Posts Tagged ‘study’

LinkedIn Research: 9 minutes a day for a healthy, successful career

Tuesday, May 22nd, 2012

LinkedIn research reveals the majority of the Singaporean workforce over-estimate the time required per day to further their career.

Expert reveals that 9 minutes a day is all it takes to maintain a healthy, successful career.

Infographic of LinkedIn research conducted by IPSOS Mori and Catalyst

Infographic of LinkedIn research conducted by IPSOS Mori and Catalyst

Over 81% of Singaporean professionals believe that the ideal amount of time spent daily on progressing your career should be in excess of 30 minutes, according to the research.

“Fitting 9 minutes of career management into your daily schedule is all it takes without adding stress or pressure,” says Arruda, who partnered with LinkedIn to identify the optimum amount of time to spend daily on what he has termed ‘continuous career management’.The research was undertaken by IPSOS Mori and Catalyst and involved 3,200 working professionals worldwide, including 400 in Singapore.

World leading personal branding expert William Arruda instead presents a far more appealing and realistic time commitment.

He advocates that by spending just 9 minutes a day you’ll be able to maintain a healthy and successful career. Here are 9 activities that he suggests you can do during those 9 minutes.

“9 minutes is the optimum amount of time recommended, because it also gives you complete focus, and educators to psychologists agree that the ability to focus one’s attention on a task is crucial for the achievement of one’s goals,” Arruda elaborated.The public perception of 3.5+hrs per week is a stark contrast to Arruda’s recommendation of 45 minutes per week.

Other results reveal that – given an hour – 95% believe it’s more useful to spend time keeping in with the boss (making them tea) than spending time building their network or finessing their CV.

Here are some other results from the research:

  • Given an hour – 95% believe it’s more useful to spend time keeping in with the boss (making them tea) than spending time building their network or finessing their CV.
  • Men perceived as better networkers than women. 42% of the population think that men are better than women at networking, versus only 9% believing women were better.
  • Nine in 10 professionals agree that having a professional network of connections is crucial during economic uncertainty.

IPSOS MORI is part of the IPSOS Group, a leading market research company in the UK and Ireland.

Professionals deemed to be the most effective networkers:

46% Marketing
17% Sales
15% Bankers & Stockbrokers
1-2% Nurse, Teachers, Legal and Retail

In Singapore and Australia, the research was conducted by Australian research firm Catalyst Consultancy & Research.

The research asked 3,200 working professionals globally about their daily work habits, with markets being the UK, France, Germany, the Netherlands, Italy, Spain, Singapore and Australia.

The Disaster Recovery Survey 2012: Asia Pacific and Japan

Tuesday, May 8th, 2012

81% of businesses in the Asia Pacific and Japan might NOT be able to recover lost data and systems in the event of a disaster. New independent research sponsored by EMC points to outdated backup and recovery infrastructure.

EMC Research: "The Disaster Recovery Survey 2012: Asia Pacific and Japan"

The survey also found that 71% of all organizations had lost data or suffered systems downtime in the last 12 months.

These findings highlight the need for backup transformation from antiquated technologies that are not suited for today’s data growth or availability expectations.

A move to next-generation backup and recovery solutions ensure continued business operations in the event of a natural disaster, malicious activity or more routine and common disruptions to IT systems.

In fact, the research showed that the causes of systems downtime are often the commonplace disruptions to IT, such as hardware failure or data corruption, rather than natural disasters or other major incidents.

Other key findings are summarised below:

  • Hardware failure (60%), data corruption (49%) and loss of power (44%) were cited as the primary causes of data loss and downtime.
  • 42% of organizations cite loss of employee productivity as the most likely consequence of data loss and downtime.
  • 44% of organizations who store a backup copy offsite for disaster recovery still use tape for recovery, and 37% still use CD ROM (although 62% now use disk-based storage).
  • 83% of these organizations want to replace tape all together, highlighting the need for next generation backup and recovery.

Commissioned by EMC and conducted by independent research company Vanson Bourne, ‘The Disaster Recovery Survey 2012: Asia Pacific and Japan’ looks at the state of backup and disaster recovery in the region to understand how well companies are prepared for data loss and systems downtime.

For the full report, visit EMC’s website here.

Profile: William Arruda – personal branding expert

Sunday, May 6th, 2012

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is credited with turning the concept of personal branding into a global industry.

William Arruda, personal branding expert

William Arruda, personal branding expert

William Arruda is the founder and President of Reach, a global leading personal branding consultancy with representatives in 30 countries.

“Relationships require care and so building and maintaining them is a major component of successful career management. These days, we live in a highly connected and technology driven world, so building your online network on LinkedIn, is a critical career management skill,” says Arruda.One of the most sought-after speakers on career management and executive success, Arruda has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa.

His corporate clients include Adobe, BP, British Telecom, IBM, L’Oreal, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels. His private clients include some of the world’s most influential leaders.

As a thought-leader, Arruda is a spokesperson on personal branding and social media.

He has appeared on BBC TV, the Discovery Channel and Fox News Live and he has been featured in many publications, including Forbes, Strategies (France), Time Magazine, Veja (Brazil), the Wall Street Journal and the New York Times.

William is the author of the bestselling book, Career Distinction, and the upcoming book, Ditch. Dare. Do! He has lived in Boston, London and Paris and now calls New York City home.

Experian says you are overloaded by marketers

Thursday, May 3rd, 2012

An independent research conducted by Experian finds that Singapore consumers are suffering from information overload and no longer respond to blanket marketing.

44% of respondents from Singapore interact with only three or fewer brands.

An independent research conducted by Experian in Singapore.

An independent research conducted by Experian in Singapore.

This is the result of poorly targeted communications from multi-channel marketer.

In addition, 30% of participants said they now IGNORE the emails, direct mail and social media messages they receive from brands because of information overload.

78% of consumers cited that they are very SELECTIVE about what opt-ins, newsletters or updates they sign up for to ensure they are only receiving messages that are relevant to their particular interests.

SG consumers agree that a COMPANY’S WEBSITE is the most valuable source of information they use to look for information about a brand, with 91% stating that it is a relevant or very relevant source.

While 36% of consumers believe the ideal frequency of brand communications is once a month, a quarter of consumers (25%) did not have frequency preferences as long as the communication is RELEVANT.

Giveaways and incentives (65%) is the number one way for brands to engage the SG consumer. Any surprises here?!

The research also shows a clear DISCONNECT between the communications consumers want from brands and the way they are being targeted by marketers.

For example, although MARKETERS listed print media as one of the least important tools for connecting with consumers – 86% of CONSUMER respondents rated it as the second most valued communication medium.

BlackBerry OS vs iOS vs Windows Phone vs Android

Monday, April 16th, 2012

Trend Micro has released the results of its study on the four main mobile operating systems in a report titled “Enterprise Readiness of Consumer Mobile Platforms”.

The security firm found the BlackBerry 7 OS the most secure mobile operating system, followed by iOS 5, Windows Phone 7.5, and Android 2.3.

Summary chart from “Enterprise Readiness of Consumer Mobile Platforms” White Paper by Trend Micro.

Summary chart from “Enterprise Readiness of Consumer Mobile Platforms” White Paper by Trend Micro.

Android 2.3 was used in the study because it was the dominant installed/supplied version of Google’s mobile OS at the time of the research.

Below is an excerpt from the White Paper summarising the findings about the four mobile platforms.

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