Posts Tagged ‘Berlin’

Event: IFA Berlin Makes a Successful Return After 3 Years

Tuesday, September 6th, 2022

IFA Berlin 2022 (2-6 September) saw brands, retailers and the public return to the world’s top consumer and home electronics event in Germany.

Sustainability, Connectivity, and Smart Home solutions were the big themes at this year’s IFA Berlin.

Sustainability, Connectivity, and Smart Home solutions were the big themes at this year’s IFA Berlin 2022.

After a three-year break, and despite lockdowns and other restrictions that continue to affect parts of Asia, exhibitors took up more than 80% of floor space at the Messe Berlin fairgrounds, with brands keenly taking up the opportunity to finally reconnect face-to-face with retailers, media and the public.

“After the pandemic-related break, IFA made an impressive comeback with the most important trends for products and solutions in the fields of consumer electronics and home appliances as well as related industries, especially in the area of sustainability. It was once again the proven meeting place for industry and trade, trade visitors, the media and, of course, consumers,” said Dr. Sara Warneke, gfu’s Managing Director.

Overall attendance at IFA 2022 was strong as well, especially considering the ongoing travel restrictions in Asia.

Just over 161,000 people came to IFA Berlin during the five days of the show; compared to pre-pandemic years, industry professionals and trade visitors made up a higher proportion of all attendees.

Many exhibitors reported an unusually high number of business meetings taking place during the show.

Despite global challenges like ongoing supply chain disruption and inflationary pressures, the exhibitors at IFA 2022 recorded a huge order volume.

More details below from the press release.

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IFA 2022: TCL Unveils Major Moves at IFA

Saturday, September 3rd, 2022

TV and consumer electronics maker, TCL, held a press conference at IFA Berlin 2022 (2-6 September, 2022) to announce its latest innovations. Here’s a quick summary.

TCL’s press conference and participation in IFA 2022 are based on a theme of “Inspire Greatness”.

TCL’s press conference and participation in IFA 2022 are based on a theme of “Inspire Greatness”.

Here are some news and big moves that TCL announced during the press conference at IFA Berlin 2022.

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Event forecast: IFA 2021 in Berlin from 3 – 7 September

Tuesday, February 9th, 2021

IFA this year will be from 3 – 7 September, 2021. The trade show for consumer tech and home electronics will be reprised in Berlin, Germany.

IFA 2021 will take place in Berlin, Germany from 3-7 September, 2021.

IFA 2021 will take place in Berlin, Germany from 3-7 September, 2021.

Despite the COVID-19 pandemic, IFA 2020 Special Edition (both onsite & online) attracted 145,900 visitors, 1,560 industry partners, 10,750 media representatives from 100 countries/territories.

Below is a list of industry partners that you can expect to see in this year’s IFA.

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Event: IFA 2020 Special Edition – Day 3 Closing

Saturday, September 5th, 2020

The third and final day of IFA 2020 Special Edition (3-5 September) in Berlin saw more industry participants presenting their press conferences to international media.

Dirk Koslowski, IFA Director at IFA 2020 Special Edition (3-5 September) in Berlin.

Dirk Koslowski, IFA Director at IFA 2020 Special Edition (3-5 September) in Berlin.

Here’s a sampling of what industry leaders shared on this final day of IFA 2020..

Madhav Sheth, realme Vice President, CEO of realme Europe and India enthused that “we have an extremely ambitious goal for Europe and it is not less than to be among the top five by the end of 2021. We believe that young Europeans will love our competitive products with cutting edge-technology, stylish designs and affordable prices.”

“The Satisfyer Connect App questions the status quo in the sexual wellness category and brings love to the next level,” shared Daniela Märklin, Chief Marketing Officer of Satisfyer.

Thomas Nedder, Neato Robotics CEO launched “the D8, D9 and D10 — its new premium line and a significant step forward for the consumer robot vacuum industry.”

Sven Buschmann, Head of Business Development from Tuya Germany introduced Tuya Smart and its IoT platform as well as some of their latest products.

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Event: IFA 2020 Special Edition – Day 2 Industry Press Conferences

Friday, September 4th, 2020

IFA 2020 Special Edition (3-5 September) is into its second day in Berlin press conferences by a slew of industry participants.

Day 2 of IFA 2020 Special Edition (3-5 September) in Berlin.

Day 2 of IFA 2020 Special Edition (3-5 September) in Berlin.

Here’s a sampling of what industry leaders shared today.

Dr. IP Park, President & CTO, LG Electronics shared that it has achieved a milestone in its developments in smart home living because “with this level of digital integration, we’re really beginning to build an evolving, connected and open eco-system of smart products and services that can deliver so much more than the sum of its parts – going above and beyond device-level thinking to unlock a whole new world of potential at the system-level.”

“We really need to make sure we understand the shocks to come in this market. What are we going to do to be vigilant to understand the next wave and how we might react and how we are going to put our teams in a position where they can make better decisions,” said Sean O’Neill, Chief Product Officer at GfK.

Matthias Ginthum, CMO BSH Hausgeräte envisaged that “we at BSH want to be the first company in our industry to neutralize the direct carbon dioxide emissions of all our locations worldwide.”

For Frederic Langin, Vice President of Sales and Marketing, TCL Europe; TCL’s mission is “to make life intelligent with innovative technology to make our customers’ lives easier and smarter.”

Looking forward, Yannick Fierling, CEO Haier revealed that “Haier will introduce new solutions – based on an ecosystem built from the Internet of Things – for turning the group vision of Smart Home and Smart Living into reality.”

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Event: IFA 2020 Special Edition – Day 1 Opening

Thursday, September 3rd, 2020

IFA, gfu and GfK opened the IFA 2020 Special Edition (3-5 September) in Berlin with a mix of the virtual and the real.

Opening day of IFA 2020 Special Edition (3-5 September) in Berlin.

Opening day of IFA 2020 Special Edition (3-5 September) in Berlin.

The successful opening of the IFA 2020 Special Edition has expressed the confidence of organisers gfu and GfK that the tech industry is ready to bounce back from the disruption and economic uncertainties of the pandemic.

“When it comes to doing business, nothing beats the personal connection. This is why having IFA 2020 as a real-life event is such an important sign. It is a symbol to show that together we can look beyond the pandemic and its consequences. There is a normal ahead, and now it is up to industry, retailers, media and consumers to build and shape the ‘normal’ that is going to emerge,” said Jens Heithecker, Executive Director IFA Berlin, highlighting the significance and symbolism of this year’s industry gathering in Berlin.

The IFA Global Press Conference was attended by international media who have traveled to Berlin and thousands others around the world who were following the event at the IFA Xtended Space, both live and on demand.

Qualcomm’s IFA 2020 presentation highlights the role of technology in a Covid-19 world, with its
President Cristiano Amon reprising an IFA keynote this year, giving a foretaste of what we’ll see going forward.

Walter Ji, President of Huawei Consumer BG, Europe also shared Huawei’s vision of the future and the company’s deep commitment to Europe.

LG Electronics will host a “Life’s Good from Home” theme at IFA 2020, where the company will explore new possibilities for enhancing home living which has become so crucial in recent unprecedented times.

As part of the IFA 2020 Special Edition, the exhibitors at “SHIFT Mobility meets IFA NEXT” will be presenting forward-looking innovations from mobility, consumer and home electronics.

More details below from the press release.

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IFA 2020: LG PuriCare Wearable Air Purifier for Personal Use

Saturday, August 29th, 2020

LG will introduce the PuriCare Wearable Air Purifier at IFA 2020 next week. The personal air purifier will be available starting in the fourth quarter in select markets.

LG’s PuriCare Wearable Air Purifier.

LG’s PuriCare Wearable Air Purifier.

LG PuriCare Wearable Air Purifier addresses the dilemma of homemade masks being of inconsistent quality and disposal masks being in short supply.

The PuriCare Wearable Air Purifier employs two H13 HEPA Filters similar to the HEPA filters used in the company’s home air purifier products.

Employing LG’s latest advancements in air purification, high-performance replaceable filters enable PuriCare Wearable to supply fresh, clean air indoor and out.

With its Dual Fans and patented Respiratory Sensor, LG’s wearable air purifier allows users to take in clean, filtered air while the Respiratory Sensor detects the cycle and volume of the wearer’s breath and adjusts the dual three-speed fans accordingly.

More details below from the press release.

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IFA 2020: IFA Reveals Programme for Global Press Conference

Sunday, August 2nd, 2020

Cristiano Amon, President of Qualcomm, will deliver the opening keynote for the IFA 2020 Special Edition on 3 September 2020.

During IFA 2020 GPC, global brands will unveil their latest products, news and services for the upcoming end-of-the-year shopping season.

During IFA 2020 GPC, global brands will unveil their latest products, news and services for the upcoming end-of-the-year shopping season. Click on image to enlarge.

This year, the IFA Global Press Conference (IFA GPC) will take place as part of the IFA 2020 Special Edition from 3 – 5 September in Berlin, Germany.

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IFA 2020: LG CTO Joins Press Conference in Berlin

Friday, July 17th, 2020

The global electronics brand from South Korea, LG, will take part in IFA 2020 Special Edition and focus on the consumer situation in times of the new normal.

At IFA 2020 Global Press Conference, international brands will present their latest innovations to international media representatives.

At IFA 2020 Global Press Conference, international brands will present their latest innovations to international media representatives.

At the IFA 2020 Global Press Conference, P. Park, CTO and Executive Vice President of LG Electronics, will examine the changes in consumer lifestyles and introduce new consumer values under the theme of ‘Life’s Good from Home’.

“LG addresses a highely timely topic. We are very much looking forward to LG’s presentation of its new ideas and products to the world public”, said Jens Heithecker, IFA Executive Director.

Park will discuss the recently rising importance of the home due to increased home office situations and online education.

LG plans to present unique consumer values as a consumer electronics company that encompasses both B2C and B2B aspects.

Event Forecast: IFA 2020 To Go Ahead In Berlin In September

Tuesday, May 19th, 2020

IFA 2020 gets the go-ahead for a three-day event – from 3 to 5 September – with a tight limit on the number of attendees.

Dr Christian Göke, CEO of Messe Berlin (left) with Jens Heithecker, the Executive Director of IFA Berlin at the IFA press conference that was live-streamed online.

Dr Christian Göke, CEO of Messe Berlin (left) with Jens Heithecker, the Executive Director of IFA Berlin at the IFA press conference that was live-streamed online.

Health and Safety will be top priorities as the Consumer Electronics and Home Appliances trade show proceeds with the annual physical exhibition in Berlin.

“Our IFA team really has pulled out the stops for this one. I’m incredibly proud of how they have tackled this challenge and come up with a solution for IFA 2020,” commented Dr Christian Göke, CEO of Messe Berlin.

Focused on IFA’s core functions, the IFA 2020 Special Edition aims to support brands, manufacturers, media and retailers to connect and celebrate innovation across consumer electronics and home appliances.

IFA will host four stand-alone events, with not more than 1,000 attendees for each event per day.

  1. IFA Global Press Conference for brands’ keynotes and press conferences
  2. IFA Global Markets sourcing show
  3. IFA NEXT meets IFA SHIFT Mobility innovation platform
  4. IFA Business, Retail and Meeting Lounges.

IFA 2020 will not be open to the public, but run as an invitation-only event.

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