IFA Global Press Conference 2018 is happening this weekend in Rome, Italy. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.
The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.
IFA this year will be from 31 August 1 to 5 September, 2018.
As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.
A day of walking and sightseeing in the ancient city of Rome to get the blood flowing in the veins after the long-haul flight from Singapore. Photo taken with Canon 5DX Mark IV fullframe DSLR.
IFA this year will be from 31 August – 5 September, 2018. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview cum global press conference for the media from 19-22 April.
This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).
IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.
IFA GPC 2017 outcomes
The IFA GPC 2017 last year resulted in 19.1 billion potential media impressions via TV reports, print reports and online articles.
During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings and pitch to the international media what their brands offer to consumers.
The actual press conference for IFA 2017 in Berlin (1-6 September) will be held at 11am today in Lisbon, Portugal. Stay tuned for the excerpt and press release.
The Sennheiser AMBEO Smart Headset features an integrated premium Apogee A/D Converter built into the remote control.
Sennheiser has designed the AMBEO Smart Headset to be an intuitive, compact and mobile binaural recording headset.
First showcased at the CES 2017, the AMBEO Smart Headset captures immersive 3D audio with the simplicity of a mobile device.
“With this new headset you can use your iOS device’s camera to record, experience and relive the same balance of three dimensional sound and 180° visual perspective that we as human beings are accustomed to in our perception of the world,” explains Dr. Andreas Sennheiser, co-CEO Sennheiser.
The binaural audio recordings created with the AMBEO Smart Headset offer a stunning 3D experience – placing the listener inside the soundscape and playing back the direction of sounds and natural spatial characteristics of a location.
To create this headset, Sennheiser partnered with Apogee, the manufacturer of professional audio device, and an industry leader of digital audio recording.
The AMBEO Smart Headset produces detailed and realistic recording via two omni-directional microphones integrated in the ear pieces that work alongside a premium A/D converter, mic preamp and SoftLimit from Apogee.
The two microphones capture the subtle differences in timing, volume and timbre that occur as sounds from different directions reach each ear.
The first day of the IFA GPC 2017 comprises a series of power briefs by industry leaders and analysts on the latest trends and products in consumer electronics and home appliances. Here is a rundown on what transpired in those proceedings.
Finally getting down to business. Looking forward to hearing what industry experts have to share about the trends and predictions in consumer electronics and home appliances.
There are altogether eight power briefings and one discussion panel.
As I attend these sessions, I will post a brief synopsis of each session on Instagram and consolidate all the synopses here. So stay tuned!
IFA GPC 2017 commences from 20-23 April so we spent most of today in the air, flying 8 hours from Singapore to Dubai in UAE; and another 8 hours onwards to Lisbon, Portugal; with a 6-hour transit in the Dubai International Airport.
IFA Global Press Conference 2017 is happening this weekend in Lisbon, Portugal. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.
The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.
IFA this year will be from 1-6 September, 2017.
As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.
IFA this year will be from 1-6 September, 2017. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview mini-show for the media from 20-23 April.
This year’s IFA GPC will be in Lisbon, Portugal (20-23 April, 2017). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).
IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.
IFA 2016 saw more than 1,800 exhibitors showing off their products to 238,000 visitors (including139,000 trade visitors) in 158,000 sqm of rented display area.
Every year, the organisers hold a global press conference (IFA GPC) in another European city (2016 was an exception, when the GPC was held in Hong Kong & Shenzhen).
One of the more impressive showcases at IFA this year was an OLED tunnel put up by LG, measuring 5m tall, 7.4m wide and 15m in length – and comprising 15m of OLED panels and 450 million pixels.
The awesome OLED tunnel provided a stunning and immersive viewing experience with deep black and vibrant colours.
A total of 216 separate 55-inch curved OLED signage displays were assembled to create the structure comprising 447,897,600 pixels – that’s nearly half a billion – to display a collection of breathtaking scenes including Iceland’s Aurora Borealis, underwater ecosystems and deep space footage.
A video titled “From Black to Black” was produced by LG to include footage that accentuate the lifelike colors and the ability to recreate the miniscule details of life which LG’s OLED technology delivers.
The footage includes the black ocean with effervescent jellyfish and the gentle movement of whales, as well as scenes from deep black space and the brilliant northern lights on a black sky.
In its main product launch for 2014 in Singapore, ASUS launched a slew of 12 new business, consumer and gaming products – including the Transformer Book T300 Chi, ROG G751 and ZenWatch.
The three hero products for today: ASUS Transformer Book T300Chi, ROG G751 and ZenWatch.
Many of the devices were first unveiled during IFA 2014 in early September, the highlight of which was the ZenWatch – the company’s first wearable device.
It will be available in Singapore for S$299 from end of 2014.
ASUS Eeebook X205
Another significant milestone is the unveiling of devices incorporating the latest Intel Core M processor, also unveiled during IFA 2014 – the Transformer Book T300 Chi is one of the earliest off the block to ship with the new chip.
The new Core M, which enables razor-thin, energy-efficient, fanless designs for 2-in-1 devices must have played a large part in making the Transformer Book T300 Chi the world’s slimmest 12.5-inch detachable 2-in-1 tablet.
