Opinion: Reuben Verghese on meeting demands of the Connected Consumer

Reuben Verghese, Global Head of Multiscreen Solutions & Vice President of Asia at Accedo and BroadcastAsia2015 exhibitor and conference speaker shares his top technology predictions for the broadcasting industry. This guest blog was contributed by Verghese.

Reuben Verghese, Global Head of Multiscreen Solutions & Vice President of Asia at Accedo and BroadcastAsia2015 exhibitor and conference speaker.

Reuben Verghese, Global Head of Multiscreen Solutions & Vice President of Asia at Accedo and BroadcastAsia2015 exhibitor and conference speaker.

Asia Pacific has a unique broadcasting market dynamic that boasts a new generation of the Connected Consumer.

With fast growing economy and a lack of fixed infrastructure in the developing countries, mobility is crucial to many consumers and businesses in the region.

The broadcasting industry will impact enterprises as it adapts to the changing consumer preferences.

Below I share my views on four key trends set to transform the broadcasting industry in 2015.

1. Audience fragmentation

With the proliferation of smart connected display devices, there is a shift in the way consumers and enterprises consume and deliver video.

Consumers are increasingly reliant on their mobile devices for updates on world news, and for the latest in entertainment from a myriad of sources as opposed to traditional television.

The added convenience and accessibility have changed the consumption patterns of the Connected Consumer and henceforth, the broadcasting industry – spreading the audience reach across borders and across multiple platforms.

These new platforms present opportunities for new revenue streams, resulting in changes to business models.

2. Varying degrees of infrastructure

While the distribution and delivery of content has evolved over the years, one of the key challenges is in sustaining high quality services over multiple platforms and varying quality of network infrastructure.

More broadcasters are leveraging on the rising broadband speeds and technological infrastructure with the Internet as a platform to deliver their own video and content.

This ties in with the connected lifestyle that many consumers now enjoy and provides them with better and higher video streaming qualities.

The broadcasting industry is increasingly leveraging on cloud services which allows them to offer convenience to consumers.

Consumers can now use both local and international OTT services as opposed to traditional broadcast – creating both opportunities and challenges to broadcasters as they adapt their distribution methods.

3. Content partnership

There is growing content partnerships between telecommunications companies and content aggregators.

Consequently, broadcasters are able to tap into a wider global audience through the regionalisation of services via the Internet and video streaming mobile applications.

Local broadcasters are expanding their reach towards regional and global audiences via OTT services provided by a telecommunications company.

Broadcasters also partner with connected device manufacturers to maximise point of sale potential.

4. Data & Analytics

With digital video products in the hands of millions of users, there is now a huge amount of data being generated for broadcasters.

Analytics on this data now allow us to delve into the consumer psyche to unearth consumption patterns and behaviors for better insight, hence creating unique content offerings to help broadcasters stand out from competitors.

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