Posts Tagged ‘Taobao’

CapitaLand Launches “Phygital” Concept Store NomadX at Plaza Singapura

Thursday, November 8th, 2018

Real estate company CapitaLand tries to capture online shopping revenue in its brick-and-mortar shopping mall by exploring the new “phygital” multi-label concept store, NomadX, that it launched today at Plaza Singapura.

 

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Launch of the NomadX “phygital” concept store in Plaza Singapura.

In its effort to recapture revenue that has been eroding from traditional brick-and-mortar shopping malls and lost to online shopping websites, the new concept store will attempt to channel back part of these revenue to the physical shops.

The 11,000-square-foot space debuts physical outlets of online retailers including Alibaba’s Taobao, Digital Fashion Week and Style Theory.

 

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11,000 sq ft of shopping space on 2 floors of Plaza Singapura.

NomadX is spread across two floors in Plaza Singapura, with an attractive frontage facing Orchard Road.

More details below from the press release.

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Alibaba launches 11.11 for Taobao & Tmall in Singapore

Thursday, November 1st, 2018

The Alibaba Group launched the 11.11 Singles Day global shopping festival in Singapore with more than RMB 10 billion in daily hongbao giveaways.

Alibaba launched its 11.11 global shopping festival in Singapore at its Alibaba Visitor Centre at AXA Tower.

Alibaba launched its 11.11 global shopping festival in Singapore at its Alibaba Visitor Centre at AXA Tower.

In the lead up to the actual day on Sunday 11 November, there will be shop coupons, merchant discounts and promos from local partners like Singtel, eatigo, , Kaodim, UOB and Maybank.

This year’s marquee shopping event also marks the 10th anniversary of the global shopping phenomenon, first conceptualised by Alibaba Group’s CEO Daniel Zhang.

 

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Lilian Wu, SEAsia’s Head of Marketing for Taobao Marketplace & Tmall speaking at Alibaba’s 11.11 launch in Singapore.

Held at Alibaba’s Singapore Visitor Centre – its first outside China – the launch also celebrates the Group’s new home in Singapore following its relocation to AXA Tower in the heart of the Central Business District.

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