Getty Images is deepening its commitment to immersive content with new virtual reality business to make available high quality VR and 360 content.
“With the launch of the Getty Images Virtual Reality Group, we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best imagery,” said Dawn Airey, Chief Executive Officer of Getty Images. Photo credit: Robert Cianflone/Getty Images.
Getty Images Virtual Reality Group is a new business dedicated to the creation and global distribution of virtual reality (VR) content.
“The technology is still in its infancy – as are the business models addressing how to use it – but we can expect to see VR become a leading tool for visual storytelling. It is anticipated that over 14 million consoles will sell this year alone (TrendForce), and we are only on the cusp of what will be a tectonic plate shift in VR,” said Dawn Airey, Chief Executive Officer of Getty Images.
The Getty Images Virtual Reality Group brings photographic and video technology together with Getty Images’ 21 years of experience in visual storytelling, to offer content for existing and future VR platforms.
The Group provides an offering of over 12,000 premium 360 images with new content added daily, as well as high res gigapixel content from key events and venues.
High quality VR production is also being offered through Getty Images Assignments.
Adapting to new image technologies, Getty images began building its collection of 360 and gigapixel imagery four years ago, pioneering the use of these techniques in its role as the Official Photographic Agency for the International Olympic Committee at the 2012 London Olympics.