Archive for the ‘Android’ Category

Facebook to buy Instagram photo app for US$1 billion

Tuesday, April 10th, 2012

US$100 billion Facebook Inc has agreed to fork out US$1 billion in cash and stock to acquire the photo-sharing application for smartphones. The deal is expected to be completed this quarter.

Is Instagram worth one-hundredth of Facebook?

Is Instagram worth one-hundredth of Facebook?

Facebook is probably looking at attracting the users of mobile devices through its acquisition of Instagram – its biggest acquisition yet.

“Instagram, owned by San Francisco-based Burbn Inc, was valued at $500 million after raising about $60 million last week from investors,” Bloomberg was told.The idea is to attract the advertisers interested in reaching the mobile users.

Instagram started out as the top free photo-sharing app on Apple’s App Store with more than 30 million users.

Only last week, the company introduced the app for Android devices as well.

Instagram has only 13 employees so the offer works out to some US$76 million per employee, according to the Los Angeles Times.

“We need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently,” – Zuckerberg wrote on his Facebook fanpage.Instagram was launched in October 2010 by Kevin Systrom and Mike Krieger with a seed funding of about US$500,000.

It subsequently raised US$7 million in 2011, when it had 1.75 million users, according to Bloomberg.

California-based Facebook is the biggest social-networking service today and intends to raise US$5 billion in its initial public offering (IPO) – which is to date the biggest IPO for an Internet company, valuing it at US$100 billion.

Facebook’s CEO, Mark Zuckerberg, said it plans to let Instagram retain its independence, in an effort to reassure Instagram users and potential advertisers.

TODAY! HTC One X and HTC One V hit the shelves

Monday, April 2nd, 2012

The HTC One X (S$898 without contract) and HTC One V (S$398) are available in Singapore from today, after their launch last Friday.

Lennard Hoornik - President, HTC South Asia - waxes lyrical about the HTC One X.

Lennard Hoornik - President, HTC South Asia - waxes lyrical about the HTC One X.

“One of the key objectives for the HTC One series, was to enable the user to remember their best moments in life easily, whether it be capturing a photo or listening to a song, so it was crucial for us to improve these emotional experiences with an amazing camera and authentic sound experience,” said Lennard Hoornik.I had the chance to speak with Lennard Hoornik during the launch of the HTC One series of smartphones last Friday at Marina Bay Sands.

Lennard Hoornik is the President of HTC South Asia.

On the impending retirement of HTCSense.com’s cloud backup services, Hoornik pointed out that – with the Android’s in-built synching functionalities through Google, coupled with Dropbox integration with the HTC One smartphones – there was no need to replicate the services.

The HTC One X

I was also given a demo by Darren Sng of how the Media Link enabled the content and media of the HTC One X to be “thrown” onto an HDTV in the living room – so that others could view videos on the phone or view web sites accessed by the smartphone.

The Senior Director of Asia Product Marketing at HTC also described how the HTC Car app makes it easy for the driver to control and play music from the HTC One X on the car’s sound system.

A HTC Car Stereo Clip that is plugged into the auxillary socket of the car stereo allows wireless reception of music from the HTC One X, while large icons on the smartphone’s screen make it easier for the driver to take calls and play music.

Both the Media Link and the Car Stereo Clip are sold separately.

Below are the key specifications of the HTC One X and HTC One V.

HTC One X HTC One V
OS Android 4.0(ICS) with HTC Sense 4
Display 4.7″, 1280 x 720 3.7″, 480 x 800
CPU NVIDIA Tegra 3 Quad-core, 1.5GHz 1GHz
Memory 32GB 4GB
Dropbox 25GB – free for 2 years
Size 134.36 x 69.9 x 8.9 mm 120.3 x 59.7 x 9.24 mm
Weight
(with Bty)
130g 115g
Sound Beats Audio
Connectivity
  • Wi-Fi
  • Bluetooth 4.0
  • micro-USB port
  • 3.5MM stereo audio jack
  • DLNA
  • Wi-Fi
  • Bluetooth 4.0
  • micro-USB port
  • 3.5MM stereo audio jack
  • microSD card slot
Camera
  • 8 megapixel
  • f2.0, 28mm lens
  • Autofocus + flash
  • 1080p HD video recording
  • 1.3 MP front camera
  • 5 megapixel
  • f2.0, 28mm lens
  • Autofocus + flash
  • 720p HD video recording
Battery 1800mAh 1500mAh
Talk time
  • Up to 800min (WCDMA)
  • Up to 1020min (GSM)
  • Up to 500min (WCDMA)
  • Up to 540min (GSM)
Standby Time
  • Up to 525hr (WCDMA)
  • Up to 545hr (GSM)
  • Up to 617hr (WCDMA)
  • Up to 533hr (GSM)

New Android smartphones: HTC One X and HTC One V

Friday, March 30th, 2012

HTC has launched its One series of smartphones in Singapore. The HTC One X (S$898 without contract) and HTC One V (S$398) will be available in Singapore and the countries around the world from next Monday, 2 April 2012.

The HTC One X handset is available in Polar White and Glamour Grey, while the HTC One V comes in the colour of Jupiter Rock.

The HTC One X handset is available in Polar White and Glamour Grey, while the HTC One V comes in the colour of Jupiter Rock.

At the media launch in Marina Bay Sands Hall A today, HTC showed off the new Android 4.0 (ICS, with HTC Sense 4) smartphones, which boast a superb camera, Beats Audio and greater connectivity.

The HTC One X has a 4.7-inch, 720p HD screen made of Corning Gorilla Glass, while the One V has a 3.7-inch, 480×800 WVGA screen.

The key tech specs can be found here.

Authentic Sound

Beats By Dr. Dre Audio is integrated into the HTC One smartphones for all sound experiences from listening to music to watching YouTube videos or playing games.

HTC’s included Sync Manager software, available in Windows and Mac versions, makes it a breeze to transfer songs, artists and playlists from your music library, whether it is iTunes or Windows Media Player. The syncing can take place wirelessly as well.

Camera
Side views of the HTC One X and V.

HTC One X and HTC One V

With fast autofocus in 0.2 seconds, the camera can take a snapshot in 0.7 seconds.

Simply hold down the shutter button to take up to 99 consecutive shots at 4 frames per second on the HTC One X (HTC One V takes 2 fps to 99 shots).

An f/2.0 lens allows the HTC One X to take pictures in low-light, while HDR technology enables photos in harsh lighting conditions to turn out well.

While shooting HD video, simply press the shutter button to capture a high-resolution still photo without disrupting the video recording. The same can be done while viewing a previously recorded video.

HTC One X will also be available in select 4G LTE markets with a LTE-enabled Qualcomm Snapdragon S4 processor with up to 1.5GHz dual-core CPU’s.

HTC One X will also be available in select 4G LTE markets with a LTE-enabled Qualcomm Snapdragon S4 processor with a 1.5GHz dual-core CPU.

Dropbox integration

To save recorded photos and videos, or any other documents, Dropbox has been integrated with HTC Sense 4 in the HTC One, whose users get 25 gigabytes of free Dropbox space for two years.

Dropbox cloud storage, together with the cloud synchronisation provided by Google via the Android OS has resulted in the recent retirement of HTCsense.com cloud backup services.

Personal entertainment hub

Apart from using the smartphone to make calls, take and view photos or video, enjoy music, surf the web, and play games; HTC is trying to extend the consumption of HTC’s content and media beyond just the smartphone’s screen.

I can see that HTC is positioning the One X as the hub of the modern consumer’s digital lifestyle.

HTC Media Link

If you’re in the living room, you can “throw” the display on your smartphone onto your HDTV with an upward swipe on the smartphone’s screen using three fingers – as long as there is a Wi-Fi network in the vicinity and your TV has an HDMI input which is connected to the HTC Media Link.

The HTC One X is a highly desirable smartphone in a chic package.

The HTC One X is a highly desirable smartphone in a chic package.

The Media Link is a black box the size of a name card box that has a USB power socket and an HDMI socket.The mirrored display is transmitted over the Wi-Fi network to the Media Link. The TV doesn’t have to be DNLA enabled – all it needs is an HDMI input.

For watching movies, the video can be viewed while the smartphone itself is used for other purposes.

HTC Car Stereo Clip

And if you’re in the car, the music or call audio can be channeled into the car’s speakers. Simply plug the HTC Car Stereo Clip into the car stereo’s auxiliary socket. The Car Stereo Clip receives the sound signals from smartphone and pumps it into the car’s sound system.

With a phone holder that can be attached to the windscreen (via a suction attachment), the smartphone can be put into “car” mode.

Only the essential functionalities typically needed in the car are displayed on the smartphone screen, such as Calls, Music, and navigation – with big icons to make it easier to control while driving.

The Media Link, Car Stereo Clip and the car kit are sold separately.

New Android smartphones: Sony Xperia S, P, U, and sola

Tuesday, March 20th, 2012

Sony has showcased its latest NXT series of Xperia smartphones in Singapore. All are on Android 2.3 (Gingerbread) at launch but will be upgraded to Android 4.0 (Ice Cream Sandwich) in the second quarter of 2012.

Update: Price & Availability here.

Sony Xperia U - stylish, compact but powerful.

Sony Xperia U - stylish, compact but powerful.

The Xperia S is already available (S$898 without contract) while the Xperia P, U and sola will be available in Q2 of 2012.

Sony Xperia S - avail now at S$898 without contract.

Sony Xperia S - avail now at S$898 without contract.

The Xperia S was first unveiled during CES 2012 as the first smartphone in the new Xperia NXT series after Sony bought over Ericsson’s 50% stake in the former Sony-Ericsson joint venture.

The slew of Xperia smartphones will be able to share content with other electronics devices from Sony – such as tablets, notebooks and smart TVs.

Sony is hoping the ability to leverage Sony’s extensive range of IT and lifestyle devices will be a selling point to attract consumers to the Xperia smartphones sold by the wholly owned Sony Mobile Communications (former Sony Ericsson).

Here are the key characteristic of each model:

  • Xperia S offers a HD experience boasting a brilliant screen for superior viewing.
  • Xperia P delivers outstanding screen brightness using Sony “WhiteMagic” display technology.
  • Xperia U packs powerful Sony entertainment in a stylish and compact design.
  • Xperia sola allows easy access to apps and quick launch of actions with NFC and Xperia SmartTags.
Sony Xperia P - brighter display with "WhiteMagic".

Sony Xperia P - brighter display with "WhiteMagic".

All the Xperia NXT smartphones are designed with an interesting “transparent element” encircling the base of the phone which illuminates when receiving calls, texts and notifications.

The colour of the element is based on whatever is displayed on the screen so that the entire colour scheme is always in harmony.

Paul Mah, a friend who blogs with CIO.com initially thought the colour was based on the mood of the caller. Now that would be something innovative! Stay away when the phone is glowing red.

A new album, video player and music player will deliver compelling entertainment experiences and the new UI design also allows consumers to access their favourite application direct from the lock-screen.

Xperia SmartTags – Switch your smartphone settings with a single Swipe
`Sony Xperia sola

Sony Xperia sola

The Xperia S, Xperia P and the Xperia sola are NFC enabled.

The Xperia S and Xperia P and come with two NFC Xperia SmartTags in the box, while the Xperia sola comes with four.

Simply swipe the phones on a SmartTag and the pre-configured profile will be launched automatically.

These profiles can be easily personalised to reflect any taste, designed to save consumers’ time and make their lives easier.

Below are the key features for each of the models.

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New Android smartphone: LG Optimus Vu:

Tuesday, February 21st, 2012

LG has unveiled the unique 4:3 ratio, 5-inch, LTE smartphone in anticipation of MWC 2012. It will be introduced in Korea in March and launched in Singapore in the last quarter of 2012.

Update (20 August, 2012):

The Optimus Vu: will have the 4-PLUS-1 NVIDIA Tegra 3 Quad-Core processor  and Android 4.0 (ICS) OS when the 5-inch smartphone heads out of Korea and Japan to make its global debut in September.

Optimus Vu: LTE Android smartphone from LG has a 5-inch IPS display and 4:3 ratio.

Optimus Vu: LTE Android smartphone from LG has a 5-inch IPS display and 4:3 ratio.

The LG Optimus Vu: has an 5-inch IPS display, and offers a unique combination of tablet-like viewing with smartphone portability, similar to the Samsung Note.

Running on a powerful 1.5GHz dual-core processor, 32GB internal memory and a large 2,080 mAh battery, the Optimus Vu: is suited for consuming multimedia on the go.

The large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, Internet and multimedia contents easier and more comfortable.

The 4:3 aspect ratio is optimized for viewing to grasp more at a glance and note taking to increase productivity in everyday life.

“The Optimus Vu: was designed to maximize what customers could do with a smartphone … by offering an optimal 4:3 ratio viewing experience, 5-inch display combined with superfast LTE technology,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company.The IPS display boasts natural color which can be viewed even under bright sunlight.

Its unique built-in QuickClip hotkey allows users to conveniently capture screenshots and memos with a single push.

Jotting notes is also possible with a finger or with the dedicated Rubberdium pen.

Polaris Office is included to enable opening of documents, spreadsheets or presentations while on the road.

The LG Optimus Vu: measures 139.6 x 90.4 x 8.5 mm.

The LG Optimus Vu: measures 139.6 x 90.4 x 8.5 mm.

At only 8.5mm, the Optimus Vu: is the slimmest among all LTE phones currently on the market.

Despite the large 2,080mAh battery, LG’s exclusive floating mass technology makes the Optimus Vu: appear slimmer than its actual dimensions.

In addition to HDMI (High Definition Multimedia Interface) and DLNA (Digital Living Network Alliance), Optimus Vu: comes with 32GB memory and an 8-megapixel camera.

While it will initially launch running Android 2.3 Gingerbread, an update to Android 4.0 Ice Cream Sandwich is in the works.

Additional information on the unique Optimus Vu: can be found at the LG Stand in Hall 8 at the Mobile World Congress (MWC 2012) in Barcelona, Spain, from February 27 to March 1.

Coral Pink Samsung GALAXY S II coming to Singapore

Saturday, February 11th, 2012

The Coral Pink version of the Samsung GALAXY S II smartphone will be available in Singapore on 18 February 2012, at S$888 (incl. GST, excl. line contract).

Coral Pink Samsung GALAXY S II Android smartphone will be available in Singapore from 18 February at S$888.

Coral Pink Samsung GALAXY S II Android smartphone will be available in Singapore from 18 February at S$888.

Also, the GALAXY Nexus (S$948, Black and White) and GALAXY Tab 7.7 (S$898) are available in Singapore from today. All prices include GST but exclude line contract.

CES 2012 roundup: Sony gadgets for 2012

Saturday, January 14th, 2012

Here is a round-up of Sony’s electronic gadgets for 2012, as released during the Consumer Electronics Show (CES) 2012 in Nevada, Las Vegas, USA.

Sony's line-up for 2012 as announced during CES 2012.

Sony's line-up for 2012 as announced during CES 2012.

The CES is a chance for consumers to get a glimpse of the gadgets lining up to hit the market in the near to mid-term future.

Sony’s line-up for 2012 includes the new Handycam range; the Cyber-shot W-Series and S-Series; the NWZ-Z1000 series (Sony’s first ever Walkman powered by Android); and a new line-up of BRAVIA  televisions.

Here’s a list of these new products.

Handycam

Sony HDR-PJ760VE Full HD Flash Memory camcorder

Sony HDR-PJ760VE Full HD Flash Memory camcorder
  1. HDR-TD20VE Double Full HD 3D Flash Memory camcorder
  2. HDR-PJ760VE Full HD Flash Memory camcorder

New camcorder accessories

  • RDP-CA1 Portable Speaker
  • HVL-LE1 Battery Video Light
  • VCT-MP1 ‘Multipod’
  • 22MB/s SDHC Class 10 media cards
  • World’s first Balanced Optical SteadyShot for even more stable images while walking/zooming (HDR-PJ760VE)
  • Increased built-in projector models led by the HDR-PJ760VE capable of displaying 100-inch screen size (diagonal)
  • The world’s smallest and lightest 3D Handycam® (HDR-TD20VE)
  • Clearer dialogue with Auto Wind Noise Reduction and Closer Voice (both models)
  • By Pixel Super Resolution processing for high-resolution still images and Extended Zoom (both models

Cyber-shot

Cyber-shot compact digital cameras

Cyber-shot compact digital cameras
1. W-Series

  • W670
  • W650
  • W630
  • W620
  • W610

2. S-Series

  • S5000
  • All-round images with new 360 Sweep Panorama
  • SteadyShot image stabilisation for clearer handheld shots
  • Intelligent Auto mode recognises up to 33 scene settings for great results automatically
  • Picture Effect modes for easy in-camera effects

Walkman

Sony Walkman NWZ-Z1000 series

Sony Walkman NWZ-Z1000 series
NWZ-Z1000 series
  • First ever Walkman® powered by Android™
  • Unique ergonomic body design
  • Features the new S-Master MX digital amplifier which greatly reduces noise and distortion level in your music
  • A new distinctive W.BUTTON allows one to launch the unique W.Control app; allowing one to explore their music collection in an intuitive manner
  • Available in 8GB, 16GB and 32GB capacities

BRAVIA

Sony BRAVIA TV

SonyBRAVIA EX650-series LED LCD HDTV
  1. HX855-series LED LCD HDTV with 3D
  2. HX750-series LED LCD HDTV with 3D
  3. EX650-series LED LCD HDTV
  • Two distinct series –the flagship HX and the mid-level EX
  • Brilliant Full HD (1080p) picture quality with Dynamic Edge LED backlight
  • Picture qualities further enhanced with Sony’s X-Reality PRO and X-Reality digital video processors
  • They are Skype™ embedded, where users can enjoy free widescreen Skype-to-Skype video calls. Users can also make voice calls while simultaneously watching TV.
  • Sony’s HX855 carries forward Sony’s distinctive Monolithic design incorporating Gorilla® Glass by Corning®, allowing for thinner, lighter and stronger screen material.
  • Complete with X-Reality PRO and Motionflow XR 960, the HX850 is a fully Internet-connected television with built-in 3D, delivering a premium viewing experience when on, and a stunning addition to home décor even when off.

Huawei unveils world’s slimmest smartphone

Thursday, January 12th, 2012

The Huawei Ascend P1 S is the slimmest smartphone in the world in the 4.3” smartphone class, measuring just 6.68mm at its slimmest point; while the Huawei Ascend P1 measures at 7.69mm thin.

The Huawei Ascend P1 and Huawei Ascend P1 S was announced during CES 2012.

The Huawei Ascend P1 and Huawei Ascend P1 S was announced during CES 2012.

Huawei announced the Huawei Ascend P1 and Huawei Ascend P1 S at CES 2012.

With the Ascend series of smartphones, Huawei promises fast multi-tasking, video replay and gaming experience for consumers

Ascend P1 S, the world's slimmest smartphone from Huawei, measuring just 6.68mm at the slimmest.

Ascend P1 S, the world's slimmest smartphone from Huawei, measuring just 6.68mm at the slimmest.

The smartphones in the series will boast SUPER AMOLED screen with Corning Gorilla Glass and will ship with Android 4.0 upon availability.

They will be powered with a dual core 1.5GHz Texas Instrument OMAP 4460 Cortext-A9 processor, 1GB RAM and 4GB ROM.

Both will be equipped with an 8-megapixel  BSI rear-facing and a 1.3-megapixel front-facing camera, with the ability to capture 1080p HD videos.

The camera comes with dual flash LED and HDR effect optimization.

The Huaweil Ascend P1 and Ascend P1 S have the same tech specs except for the thickness and battery rating.

The Huawei Ascend P1 has a 1670mAh battery while the Huawei Ascend P1 S features a whopping 1800mAh battery.

Both smartphones utilise a PPVD back cover coating that evenly distributes heat, and sport a strong metallic, three-dimensional design with a delicate texture.

Huawei Ascend series: three colours to choose from.

Huawei Ascend series: three colours to choose from.

The Ascend P1/P1 S is available in metallic black, ceramic white and cherry-blossom pink with more colors to come.

The Huawei Ascend P1/P1 S will be available in Europe, Asia-Pacific, North America, Australia, Middle East, and China from April 2012.

Here are the tech specs for the two phones.

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Technical specifications: Asus Eee Pad Transformer Prime

Thursday, January 12th, 2012

The 10.1-inch tablet sports the latest Android 4.0 Ice Cream Sandwich and the newest NVIDIA Tegra 3 Quad-core mobile processor. Prices within.

Asus Eee Pad Transformer Prime TF201, world's first tablet with Android 4.0 Ice Cream Sandwich and NVIDIA Tegra 3 Quad-core mobile processor.

Asus Eee Pad Transformer Prime TF201, world's first tablet with Android 4.0 Ice Cream Sandwich and NVIDIA Tegra 3 Quad-core mobile processor.

The Asus Eee Pad Transformer Prime is housed in an ultra slim 8.3mm metallic spun finish chassis that weighs only 586g.

Super IPS+ screen for vivid wide-angle viewing.

Super IPS+ screen for vivid wide-angle viewing.

The Eee Pad Transformer already boasts a wide 178° viewing angle IPS display, with scratch-resistant Corning Gorilla Glass.

Now the Transformer Prime goes further, upgraded with a brighter Super IPS+ screen that enhances the brightness of the screen for a better outdoor reading experience.

It has a 1.2 megapixel front camera for video conferencing and an 8 megapixel rear auto-focus camera with LED flash.

Asus Transformer Prime in Amethyst Gray colour.

Asus Transformer Prime in Amethyst Gray colour.

The rear-camera boasts a large aperture of F/2.4 and a back-illuminated CMOS sensor, touch-to-focus depth of field and low light noise reduction.

A first for any tablet, the 8 megapixel camera also has the ability to take full 1080p HD video.

Battery life of the pad alone is 12 hours, with an additional six hours when combined with the mobile dock.

The tablet itself has a micro SD card slot, 3.5mm combo audio jack and micro HDMI port for sharing.

The docking station comes with keyboard and touchpad, additional ports and 6 more hours of battery life.

The docking station comes with keyboard and touchpad, additional ports and 6 more hours of battery life.

The S$199 mobile dock contains a keyboard and touchpad, as well as a USB port and SD card slot.

The other available colour is Champagne Gold.

The other available colour is Champagne Gold.

The preinstalled SuperNote application is able to take, draw or record notes.

Polaris Office gives users the ability to read and edit Word, Excel and PowerPoint (MS Office 97-2007 version compatible) files.

In addition, ASUS is offering 8GB of free cloud storage for life via ASUS WebStorage, so users have access to their files via the cloud no matter where they are.

The Asus Eee Pad Transformer Prime was launched yesterday evening and goes on sale today.

Asus Eee Pad Transformer Prime

The usual prices for the tablet with and without the dock is S$1,098 and S$899 respectively; although the introductory prices are S$899 and S$759 respectively.

All prices include GST.

The main technical specifications for the Transformer Prime is tabulated below.

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New Android tablet: Asus Eee Pad Transformer Prime

Wednesday, January 11th, 2012

The world’s first Android 4.0 tablet has been launched in Singapore. The 10.1-inch slate is also the first in the world to sport the new NVIDIA Tegra 3 quad-core mobile processor.

The Asus Eee Pad Transformer Prime was launched in Singapore on 11 January 2012.

The Asus Eee Pad Transformer Prime was launched in Singapore on 11 January 2012.

The Asus Eee Pad Transformer Prime comes in Amethyst Gray or Champagne Gold and the 32GB version will be available from tomorrow at introductory prices at S$899 (with dock) and S$759 (without dock). All prices include GST.

The predecessor of the Transformer Prime in Germany and the Czech Republic.

The predecessor of the Transformer Prime in Germany and the Czech Republic.

Attending the launch event for the Transformer Prime brought back pleasant memories of our family holiday in Germany last year, when we had the opportunity to bring along the newly-launched Transformer.

The predecessor to the Transformer Prime was already a powerful performer and proved really useful for the parents and entertaining for the kids during our two-week drive down the castle route from Frankfurt in Germany to Prague in the Czech Republic.

Singapore is the third destination after Taiwan and Hong Kong to launch the Eee Pad Transformer Prime, which has been nominated as a CES 2012 Innovations Honoree.

The new tablet boasts the latest operating system, an extremely powerful processor, highly spec-ed camera and quality music.

The 10.1" tablet comes with a mobile dock with keyboad and touch pad, additional ports and 6 more hours of battery life.

The 10.1" tablet comes with a mobile dock with keyboad and touch pad, additional ports and 6 more hours of battery life.

100 units of the tablet were put up for pre-order on Facebook last week and all were snapped up within two hours on 4 January.

The Transformer Prime is the world's first Android 4.0 tablet.

The Transformer Prime is the world's first Android 4.0 tablet.

Another 200 units will be put up for sale on-the-spot today after the launch.

These pre-launch units come with Android 3.2 Honeycomb but will be upgraded over the air to Android 4.0 Ice Cream Sandwich tomorrow.

NVIDIA claims that the new Tegra 3 processor is up to five times as fast as its predecessor, the Tegra 2.

Although the Tegra 3 is named a quad-core processor, NVIDIA says there are actually five processors.

The pad is 8.3mm thin while the mobile dock is 10.4mm thin.

The pad is 8.3mm thin while the mobile dock is 10.4mm thin.

A companion processor handles most of the work until additional processing power is needed, at which time the remaining four processors begin kicking in one at a time.

The Transformer Prime is the world's first tablet to run on Tegra 3 Quad-core mobile processor.

The Transformer Prime is the world's first tablet to run on Tegra 3 Quad-core mobile processor.

A demo showed how the increased processing power of the Tegra 3 and its 12-core GeForce GPU rendered a smoother and better quality output when playing videos and graphics intensive games, when compared with competing tablets.

The Transformer Prime also boasts enhanced audio performance that is powered by ASUS SonicMaster technology, which is known for its crisp and acoustically accurate audio reproduction.

Check out the technical specifications here.