IFA Berlin 2022 (2-6 September) saw brands, retailers and the public return to the world’s top consumer and home electronics event in Germany.
Sustainability, Connectivity, and Smart Home solutions were the big themes at this year’s IFA Berlin 2022.
After a three-year break, and despite lockdowns and other restrictions that continue to affect parts of Asia, exhibitors took up more than 80% of floor space at the Messe Berlin fairgrounds, with brands keenly taking up the opportunity to finally reconnect face-to-face with retailers, media and the public.
“After the pandemic-related break, IFA made an impressive comeback with the most important trends for products and solutions in the fields of consumer electronics and home appliances as well as related industries, especially in the area of sustainability. It was once again the proven meeting place for industry and trade, trade visitors, the media and, of course, consumers,” said Dr. Sara Warneke, gfu’s Managing Director.
Overall attendance at IFA 2022 was strong as well, especially considering the ongoing travel restrictions in Asia.
Just over 161,000 people came to IFA Berlin during the five days of the show; compared to pre-pandemic years, industry professionals and trade visitors made up a higher proportion of all attendees.
Many exhibitors reported an unusually high number of business meetings taking place during the show.
Despite global challenges like ongoing supply chain disruption and inflationary pressures, the exhibitors at IFA 2022 recorded a huge order volume.
More details below from the press release.
