Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin; while Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.
Jens Heithecker is the Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin.
Here are some thoughts from the men behind CE China 2018.
Question: In 2017, you had 120 exhibitors showcasing their innovations to 11,500 visitors from 38 countries, within one exhibition hall with 15,000 square metres of exhibition space. This year, the scale is similar. I understand CE China focuses more on quality and focus rather than on size, but in terms of future evolution, is this the ‘steady-state’ size of the show that you’re looking at for the next five years, or are you planning to scale it up in terms of size.
Koslowski: That’s correct. Anyone who has experienced CE China since its premiere in 2016 has witnessed the level of quality that the organisers of IFA pursue with our international retail events. It continues to be our objective to provide all our partners with the most efficient and effective platform for the continuous exchange between brands and retail, outside of political intentions and issues, purely focused on the core purpose of doing business.
Dirk Koslowski is the IFA Senior Executive Manager at Messe Berlin.
Koslowski: This does not necessarily go hand in hand with huge growth spikes in exhibition space, especially during the introductory phase. What matters more to us is a consistent, credible qualitative development that is based on partnerships – just like outlined above. We may be acting very German in this regard – however, that is exactly what we aspire to and what our partners expect from us.
Jens Heithecker on the roles and significance of CE China 2018.
Question: How do you envisage CE China 5 years from now, in 2023 – in terms of scale and nature? What is your vision for CE China in that timeframe?
Currently in its 3rd installment, CE China this year will be from 3 – 5 May, 2018. The annual consumer electronics & home appliances show is a “prolongation” of IFA for the Chinese market.
* IFA is one of the world’s most significant trade show for consumer electronics and is taking place from 31 August to 5 September 2018 in Berlin, Germany.
As a “global IFA” event, CE China is an addition to Messe Berlin’s portfolio for the Chinese market.
Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, global industrial partners, and the presentation of innovative branded products.
In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space.
More than 140 journalists visited the show, 15 percent of which came from abroad.
IFA Global Press Conference 2018 is happening this weekend in Rome, Italy. I will be covering this consumer electronics and home appliances showcase, as part of a small group of media the show organisers invited from Singapore.
The media delegation from Singapore is part of an international corp invited by Messe Berlin, the organisers of IFA and this Global Press Conference.
IFA this year will be from 31 August 1 to 5 September, 2018.
As a lead-up to the actual trade show in September, the organisers have gathered some of the key exhibitors and media from around the world in a preview mini-show, featuring product showcases, as well as briefs and presentations on the latest trends on consumer electronics and home appliances.
A day of walking and sightseeing in the ancient city of Rome to get the blood flowing in the veins after the long-haul flight from Singapore. Photo taken with Canon 5DX Mark IV fullframe DSLR.
IFA this year will be from 31 August – 5 September, 2018. As in previous years, the annual consumer electronics & home appliances show will be preceded by a preview cum global press conference for the media from 19-22 April.
This year’s IFA GPC will be in Rome, Italy (19-22 April, 2018). Venues in the past have included Dubrovnik in Croatia (2012), Sardinia in Italy (2013), and Belek in Turkey (2014).
IFA (Internationale Funkausstellung Berlin – international radio exhibition Berlin) is a global consumer electronics and home appliances show held annually in Berlin in September.
IFA GPC 2017 outcomes
The IFA GPC 2017 last year resulted in 19.1 billion potential media impressions via TV reports, print reports and online articles.
During the IFA GPC, some of the IFA exhibitors and partners get to show a preview of their IFA offerings and pitch to the international media what their brands offer to consumers.
The Insight Vacations 40th Anniversary (IV40) app enables users to scan photos to access additional information – on their smartphones – of selected European destinations that Insight Vacations offers.
“We are delighted to partner AIQ to interact with guests at the travel fairs. As Insight Vacations celebrates 40 years of innovation, we wanted to find a creative way to inspire travel and engage customers. We have been creating magical experiences for travellers and with AIQ’s Visual Recognition Technology, we have now managed to transform a visit to our booth into a magical experience with a chance to win prizes!” said Evon Ler, President, Insight Vacations, Asia.
The Visual Recognition Technology replaces the use of QR codes while the app enables companies to interact with their customers by embedding additional information on each still image.
The new Audi A8 previewed at Singapore Motorshow 2018.
The German carmaker also presented its “25th Hour” exhibit, showed off its new digital retail concepts, and launched a new premium mobility service – Audi on demand.
Brought in specially for the preview at the Singapore Motorshow, the new Audi A8 is the first production automobile in the world to have been developed for highly automated driving.
Singapore Motorshow 2018 is in town for four days from 11-14 January at Suntec Convention & Exhibition Centre, Levels 3 & 4. Tickets at S$6 each. Free for children below 120cm.
More than 170 cars will be on display from more than 25 automotive brands, with 26 new automotive launches during the show.
New car models include those from Audi, BMW, Citroёn, Honda, Hyundai, INFINITI, ISUZU, Kia, Land Rover, Lexus, Maxus, Mazda, Mitsubishi Motors, Peugeot, Porsche, SEAT, Subaru, Volkswagen and Volvo.
New products include Spectre, EliteBook & ZBook notebooks; desktop workstations; commercial VR solutions including the HP Z VR Backpack; A3 printers; and the fun Sprocket 2-in-1 instant camera/printer.
Franchising & Licensing Asia trade show is in town for its 12th edition, at the Marina Bay Sands, Singapore. Admission free.
Franchising & Licensing Asia 2017 (FLAsia 2017) is in Exhibition Hall B at the Sands Expo and Convention Centre Level 1.
With both franchising and licensing as key business expansion models, the exhibition is a platform for brand owners to showcase innovative and unique business concepts, penetrating new markets and expanding their global footprint.
From now till 17 October, 2017, visit the free public exhibition at Raffles City (Level 1) showcasing homegrown talents, including local photographers, illustrators, artistes & influencers.
Filmmaker Daniel Yun briefing the media on the digital art on display at the “Joy in everyday art” exhibition.
Contributors include filmmaker Daniel Yun, comic artist and illustrator Sonny Liew, illustration collective Band of Doodlers, photographer Kevin Ou, influencer Melissa Koh, and student artist Jeremy Sim.
The artwork were created using Samsung’s Galaxy Note8 to inject fun into moments of daily life.
In conjunction with “Joy in everyday art”, Samsung will host a doodling workshop for students from Pathlight School to inspire them to express themselves creatively.
