Posts Tagged ‘malls’

CapitaLand Launches “Phygital” Concept Store NomadX at Plaza Singapura

Thursday, November 8th, 2018

Real estate company CapitaLand tries to capture online shopping revenue in its brick-and-mortar shopping mall by exploring the new “phygital” multi-label concept store, NomadX, that it launched today at Plaza Singapura.

 

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Launch of the NomadX “phygital” concept store in Plaza Singapura.

In its effort to recapture revenue that has been eroding from traditional brick-and-mortar shopping malls and lost to online shopping websites, the new concept store will attempt to channel back part of these revenue to the physical shops.

The 11,000-square-foot space debuts physical outlets of online retailers including Alibaba’s Taobao, Digital Fashion Week and Style Theory.

 

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11,000 sq ft of shopping space on 2 floors of Plaza Singapura.

NomadX is spread across two floors in Plaza Singapura, with an attractive frontage facing Orchard Road.

More details below from the press release.

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