Challenger seeks growth with focus on Android and Gaming

Singapore tech retail chain Challenger introduces two new retail concepts – “Game On!” and “Go Android!” – to revitalise its flagship megastore in Funan.

From Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung to ZTE, ‘Go Android!’ showcases a comprehensive selection of Android devices in an Android-branded space spanning a 1,100 square feet.

From Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung to ZTE, “Go Android!” showcases a comprehensive selection of Android devices in an Android-branded space spanning a 1,100 square feet.

In response to the emerging demand for products in the Android and Gaming categories, Challenger has revamped more than 4,000 square feet of its cookie-cutter retail space in Funan.

Record sales of Android devices inspired the first ‘Go Android’ in town

Having noted record sales of Android devices in recent years, Challenger is bringing all the big names together to provide a one-stop solution to users of Android devices.

“To encourage retail growth, we need to raise the bar in the retail industry and Challenger believes in the importance of updating retail experience to suit the needs and demands of shoppers. More importantly, the two retail concepts are formulated because of our desire to provide shoppers with a seamless one-stop destination where they can explore and learn about the products before a purchase,” said Loo Pei Fen, Head of Marketing for Challenger Technologies.

Shoppers can see, touch, feel and experience the possibilities of all the latest and coolest Android devices.

With Android wearables, smartphones, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, shoppers can experience the complete suite of Android products in an interactive environment.

To give greater assurance to increasing Android users, Challenger is also launching the Accidental Protection Damage plan.

More than half-a-million existing ValueClub members are automatically entitled to a 1-time repair claim for their Android and Windows smartphones purchased at Challenger (* Terms and conditions apply).

Spanning over more than 3,000 square feet, “Game On!” is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions.

Spanning over more than 3,000 square feet, “Game On!” is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions.

Leading the way with the game-changing ‘Game On!’

Challenger has its eyes on the niche but growing segment of Gaming with its immersive shopping concept for gamers – ‘Game On!’

“We are always exploring new ways to continuously ensure that it is more fun on the Xbox One and working with partners like Challenger is one of them. These giant video walls will provide an unparalleled gaming experience for any fan and are an ideal platform for us to identify the best Xbox One gamer in Singapore,” said Hanson Yap, Marketing Manager of Xbox at Microsoft Singapore.

Displayed in an interactive format resembling a gaming arena, shoppers are invited to try their hands on a wide range of cutting-edge gaming gadgets and peripherals.

These includes brands such as Armageddon, ASUS, Razer, Sony Playstation, Steelseries and Xbox.

Gamers who appreciate console-quality gaming gadgets will be thrilled with the sensory experience where they can see for themselves the vivid graphics of the gaming laptop.

They can also test how responsive and intuitive the keyboard and mouse is; and even have a listen to the audio-quality of the headsets.

Also part of ‘Game On!’ is the new Xbox Xperience Zone! – the first of such concepts in Singapore.

“Game On! and Go Android! are possible only with the support of heavyweight partners like Asus, Microsoft, Sony and Samsung. We all share the same retail experience values of connecting with our customers in a relevant way. Our retail stores must aspire to go beyond just transactions— our job is to build exciting experiential concepts to mark the beginning of each customer’s shopping journey with us,” said Loo.

Gaming takes on a larger than life proportions with three 110-inch video walls where gamers and even non-gamers can immerse in themselves in a selection of games.

The launch of this premier Xbox One experience at ‘Game On!’ will culminate after a 10-week competition where the best Xbox One gamer in Singapore stands to win a grand prize of S$3,888 in cash.

More details of the competition can be found here.

Challenger’s megastore store in Funan DigitaLife mall opens daily from 10.30am to 9.00pm.

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