Posts Tagged ‘consumers’

Tech focus: Key trends in POS systems for 2015 – Bikash Kumar

Friday, January 2nd, 2015

Shopping is a favourite past time in Singapore and at the heart of the vendor’s efficiency and the consumer’s experience is the Point Of Sale (POS) being used.

As we step into 2015, Bikash Kumar shares his thoughts on some of the key trends shaping the evolution of POS technology in 2015.

Mobile POS enables greater consumer interaction with the sales staff.

Mobile POS enables greater consumer interaction with the sales staff.

* This article is a guest post written by Bikash Kumar – MD, Integrated Retail Management Consulting Pte. Ltd. The opinions expressed are his own and do not represent that of tech4tea.com.

Bikash Kumar has a Bachelor of Business Studies (1988-91) from the College of Business Studies in the University of Delhi; and an MBA (1991-93) from the Faculty of Management Study from the same university.

Bikash Kumar has a Bachelor of Business Studies (1988-91) from the College of Business Studies in the University of Delhi; and an MBA (1991-93) from the Faculty of Management Study from the same university.

The Point of Sale (POS) system is where consumers pay for their purchases in a retail store.

Traditionally, the POS systems have been used to generate information on transactions within a retail outlet.

However, the POS technology has been improving significantly, allowing retail staff to deliver multiple operations, besides just scanning merchandise and generating bills.

According to Integrated Retail, a firm that specialises in designing, deploying and maintaining POS systems across the region, the POS systems are likely to see further enhancements in 2015.

Here are five key changes that we are likely to see.

  1. Morphing from Point of Sale to a Point of Service
  2. POS is increasingly mobile and it is lighter
  3. POS systems are becoming inter-connected
  4. POS system activities are traceable in real time
  5. POS is driving up productivity

Below are my thoughts on each of these key changes.

(more…)

Experian says you are overloaded by marketers

Thursday, May 3rd, 2012

An independent research conducted by Experian finds that Singapore consumers are suffering from information overload and no longer respond to blanket marketing.

44% of respondents from Singapore interact with only three or fewer brands.

An independent research conducted by Experian in Singapore.

An independent research conducted by Experian in Singapore.

This is the result of poorly targeted communications from multi-channel marketer.

In addition, 30% of participants said they now IGNORE the emails, direct mail and social media messages they receive from brands because of information overload.

78% of consumers cited that they are very SELECTIVE about what opt-ins, newsletters or updates they sign up for to ensure they are only receiving messages that are relevant to their particular interests.

SG consumers agree that a COMPANY’S WEBSITE is the most valuable source of information they use to look for information about a brand, with 91% stating that it is a relevant or very relevant source.

While 36% of consumers believe the ideal frequency of brand communications is once a month, a quarter of consumers (25%) did not have frequency preferences as long as the communication is RELEVANT.

Giveaways and incentives (65%) is the number one way for brands to engage the SG consumer. Any surprises here?!

The research also shows a clear DISCONNECT between the communications consumers want from brands and the way they are being targeted by marketers.

For example, although MARKETERS listed print media as one of the least important tools for connecting with consumers – 86% of CONSUMER respondents rated it as the second most valued communication medium.