Archive for the ‘Interview’ Category

Tech Focus: Three Trends Shaping the Future of EDA

Wednesday, October 19th, 2022

Niels Faché from Keysight Technologies shares his insights on the key EDA trends impacting the pace of innovation, as more systems companies move to design their own chips and electronic products.

The electronic design automation (EDA) industry is experiencing strong financial growth and is making a vital contribution to the success of much larger semiconductor and electronic systems industries.

The electronic design automation (EDA) industry is experiencing strong financial growth and is making a vital contribution to the success of much larger semiconductor and electronic systems industries.

Trend 1: Domain-Specific Design

Electronic product design is moving toward domain-specific orientation. What impact does domain-specific design have on EDA tool developers and users?

Niels Faché:

It is not enough anymore for product developers to just consider the traditional specifications for a chip or board.

They must also now consider the context in which their products will be integrated and used.

Drivers of design for context in product development teams include increased system complexity, more demanding performance and cost requirement tradeoffs, and shorter development lifecycles.

To address these issues, EDA vendors and users are seeing closer collaboration in the ecosystem from developers of components (such as an RFIC), to a sub-system (such as a radar), and a system (such as an autonomous drive system) to address integration challenges and optimise performance.

Design-for-context raises several challenges and opportunities for EDA tool providers such as:

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Tech Focus: Electric Vehicles On the Road to Industry Adoption

Tuesday, September 13th, 2022

The advent of electric vehicles represents a seismic shift in thinking as well as operations. In this thought leadership opinion piece, Thomas Goetzl from Keysight Technologies shares his insights on how this introduces several challenges like pressure on the power grid and a need for sustainable and environmentally friendly material.

Automakers need to reimagine a decade-old industry to meet modern challenges.

Automakers need to reimagine a decade-old industry to meet modern challenges.

Over the next decade, many automakers plan to transform their fleets to electric power, with some announcing goals for fully electric lineups within five years.

Automakers are making products that meet evolving industry standards for safety, emissions testing, and energy efficiency.

The surge in electric vehicles comes with infrastructure, manufacturing, and regulatory challenges that will impact the automotive industry.

The surge in electric vehicles comes with infrastructure, manufacturing, and regulatory challenges that will impact the automotive industry.

They require Electric Powertrain and HEV/EV solutions that address safety, regulatory, and environmental issues.

This significant transformation represents a seismic shift in thinking as well as operations and introduces several challenges like pressure on the power grid and a need for sustainable, environmentally friendly material.

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Interview: Roborock’s Joan Hu Sets Course for APAC in H2 2022

Tuesday, June 28th, 2022

Joan Hu, Overseas Southeast Asia Director at Roborock, shares her plans for the company in APAC for the second half of this year.

Joan Hu is the Overseas Southeast Asia Director at Roborock.

Joan Hu is the Overseas Southeast Asia Director at Roborock.

To get a picture of Roborock’s strategy for APAC in H2 2022, I asked Joan Hu five questions.

Q1. Roborock has recorded a strong growth in China since its introduction. What do you think contributed to this?

In the robot vacuum market back in 2014, most available products only focused on the basic need that comes with a vacuum – cleaning.

We saw an opportunity to fulfill needs and wants that consumers didn’t know they had yet.

Hence, we grew our R&D department with a team of engineers, scientists, manufacturing experts and designers – all vital for creating products that truly fit our users’ lifestyle.

Q2. Any new vacuum launches this year?

We have just launched the Roborock S7 MaxV in early 2022.

This is an upgrade of our popular Roborock S7, with ReactiveAI 2.0 Obstacle Avoidance System.

The S7 MaxV recognizes objects in its path more accurately and adapts quickly to clean around them, regardless of lighting conditions.

It also features Roborock’s acclaimed VibraRise® technology, a combination of sonic mopping with an automatic mop lift designed to transition smoothly over contrasting surfaces, while delivering effective high-intensity scrubs to tackle surface dirt.

The Roborock Q7 Max robot vacuum cleaner and mop was launched in Singapore recently in April 2022.

The Roborock Q7 Max robot vacuum cleaner and mop was launched in Singapore recently in April 2022.

That’s not all, we also launched the Q7 Max – the latest lineup to our premium Q-series, a range of robot vacuums that combines proven features of our flagship S-Series, including LiDAR navigation, multi-level mapping and customizable app controls, making automated cleaning now an affordable luxury.

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