Profile: William Arruda – personal branding expert

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is credited with turning the concept of personal branding into a global industry.

William Arruda, personal branding expert

William Arruda, personal branding expert

William Arruda is the founder and President of Reach, a global leading personal branding consultancy with representatives in 30 countries.

“Relationships require care and so building and maintaining them is a major component of successful career management. These days, we live in a highly connected and technology driven world, so building your online network on LinkedIn, is a critical career management skill,” says Arruda.One of the most sought-after speakers on career management and executive success, Arruda has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa.

His corporate clients include Adobe, BP, British Telecom, IBM, L’Oreal, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels. His private clients include some of the world’s most influential leaders.

As a thought-leader, Arruda is a spokesperson on personal branding and social media.

He has appeared on BBC TV, the Discovery Channel and Fox News Live and he has been featured in many publications, including Forbes, Strategies (France), Time Magazine, Veja (Brazil), the Wall Street Journal and the New York Times.

William is the author of the bestselling book, Career Distinction, and the upcoming book, Ditch. Dare. Do! He has lived in Boston, London and Paris and now calls New York City home.

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  1. […] leading personal branding expert William Arruda instead presents a far more appealing and realistic time […]

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