Posts Tagged ‘studies’

Trends: Singaporeans Reading More in Surge during Pandemic

Sunday, November 15th, 2020

Singapore readers spent an equivalent of 28 years reading this year – 8 years more than 2019. The pandemic has seen a 270% increase in reading minutes, with nonfiction, romance and fiction topping the list for most popular genres of the year.

Reading a book on an e-book reader while enjoying a cup of tea.

Reading a book on an e-reader while enjoying a cup of tea.

With the COVID-19 pandemic, 2020 has been a tumultuous year full of change and uncertainties.

As the nation grapples with an ongoing pandemic, reading has been an escape from the present to disconnect from current worries.

As we near the end of 2020, data from Toronto-based digital reading company Rakuten Kobo provides a snapshot of what and how Kobo users in Singapore read.

According to Rakuten Kobo’s data, Singaporeans spent at least 10,409 days reading this year – which is the equivalent of 28 years.

This is an increase of 8 years more time spent reading compared to 2019.

Additionally, with readers spending more time at home, they also clocked 270% more reading minutes this year as compared to 2019.

While familiar genres like romance and nonfiction remain mainstays, books focused on kids are rising in popularity.

Despite being known as busy individuals (ranked 32 out of 40 for work-life balance in 2019), Singaporeans are still able to allocate time for reading first thing in the morning at 7.00am and before bed at 12:00am, the first and second most popular times of day for reading respectively.

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New Arrival: Acronis Cyber Protect 15 for Businesses

Wednesday, September 9th, 2020

Acronis Cyber Protect 15 has been released today in a pandemic world that is vulnerable with security gaps and in need for new security solutions.

Dashboard for Acronis Cyber Protect 15.

Dashboard for Acronis Cyber Protect 15.

First launched in May earlier this year, Acronis Cyber Protect 15 integrates backup, disaster recovery, next-generation antimalware, cybersecurity, and endpoint management tools into a single solution.

The Acronis Cyber Readiness Report revealed that 92% of the companies surveyed say they’ve adopted new technologies to enable remote work, including workplace collaboration tools, privacy solutions, and endpoint cybersecurity.

The Acronis Cyber Readiness Report revealed that 92% of the companies surveyed say they’ve adopted new technologies to enable remote work, including workplace collaboration tools, privacy solutions, and endpoint cybersecurity.

The new product comes at a time when businesses are struggling to safeguard their data and infrastructure against the risks of the new remote work landscape.

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Infographic: How Often Should You Change Your Shaver Blade?

Sunday, March 31st, 2019

Schick’s latest shave study on 100 respondents, out of which 80% shaved regularly.

Click on the image to view the complete infographic about the survey findings in full size.

Click on the image to view the complete infographic about the survey findings in full size.

The study recorded that 21% of men surveyed recognised that shaver blades should be replaced after every 5-10 shaves.

Only 54% admitted to changing out their blades only when they can no longer use it to shave.

Some of the most common shaving concerns shared by our respondents were:

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