat to promote innovative projects from Indonesia’s entrepreneurship community.

StarHub touts Crowdtivate as the world’s only telco-backed, rewards-based crowdfunding platform.  Crowdtivate was beta-launched back in April 2013.

StarHub touts Crowdtivate as the world’s only telco-backed, rewards-based crowdfunding platform. Crowdtivate was beta-launched back in April 2013.

Crowdtivate is now open to the public, with 12 Asia-based projects ranging from creative works and digital technology to assistive technology.

These will seek funding support worldwide in order to bring their entrepreneurial vision to life.

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Donate unused talktime, SMS & mobile data to StarHub 4G4Good

Wednesday, July 9th, 2014

StarHub has launched a consumer-engaging charitable campaign that has never before been seen in Singapore: the pledging of unused talktime, mobile data and SMS for the benefit of the less privileged.

Update (12 July, 2014):

Starting from today, StarHub post-paid customers can pledge their unused talktime, mobile data and SMS for the month of August 2014 to the 4G4Good campaign.

Simply SMS the messae “Opt-in” to 6904.

Representatives from StarHub, ISCOS, SAVH, MINDS, CPAS, SPD and AWWA launching StarHub's 4G4Good campaigns.

Representatives from StarHub, ISCOS, SAVH, MINDS, CPAS, SPD and AWWA launching StarHub’s 4G4Good campaigns.

In this unique and innovative campaign, StarHub Mobile post-paid customers will be able to pledge their unused talktime, mobile data and SMS.

“4G4Good is really about customer-driven philanthropy; StarHub is just the enabler. It is our altruistic customers who generously choose to pledge any unused talktime, mobile data and SMS in support of the beneficiaries. StarHub is extremely happy to be the first in Singapore to facilitate this kind of charitable campaign,” said Jeannie Ong, Chief Marketing Officer, StarHub.

StarHub then aims to donate the gift of mobile telecommunications to beneficiaries from AWWA, CPAS, ISCOS, SAVH and SPD.

4G4Good is available to all StarHub Mobile post-paid customers.

They can opt to pledge their unused talktime, mobile data and SMS for their August billing cycle by sending an SMS message “Opt-in” to 6904.

Customers can make their pledges between 12 July and 31 August 2014 and pledges from billing cycles ending in August 2014 will be consolidated.

Depending on the response from its post-paid customers, StarHub may decide to extend the pledging window for a longer period.

StarHub volunteer Teo Xueli teaching MINDS student Anisa Bte Adam to use her new smartphone.

StarHub volunteer Teo Xueli teaching MINDS student Anisa Bte Adam to use her new smartphone.

StarHub will provide talktime, mobile data and SMS on a monthly basis to a number of individual beneficiaries from the five 4G4Good charitable organisations.

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ZooMoo demo at Asian Festival of Children’s Content

Thursday, April 24th, 2014

Came across an interesting educational implementation that combines the interactivity of an tablet-based app with the big screen delivery of educational content to captivate pre-school children.

ZooMoo has been available on StarHub Channel 306 from 1 April 2014, and will be free for 6 weeks. The app is available completely free on App Store and Google Play.

ZooMoo has been available on StarHub Channel 306 from 1 April 2014, and will be free for 6 weeks. The app is available completely free on App Store and Google Play.

ZooMoo is an educational programme on StarHub Channel 306 that is “All about animals, all the time”.

Targeted at children aged three to six, the programme uses a combination of puppets, high-production animation, narrative techniques and wildlife footage developed in collaboration with Wildlife Reserves Singapore.

The channel is designed to help children explore the animal world in ways that are entertaining, interactive and enriching.

Extending the ZooMoo experience

The free ZooMoo App is an interactive companion to the ZooMoo channel.

It is a unique second screen learning application that allows children to explore a world of animals and a range of educational content.

A rich diversity of habitats for children to explore.

A rich diversity of habitats for children to explore.

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StarHub partners Samsung and NAGRA for new set-top boxes

Thursday, April 10th, 2014

The first of three to be rolled out – the Samsung HD Interactive set-top box will be available to all StarHub TV customers starting 15 April.

The new set-top box, developed by Samsung is sleeker and slimmer than the current design. The middleware that is powered by NAGRA, promises four times faster access to VOD titles, and a seamless channel surfing experience. In addition, a new search function allows users to search for their content effortlessly.

The new set-top box, developed by Samsung is sleeker and slimmer than the current design. The middleware that is powered by NAGRA, promises four times faster access to VOD titles, and a seamless channel surfing experience. In addition, a new search function allows users to search for their content effortlessly.

StarHub has announced a strategic partnership with Samsung Electronics and digital media technology company NAGRA for its line-up of next-generation set-top boxes.

“We are thrilled to partner with Samsung and NAGRA, both leaders in their respective fields, for our next-generation set-top boxes. We recognise that today, TV viewing goes beyond just a passive lean-back experience. Users now demand a more responsive and intuitive user experience when they search for content,” said Lin Shu Fen, Head of Entertainment & SmartLife, StarHub.

The two other set-top boxes will include an all-in-one box that enables features like multi-room recording and multi-screen capability, as well as one that is IPTV-enabled.

Sporting a sleeker and slimmer appearance, the Samsung HD Interactive set-top box incorporates NAGRA’s latest middleware technology to create a seamless and compelling user experience.

The enhanced middleware enables users to navigate easier on a revamped user interface which also promises up to four times faster access to Video On Demand titles – compared to the current models.

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StarHub i3 introduces online social launchpad Crowdtivate

Wednesday, April 9th, 2014

StarHub today announced the beta launch of Crowdtivate, a crowdfunding platform for entrepreneurs and artists to obtain financial contributions from supporters around the region via a funding system in return for specific rewards.

StarHub's Crowd-Funding Platform - Crowdtivate

Watch the YouTube video on StarHub’s Crowd-Funding Platform – Crowdtivate.

Tapping on this crowdfunding platform, participants are able to create awareness of or gather feedback on their ideas or works.

Crowdtivate is currently open to entrepreneurs and artists to propose projects for crowdfunding.

Interested parties can visit www.crowdtivate.com to request for an Invitation Code to enter the platform.

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