IFA this year will be from 1-6 September, 2017. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview mini-show for the media from 20-23 April.
IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.
IFA 2016 saw more than 1,800 exhibitors showing off their products to 238,000 visitors (including139,000 trade visitors) in 158,000 sqm of rented display area.
Every year, the organisers hold a global press conference (IFA GPC) in another European city (2016 was an exception, when the GPC was held in Hong Kong & Shenzhen).
During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings to more than 300 journalists from over 50 countries.
They will present their brands, highlights, and latest products either from booths during the product exhibition or through 20-minute short presentations (called power briefings).
The four-day networking event will be an opportunity for Interviews and personal background discussions with international journalists to provide a targeted, customised IFA pre-show coverage.
Industry representatives, analysts, and journalists will discuss trending topics together within the industry in panel forums.
Global brands participating in this year’s IFA GPC include Philips, Sennheiser and Leedarson.
Philips will showcase its digital health innovations; Sennheiser its virtual reality & 3D audio technology, while Leedarson will show off its voice controlled ceiling lighting.