Signify has launched the Philips Hue Play smart light bar which enables users to design and create the lighting effect and ambience of their desires within their living or work spaces. Prices below.

The Philips Hue Play is available in Singapore at Challenger, Courts, Gain City, SELFFIX, Telestation Go Wireless Gamepro and Tangs.
The light bars enable you to create an immersive lighting ambience by illuminating your living or work spaces based on the colours on your movies, the music you’re listening to, or the games you’re playing.
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Philips Hue Play can provide a more immersive gaming experience with the light bars.
The keyword here is “immersive”.
So if you’re watching a movie, the Philips Hue Play light bars projects colours corresponding to the scenes on the TV screen so that it feels as if the colours on the screens are spilling out of the screen and lighting up the walls and surroundings.
Prices in Singapore
The Philips Hue Play is available in black either in a double pack (S$209) or in an extension pack (S$99).
Note that you’ll need a Philips Hue bridge (sold separately at S$89) which can control up to 50 Philips Hue bulbs and accessories.
If you’re listening to music, the light bars can translate the beats into light effects based on pre-canned translation algorithms or in whichever way you want to customise.
And if you’re playing games, especially if you’re using gear with the Razer Chroma RBG lighting – eg. laptops, keyboards, mice and mouse mats – you can sync the light bars to show matching lighting effects that change dynamically during gameplay.