Singapore tech retail chain Challenger introduces two new retail concepts – “Game On!” and “Go Android!” – to revitalise its flagship megastore in Funan.
From Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung to ZTE, “Go Android!” showcases a comprehensive selection of Android devices in an Android-branded space spanning a 1,100 square feet.
In response to the emerging demand for products in the Android and Gaming categories, Challenger has revamped more than 4,000 square feet of its cookie-cutter retail space in Funan.
Record sales of Android devices inspired the first ‘Go Android’ in town
Having noted record sales of Android devices in recent years, Challenger is bringing all the big names together to provide a one-stop solution to users of Android devices.
“To encourage retail growth, we need to raise the bar in the retail industry and Challenger believes in the importance of updating retail experience to suit the needs and demands of shoppers. More importantly, the two retail concepts are formulated because of our desire to provide shoppers with a seamless one-stop destination where they can explore and learn about the products before a purchase,” said Loo Pei Fen, Head of Marketing for Challenger Technologies.
Shoppers can see, touch, feel and experience the possibilities of all the latest and coolest Android devices.
With Android wearables, smartphones, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, shoppers can experience the complete suite of Android products in an interactive environment.
To give greater assurance to increasing Android users, Challenger is also launching the Accidental Protection Damage plan.
More than half-a-million existing ValueClub members are automatically entitled to a 1-time repair claim for their Android and Windows smartphones purchased at Challenger (* Terms and conditions apply).
Spanning over more than 3,000 square feet, “Game On!” is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions.
Leading the way with the game-changing ‘Game On!’
Challenger has its eyes on the niche but growing segment of Gaming with its immersive shopping concept for gamers – ‘Game On!’
