313@somerset is the first mall in Singapore to road test the mobile technology to help connect customers to relevant content and promotions in real-time at participating retailers in the shopping mall.
313@somerset has its eyes set on Beacon-based Indoor Positioning,the latest in retail innovation that enable shoppers to receive hyper-targeted messages, deals and other content based on their proximity to the offering retailer inside the mall.
Staying on the forefront of technology
Following the road tests to gather feedback on the technology, the beacon-based feature may be rolled out within the next 3-6 months.
New iBeacon capabilities expected on the upcoming iOS 8 in September will probably be incorporated into the implementation to make sure the rollout taps in the latest that technology has to offer.
As a forerunner in the adoption of new and emerging technologies, 313@somerset is set to pave the way by being the first commercial outlet in Singapore to test out the potential of Bluetooth Low-Energy (BLE) Beacons for retailers, including messaging targeted at specific mall and store locations, analytics and potentially payments.
In partnership with technology partner Sprooki, the mall conducted test trials in the form of short experiential tours around the mall and exclusive test groups were invited to take part in the trials.