Belkin is a maker of network connectivity hardware, as well as accessories for consumer devices such as iPods and iPads.
Belkin makes wireless routers, iPod accessories, iPad cases and energy saving devices.
Belkin was founded in 1983 by Chet Pipkin and is headquartered in Playa Vista, Los Angeles, California, USA.
The rebranded Belkin logo.
The company rebranded itself with a change in corporate logo during CES 2012, and a refocus onto developing “People-Inspired Products”.
Founder Pipkin, now President and CEO of the company, initiated the rebranding.
“The new Belkin logo, also known as PIP for ‘People-Inspired Products’, is an image made of dots configured to create a universal symbol of a person. It symbolises Belkin’s commitment in enhancing technology experiences for people, inspired by people,” said Alan Sparks, Vice President of Belkin, Asia Pacific.To achieve the promise of delivering People-Inspired Products, Belkin will put the emphasis on listening to the voices of their customers and partners.
These voices are to be integral to the development of Belkin’s products in their effort to improve and anticipate the evolving needs in our daily lives.
In conjunction with the rebranding, Belkin also announced its range of new products.
A list of these products is included in the press release below.