An international analysis on the use of social networks by Experian shows that Singapore users spend the longest time on Facebook in August 2011, with an average of 38 minutes and 46 seconds spent per session.
| Country | Average time spent per session on Facebook in Aug 2011 |
|---|---|
| Singapore | 38 min 46 sec |
| New Zealand | 30 min 31 sec |
| Australia | 26 min 27 sec |
| UK | 25 min 33 sec |
| France | 21 min 53 sec |
| US | 20 min 46 sec |
| India | 20 min 21 sec |
| Brazil | 18 min 19 sec |
This is longer than the average time spent per session in countries such as UK, US and Australia.
Experian further reveals that Facebook has managed to sustain its popularity with Singapore Internet users despite the emergence of Google+ this year. The social networking site managed to increase share of visits by 0.39% between August 2010 and August 2011.
Singapore Internet users also showed more interest in YouTube, evidenced by a 3.24% increase in share of visits between August 2010 and August 2011.
