Getty Images announced today the rebranding of the Grants for Good as Getty Images Creative Grants. Two grants of $15,000 are up for grabs. Applications close on 1 March.
The rebranded Getty Images Creative Grants will increase emphasis on the innovative use of creative and conceptual imagery and film.
“Nonprofits need compelling creative content to effectively tell their stories and stand out from the documentary style traditionally associated with the nonprofit sector,” said Andrew Saunders, Senior Vice President of Creative Content for Getty Images. “Together with creative agencies and content creators these organizations can leverage innovative conceptual imagery to raise awareness around critical world issues.”Fostering the collaboration between photographers and filmmakers with agency creatives and nonprofits, the grants will fund the creation of a compelling visual campaign that promotes positive change.
In addition to the cash prize, the winning photographer-agency or filmmaker-agency team will have the opportunity to leverage the expertise of Getty Images’ art directors, photo editors and producers to execute the project.
Online applications can be made at the website of Getty Images Grants.
The grants will be awarded by independent judges, each selected by Getty Images based on their industry standing and experience.
The 2012 Creative Grants judging panel will consist of:
- Nick Law, EVP, Chief Creative Officer of North America, R/GA
- Jonny Bauer, Head of Strategy, Droga5
- Karl Heiselman, CEO, Wolff Olins
Applications will be evaluated against criteria which include the strength and concept of the portfolio imagery as well as the level of collaboration between the creative communications agency and the nonprofit, to create a compelling visual narrative.
Winners will be announced in June at the 2012 Cannes Lions Advertising Festival.


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