Tech bytes for tea?

Newstead Technologies has opened a new multi-brand IT concept store in Funan DigitaLife Mall today. “Digital Style” is organised into six thematic zones, based on the needs of the modern IT consumer.

This is in keeping with the times – since consumers today have different purchasing habits and approaches.
This is the first of a chain of such stores. Eventually, there will likely be four to five such stores geographically distributed around Singapore, according to Evelyn Chua, Business Development and Marketing Manager of Newstead Technologies.
The 2,647 square feet store is located at #03-32 of the mall and opens from 11 am to 8 pm from Tuesdays to Sundays, and 11 am to 7 pm on Mondays.

The six themes are Entertainment & Media, Gaming, Home Computing, Mobile Communications, Office & Professional, and Ultra Mobile & Business.

The focus is on allowing shoppers to try out, for themselves, different products in the themes they are interested in.

For instance, in the gaming kiosk, the whole spectrum of gaming related gadgets and peripherals – from consoles, laptops, speakers and controllers – are displayed, for shoppers to mix-and-match and plug-and-play the various components together at one-stop.

Across the various themes, products are featured from all the major brands, including Acer, Asus, BlackBerry, Dell, Fujitsu, HP, HTC, Lenovo, Logitech, Microsoft, Motorola, Panasonic, Samsung, Toshiba and others.

Apple related products are absent, so you’ll have to visit authorised Apple resellers, such as Nubox, which is also under Newstead Technologies.

I noticed that digital cameras and video cameras are not sold at the shop.

Update (24 February, 2012): Newstead Technologies has opened its second and bigger Digital Style store in Jurong Point. The next will be at The Star Vista towards the end of 2012.