Ying Shao Wei – Chief Operating Officer, DataSpark – was one of the distinguished speakers in Strata + Hadoop World Singapore to helm a session attended by fellow data scientists and C-suite leaders as he shared his insights into the analysis of “mobility as a vital sign of people and the economy”.
To understand more about Big Data and where it is heading, I sat down with Ying to tap his insights into the trends and prospects of Big Data in this fast-paced sector.
Big Data is the buzz word in the world of Enterprise IT. However, to the man in the street, how does Big Data affect them in their daily lives?
Ying Shao Wei: There are significant ways in which Big Data is already benefiting the man in the street.
Big Data enables the huge amount of customer feedback – through online reviews and social media – to be processed so that companies have a better chance of responding to and acting quickly upon such feedback.
So with Big Data, customers are more likely to have their preferences addressed.
When you visit an e-commerce website, you will be provided more relevant recommended products and services, thanks to recommendation systems enabled by Big Data.
Because of Big Data, I am able to see and sense my surrounding environment with better clarity than ever before.
When I use online maps to navigate or plan for a journey, I am using Big Data to save tremendous time and effort in getting from one place to another.
With Big Data, mobile subscribers are also now getting better network experiences when they use their mobile broadband connections.