Redmart Grocery Shopping Moves To Lazada from 15 March 2019

Lazada expands its supermarket portfolio by moving Redmart grocery shopping in Singapore into the Lazada app, effective from 15 March, 2019.

 

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James Chang, CEO of Lazada Singapore, answering media questions alongside Jing Yin, Co-President of Commercial for Lazada Group; and Roger Egan, Redmart co-founder/CEO who has been appointed Lazada Group Head of Supermarket.

Lazada acquired Redmart more than 2 yrs ago in 2016.

From 15 March, 2019, Singapore consumers will only be able to buy Redmart groceries from the Lazada app.

The Transition

RedMart customers will still be able to shop on the existing RedMart app and website until 14 March 2019, 11.59pm.

Thereafter, customers are encouraged to download the Lazada app to continue enjoying high-quality fresh and frozen food items and other daily necessities delivered to their doorstep, hassle-free.

James Chang, CEO of Lazada Singapore, at lo hei for Chinese New Year during the announcement of the Redmart migration to Lazada. (From Left): Angela Tiong (Edelman PR), Claudia Chong (Business Times), Rachel Chia (Business Insider), John Tan (tech4tea), James Chang (Lazada), Joel Chan (Lazada), Zoey Chong (CNET), Lee Zhengyi (Mediacorp Channel 8). Photo credit: James Chang.

James Chang, CEO of Lazada Singapore, at lo hei for Chinese New Year during the announcement of the Redmart migration to Lazada. (From Left): Angela Tiong (Edelman PR), Claudia Chong (Business Times), Rachel Chia (Business Insider), John Tan (tech4tea), James Chang (Lazada), Joel Chan (Lazada), Zoey Chong (CNET), Lee Zhengyi (Mediacorp Channel 8). Photo credit: James Chang.

Orders on the new RedMart on Lazada will continue to be fulfilled by RedMart in customers’ chosen two-hour delivery slot between 7 AM and 10 PM, seven days a week including public holidays, while orders with other Lazada sellers will be fulfilled separately.

The ecommerce company plans to grow its supermarket segment beyond Singapore to another of its 6 ASEAN locations around end 2019.

Details below from the press release.

Lazada ramps up supermarket plans in Southeast Asia

From March 15, RedMart moves onto Lazada platform Singapore shoppers will now enjoy the largest range of groceries and fresh produce on Lazada.

The first country to ignite the supermarket transformation is Singapore when homegrown online grocer RedMart, acquired by Lazada in 2016, moves onto the Lazada platform on March 15.

“Lazada’s new grocery push signifies its ambitions to unlock the vast potential in the online grocery shopping. We want to drive the evolution of grocery shopping in the region by combining our unparalleled assortment of products and superior logistics network to transform the way customers get their daily essentials and fresh produce. Most of us shop for groceries and other household items very frequently. This presents a unique opportunity for Lazada to be part of our daily lives,” said Jing Yin, co-president of Lazada Group.

This means that shoppers will be able to buy groceries and fresh produce along with Lazada’s other product categories on one single platform.

This will boost Lazada’s grocery and supermarket offering to more than 165,000 products, the largest assortment yet offered by any grocer in Singapore.

Elsewhere in the region, Lazada is looking to launch its grocery and supermarket business in at least one other city from the second half of 2019.

The new moves are aimed at catering to the soaring demand of supermarket shopping as consumers increasingly buy their groceries online.

The grocery market in Southeast Asia is expected to be worth USD309 billion by 2021, with shoppers filling their baskets online more than twice a month.

“This is a significant milestone for us. Together with RedMart, we have the best talents, operational infrastructure and an even bigger base of committed sellers and brands to create the best supermarket shopping experience for Singapore shoppers,” said James Chang, CEO of Lazada Singapore.

In Singapore, seven in 10 people who buy their groceries online already do so on RedMart.

In Singapore, RedMart will be moving to Lazada on 15 March 2019 (12.00am).

The new RedMart will feature similar design, tools and functions as the existing RedMart App and website.

Users can expect the same shopping experience – from browsing to the ordering process.

At the same time, they will also enjoy the ease and convenience of shopping on one single platform.

“RedMart’s move onto Lazada is just the first step in our ongoing journey to be a game changer in the online grocery market, and become the region’s most trusted supermarket and ecommerce platform as customers increasingly shop online,” said Roger Egan, Lazada Group Head of Supermarket.

This includes having the option of completing their transactions from other Lazada stores at one go and having more payment options, such as the Lazada Wallet.

Spearheading Lazada’s foray into the supermarket business in Southeast Asia is RedMart co-founder Roger Egan, who has been appointed Lazada Group Head of Supermarket.

As part of his regional role, Roger will oversee the expansion, launch and operations for Lazada’s supermarket business and delivery network across the region.

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