Event forecast: IFA Global Press Conference 2017 in Lisbon, Portugal

IFA this year will be from 1-6 September, 2017. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview mini-show for the media from 20-23 April.

This year’s IFA GPC will be in Lisbon, Portugal (20-23 April, 2017). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).

This year’s IFA GPC will be in Lisbon, Portugal (20-23 April, 2017). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).

IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.

IFA 2016 saw more than 1,800 exhibitors showing off their products to 238,000 visitors (including139,000 trade visitors) in 158,000 sqm of rented display area.

Every year, the organisers hold a global press conference (IFA GPC) in another European city (2016 was an exception, when the GPC was held in Hong Kong & Shenzhen).

Philips at IFA GPC 2017

  • Liat Ben-Zur – Head of Connected Digital Propositions, Strategy & Innovation Royal Philips, Global.
  • Bernd Laudahn – Market Leader Personal Health Philips, DACH (Germany, Austria and Switzerland).
  • Kimberley Davidson – Communication Business Partner Health & Wellness, Global
  • Jeannine Kritsch – PR Manager Personal Health Philips, DACH (Germany, Austria and Switzerland).
  • Sebastian Lindemann – Head of Communication Philips, DACH (Germany, Austria and Switzerland).

During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings to more than 300 journalists from over 50 countries.

They will present their brands, highlights, and latest products either from booths during the product exhibition or through 20-minute short presentations (called power briefings).

Sennheiser at IFA GPC 2017

  • Dr. Andreas Sennheiser – Co-CEO.
  • Mareike Oer – Head of PR, Global.
  • Jacqueline Gusmag – Public Relations Manager, Global.

The four-day networking event will be an opportunity for Interviews and personal background discussions with international journalists to provide a targeted, customised IFA pre-show coverage.

Industry representatives, analysts, and journalists will discuss trending topics together within the industry in panel forums.

Leedarson at IFA GPC 2017

  • Disher Su – Business Development Manager, Global.
  • Charles Qu – Senior Business Development Manager, Global.

Global brands participating in this year’s IFA GPC include Philips, Sennheiser and Leedarson.

Philips will showcase its digital health innovations; Sennheiser its virtual reality & 3D audio technology, while Leedarson will show off its voice controlled ceiling lighting.

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One Response to “Event forecast: IFA Global Press Conference 2017 in Lisbon, Portugal”

  1. […] IFA Global Press Conference 2017 is happening this weekend in Lisbon, Portugal. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore. […]

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